Mari Smith

Facebook Marketing Expert | Social Media Influencer | Speaker | Author

San Diego, CA

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About

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” Mari is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US and she also consults with Facebook for their Blueprint Certification programs. Mari is an in-demand speaker, and travels the world to keynote and train at major events. Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies. As a credible and trusted influencer with a fiercely loyal following, Mari's corporate clients are able to align with her as a Brand Ambassador/Evangelist and/or Spokesperson that can put a positive, passionate and enthusiastic face to your product, campaign or service. As a keynote speaker and/or trainer, Mari speaks at leading industry events every year such as Social Media Marketing World, Traffic & Conversion, HubSpot's INBOUND, Content Marketing World, MarketingProfs B2B Forum, Marketo's Marketing Nation and more. Mari is consistently ranked as one of the most popular speakers and the #1 influencer on social media leaderboards at events.

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InVideo
Video Editing Software
Social Media Marketing
Facebook
Facebook Live
AgoraPulse
BuzzSumo
Instagram for Business
Instagram
Facebook Marketing
Livestreaming
Facebook Live
On Camera Training
Wave.video
Keap (formerly Infusionsoft)
Video Hosting Software
Work experience
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Dec 2008 - Present

Social Media Examiner

Social Media Examiner: Founding Contributor | Social Media Trainer | Guest Blogger | TV Host

WHO WE ARE: Social Media Examiner is one of the world’s largest business blogs, with more than 1,200,000 monthly readers and 433,000+ daily email subscribers. Technorati and AdAge recognize us as a top-5 blog in business, marketing and small business categories. WHAT WE PROVIDE: Social Media Examiner publishes original and detailed “How To” articles and reviews that help our readers navigate the ever-evolving Social Media jungle. WHAT MAKES US DIFFERENT: Our Editorial team partners with a “Who’s-Who” of the world’s best Social Media Consultants, Bloggers and Authors to create each piece of content you see on Social Media Examiner. We regularly publish original content from New York Times Bestselling Authors, Globally-Recognized Social Media Consultants, Large Brand Social Media Executives and many others. Our unique and unparalleled editorial standards consistently make us one of the most widely shared and respected online publications, and they’re one of the primary reasons we’ve grown so fast and garnered so much respect and credibility within the industry. MY ROLE: I’ve served as a strategic marketing partner and content creator for Social Media Examiner since the very beginning, and it’s been an honor to work closely with SME Founder Mike Stelzner. My highly relevant, tutorial-style Facebook marketing blog posts are frequently among the most popular and most shared on the Internet. In addition to writing regular guest blog posts for www.SocialMediaExaminer.com, I also provide training (both in person and online) for Social Media Examiner’s 1.2 million monthly visitors and 433,000 email subscribers. I also helped launch Social Media Examiner TV, creating show outlines and hosting each episode online.

May 2007 - Present

MariSmith.com

Social Media Consultant, Speaker & Trainer

I work with business owners and independent professionals to maximize their activities and presence on Facebook and Twitter which yields quantifiable and profitable results. I specialize in creating an overall social networking strategy for your business, then empowering you to roll out the campaign using no and low cost techniques.

Aug 2002 - Present

Mari Smith International, Inc.

Keynote Speaker | Brand Evangelist | Bestselling Author | Facebook Trainer | Social Media Evangelist

WHAT I DO: I help businesses, brands and individuals utilize social media to build relationships, brand themselves, generate sales leads, increase revenue and (most important!) make the world a better place in the process. WHO I SERVE: Since 2009, I’ve either directly or indirectly mentored millions of people through my online trainings, live events and content marketing. HOW I DO IT: Whether it’s an on-site, live training and audit of your social media marketing efforts, online training via webinars or keynoting corporate events, conventions or trade shows, I love infusing others with my passion for the power of social media in the business, branding and marketing space. WHO I WORK WITH: I work with corporations as large as AAA and the National Association of Music Merchants (NAMM) all the way down to solo entrepreneurs and business owners whom I mentor through group coaching programs. MY STYLE: I’m all about positive energy, passion and purpose – along with helping you discover the unique platforms, strategies and tactics that are most effective with YOUR specific target audience online. WHAT OTHERS SAY: Forbes and many similar publications have named me one of the top Social
Media Power Influencers several years in a
row. In 2015, I was named the #4 Social Media Power Influencer in the world and am the only female listed in the top 5. Dun & Bradstreet Credibility also named me one of the “Top 10 Most Influential Small Business People on Twitter.” Fast Company calls me “a veritable engine of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World,” a title I happily embrace! BOOKS: I’ve written two bestselling books – “The New Relationship Marketing” and coauthored “Facebook Marketing: An Hour A Day.” Both published by Wiley.

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Apr 2015 - Nov 2015

Facebook

Facebook's Boost Your Business 2015 National Tour Presenter | Facebook Small Business Training

In 2014-2016, Facebook hosted a series of live educational events around the world called "Boost Your Business," comprised of both half-day and 2-hour pop-up events. With more than 60 million active Small Business Pages on Facebook, these events are designed to help business owners achieve greater success and growth. MY ROLE: Facebook hired me to facilitate the U.S. tour in 2015 comprising four half-day events, where I contributed my own Facebook marketing expertise and SMB business development knowledge at each event. I emceed each event, moderated a panel of four local small business owners who have achieved success with Facebook and Instagram advertising, and provided one-on-one consultations for 50-100 audience members at each event, answering their most pressing questions about Facebook marketing and small business growth. The events were a tremendous success with very positive feedback from audience members and Facebook. The 2015 Boost Your Business half-day events ran from June through October. The main Facebook tour landed in four cities: San Diego, CA, Minneapolis, MN, Nashville, TN, and Boston, MA. WHAT ATTENDEES LEARNED: How to properly optimize Facebook’s products and tools for your business – Facebook's then head of SMB North America, Jonathan Czaja, delivered an information-packed keynote speech. [Jonathan has since left this role at Facebook; the Boston event featured success story Little Passports owner, Amy Norman.] Facebook also featured four partners: MailChimp, Shopify, Visa and Zenefits.

May 2010 - Nov 2013

Facebook Marketing: An Hour A Day

Author of "Facebook Marketing: An Hour A Day"

Co-authored with Chris Treadaway, this book quickly became an industry bestseller after its 2010 release. ABOUT THE BOOK: Discover how to develop, implement, manage, and measure a successful Facebook marketing strategy from start to finish! You’ll start by creating a plan that takes into account your goals, your marketing needs, and your customers. Then, you'll learn how to build a compelling business page and effectively use profiles, news feeds, ads, and other powerful features such as apps and groups. Finally, discover how to track and measure your efforts, avoid pitfalls, and mine tips, tricks, and tactics drawn from the expert authors’ deep experience. The result is an effective, measurable, day-by-day plan for Facebook marketing success! WHAT OTHERS SAY: “Facebook Marketing: An Hour a Day” is not just any book on Facebook marketing. It happens to be carefully crafted by two of the world's leading Facebook marketing authorities: Mari Smith and Chris Treadaway. Study it. Digest it. Then watch how your business thrives.” – Michael Stelzner, author of “Launch” and founder, Social Media Examiner “Chris & Mari have provided the road map to help you succeed with Facebook marketing. This is the one book I’d recommend to anyone who needs to launch and measure a great social marketing campaign.” – Brian Goldfarb, Director of Product Marketing, Windows Azure, Microsoft Corporation “Facebook has become a fundamental marketing platform and, thanks to this book, you’ll learn exactly what you must do in order to get the most from it.” – John Jantsch, author of “Duct Tape Marketing” and “The Referral Engine”

Oct 2011 - Nov 2011

The New Relationship Marketing

Author of “The New Relationship Marketing: How to Build a Large, Loyal and Profitable Network"

BOOK TITLE: “The New Relationship Marketing: How to Build a Large, Loyal and Profitable Network Using the Social Web” (Foreword by Guy Kawasaki) ABOUT THE BOOK: People have always done business with people they know, like, and trust. That’s the essence of “relationship marketing.” But now, the popularity of online social networking has shifted our methods of connecting with consumers, stakeholders, and potential partners. And businesses that master both new and traditional ways of nurturing customer relationships are winning the largest slice of market share. In The New Relationship Marketing, passionate social marketing leader Mari Smith outlines a proven nine-step program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. The pressure is on to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence. The New Relationship Marketing offers proven tactics to develop and hone a solid marketing skill set for the digital age. This book: ☞ Outlines how to become a significant “center of influence” for your customers and prospects ☞ Explains the unspoken rules of online etiquette - and the common turnoffs that drive customers and potential partners away ☞ Details the unique culture of Facebook, Twitter, and other popular online platforms ☞ Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch We’ve heard it said again and again: Relationships are the “new currency.” With Mari Smith’s expert guidance, you’ll get a step-by-step plan for cashing in and achieving measurable results in no time!

Education

Broughton High School, Edinburgh, Scotland

Elementary School: British Columbia, Canada

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