Mark Trang

Cloud Go-to-Market Leader: Ex-Google & Salesforce | Developer Platforms | Open Source

San Francisco, CA

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About

Trusted growth veteran with 20 years of experience in cloud computing, SaaS, and open source developer technologies at market leaders like Google, Salesforce.com, Confluent, Ambassador Labs, Meteor/Apollo GraphQL, and LivePerson. Expert at launching and scaling platform businesses, marketing technical products, and building developer and partner communities. Mark has also served as founder, investor, and advisor to seed-stage startup companies. Mark has served on the board of directors for the National Association of Asian-American Professionals (San Francisco) and the SIIA Software Division. Mark is an accomplished speaker on cloud computing, having presented at some of the industry’s most popular business and technology conferences including Dreamforce, Google Cloud Summit, TiECon, Web 2.0, SIIA On-Demand, and SaaS Economics.

Ask me about
Open Source Strategy
Developer Relations
Cloud Go To Market
Platform Marketing
Work experience
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Feb 2021 - Present

Ambassador Labs

Chief Marketing Officer

Ambassador Labs is the cloud native developer experience leader, enabling developers to code, ship, and run applications faster and easier than ever. Maker of top Cloud Native Computing Foundation (CNCF) open source projects, including Emissary-ingress and Telepresence, Ambassador Labs delivers a developer control plane for Kubernetes that integrates the development, deployment, and production infrastructure for developers and organizations worldwide including Microsoft, PTC, NVidia, and Ticketmaster. Ambassador Labs is backed by top investors including Insight Partners, Matrix Partners, Trinity Ventures, and Four Rivers Group. Learn more and get started for free at www.getambassador.io.

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Apr 2020 - Jan 2021

Confluent

VP Developer Relations & Marketing

Led Confluent's developer relations and marketing team to drive awareness and adoption of Apache Kafka and Confluent technologies by developers, IT operators, and architects at companies around the world. Role eliminated as part of marketing re-org / CMO departure. Key 2020 Highlights: - Drove 3x growth in Confluent Cloud product signups within a quarter by leading company's first integrated developer marketing campaign. Combined revamped product marketing, SEM/SEO, developer tutorials, and weekly technical demos to boost both traffic and conversions of flagship cloud product for Kafka. - Re-aligned team and developer programs to a fully digital posture due to Covid-19 via surge of hands-on tutorial experiences, new developer website, virtual events, Meetups, YouTube livestreams, new community forums, and 2x a week technical blog cadence - 100% integrated with company's demand generation framework. - Key exec sponsor of company's first-ever ERG programs for underrepresented minorities.

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Dec 2018 - Apr 2020

Google

Director, Developer Marketing

Led Google Cloud's worldwide developer marketing team of over 120 to inspire awareness and adoption of Google Cloud Platform (GCP) by developers and IT practitioners. Oversaw a broad portfolio of programs and resources to deliver 1st and 3rd-party technical events, digital content, social channels, global product campaigns, and open source marketing for major GCP projects including Kubernetes, Istio, and Knative.

Jul 2015 - Dec 2018

Apollo GraphQL

VP Marketing & Business Development

Company's first non-founder VP responsible for commercializing Apollo open source technologies for GraphQL. Built and oversaw revenue, marketing, commercial operations, customer success, and partnership functions. Apollo is the GraphQL open source leader and is backed by Andreessen Horowitz, Matrix Partners, Trinity Ventures, and Y Combinator. Key accomplishments: - Launched company's commercial products and developer support solutions. Grew footprint to 1,000s of customers worldwide. Notable customers include Airbnb, Netflix, Microsoft, Walmart, CNBC, BMW, Ticketmaster, Github, OpenTable, Major League Soccer, Heroku, and SurveyMonkey. - Closed company's first major enterprise customer (multiple six-figure ARR) - Delivered world's first and largest GraphQL developer conferences to sold-out audiences of 800+ developers (GraphQL Summit 2016, 2017, and 2018)

Jul 2015 - Nov 2018

Meteor Development Group

VP Marketing & Business Development

*** Meteor's open source and commercial business was acquired by Tiny Capital in Oct 2019 *** Company's first non-founder VP responsible for commercializing Meteor's open source technologies for modern JavaScript app development. Built and oversaw revenue, demand generation, customer success, community, and partnership functions. Meteor Development Group is the open source leader for JavaScript (Meteor) and GraphQL (Apollo). The company is backed by Andreessen Horowitz, Matrix Partners, Trinity Ventures, and Y Combinator. Key accomplishments: - Launched company's first 3 commercial solutions. Grew footprint to nearly 10,000 customers worldwide. - Oversaw acquisition of performance monitoring company (Kadira) and successfully integrated technology as part of a new premium tier of commercial products (Galaxy Pro) to boost ARPA. - Built a profitable, multi-million dollar recurring revenue stream from zero within 12 months without a sales team. - Grew worldwide partner community from 0 to 200+ professional services partners & resellers

Jul 2014 - Oct 2018

Brannan Labs

Angel Investor & Advisor

Advising and investing in growth companies including Modernist, Ruvixx, Origin Protocol, Loto Labs, and Coup de Sade.

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Nov 2011 - Jun 2014

SocialPandas

CEO & Co-Founder

SocialPandas is a social selling platform for B2B sales teams that transforms lead and customer info (e.g. name, company, email) into rich insights using aggregated social data from networks including Facebook, Twitter, and LinkedIn. SocialPandas was funded by True Ventures, Alchemist Accelerator, and a number of prominent angel investors including former executives from Salesforce.com, VMware, and Apple.

Jun 2010 - Nov 2011

LivePerson (Nasdaq: LPSN)

Vice President & General Manager, Platform Technologies & Ecosystem

Reporting to the CEO, was directly responsible for LivePerson's new platform business including building the partner ecosystem and developer community around LivePerson products, launching new platform technologies, and monetizing APIs. Closed over 100 new platform deals at top enterprise customers including AT&T, Cisco, Microsoft, Estee Lauder, Home Depot, Citi, and Electronic Arts resulting in fastest growing new business in company's history. Grew developer community to over 2,000 members and 30 platform partners within 18 months. Built out and opened LivePerson's new San Francisco SOMA office.

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Jun 2006 - Jun 2010

Salesforce

Senior Director, Platform & AppExchange Marketing

Original member of Force.com platform marketing team (now Salesforce1, a $1B business unit) including leadership of original developer evangelism team. Oversaw marketing and monetization of AppExchange to Salesforce customers and partners. Delivered industry's first PaaS channel partner program for ISVs, systems integrators, and VARs. During tenure, built and led team to recruit to over 3,000 total partners, 500+ ISVs, 250,000 developers, and 1,000+ application solutions available on the AppExchange marketplace driving $200M+ in direct and indirect revenue.

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Jan 2006 - Apr 2006

HireRight

Strategy & Corporate Development (MBA Intern)

Helped HireRight, an on-demand background screening technology company, create a growth strategy including analysis of potential acquisitions as a MBA intern.

Jun 2005 - Sep 2005

Salesforce.com (NYSE: CRM)

Product Marketing & Strategy (MBA Intern)

MBA intern in Salesforce.com's core Salesforce Automation business unit. Built loyalty segmentation models and was the product manager of one of the most popular on-demand applications on the company's next-generation AppExchange, the world's first on-demand applications marketplace.

Apr 2002 - Jun 2005

CogentWare

VP Product Management

Founding employee at CogentWare, a self-funded SaaS service chain management startup.

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Mar 2000 - Jan 2002

SupplyAccess

Director, Product Management

Founding employee at SupplyAccess, a supply chain platform spun off from my last Deloitte Consulting client. Let product design and functional definition for core applications (IT procurement and channel inventory management). Helped raise $39MM in funding from SAP Ventures, Rustic Canyon Ventures and Avalon Investments.

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Aug 1998 - Mar 2000

Deloitte Consulting

Systems Analyst Program

Top-ranked consulting analyst that implemented enterprise software applications for Fortune 500 organizations as part of the firm's elite Advanced Technology Group.

Education

2004 - 2006

University of California, Los Angeles - The Anderson School of Management

MBA, Entrepreneurship & Finance

2001 - 2002

Certificate, Management Development for Entrepreneurs

1994 - 1998

BA, Political Science

1990 - 1994

Los Gatos High School

High School Diploma

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