Cloud Go-to-Market Leader: Ex-Google & Salesforce | Developer Platforms | Open Source
San Francisco, CA
Trusted growth veteran with 20 years of experience in cloud computing, SaaS, and open source developer technologies at market leaders like Google, Salesforce.com, Confluent, Ambassador Labs, Meteor/Apollo GraphQL, and LivePerson. Expert at launching and scaling platform businesses, marketing technical products, and building developer and partner communities. Mark has also served as founder, investor, and advisor to seed-stage startup companies. Mark has served on the board of directors for the National Association of Asian-American Professionals (San Francisco) and the SIIA Software Division. Mark is an accomplished speaker on cloud computing, having presented at some of the industry’s most popular business and technology conferences including Dreamforce, Google Cloud Summit, TiECon, Web 2.0, SIIA On-Demand, and SaaS Economics.
Ask me about
Feb 2021 - Present
Chief Marketing Officer
Ambassador Labs is the cloud native developer experience leader, enabling developers to code, ship, and run applications faster and easier than ever. Maker of top Cloud Native Computing Foundation (CNCF) open source projects, including Emissary-ingress and Telepresence, Ambassador Labs delivers a developer control plane for Kubernetes that integrates the development, deployment, and production infrastructure for developers and organizations worldwide including Microsoft, PTC, NVidia, and Ticketmaster. Ambassador Labs is backed by top investors including Insight Partners, Matrix Partners, Trinity Ventures, and Four Rivers Group. Learn more and get started for free at www.getambassador.io.
Apr 2020 - Jan 2021
VP Developer Relations & Marketing
Led Confluent's developer relations and marketing team to drive awareness and adoption of Apache Kafka and Confluent technologies by developers, IT operators, and architects at companies around the world. Role eliminated as part of marketing re-org / CMO departure. Key 2020 Highlights: - Drove 3x growth in Confluent Cloud product signups within a quarter by leading company's first integrated developer marketing campaign. Combined revamped product marketing, SEM/SEO, developer tutorials, and weekly technical demos to boost both traffic and conversions of flagship cloud product for Kafka. - Re-aligned team and developer programs to a fully digital posture due to Covid-19 via surge of hands-on tutorial experiences, new developer website, virtual events, Meetups, YouTube livestreams, new community forums, and 2x a week technical blog cadence - 100% integrated with company's demand generation framework. - Key exec sponsor of company's first-ever ERG programs for underrepresented minorities.
Dec 2018 - Apr 2020
Director, Developer Marketing
Led Google Cloud's worldwide developer marketing team of over 120 to inspire awareness and adoption of Google Cloud Platform (GCP) by developers and IT practitioners. Oversaw a broad portfolio of programs and resources to deliver 1st and 3rd-party technical events, digital content, social channels, global product campaigns, and open source marketing for major GCP projects including Kubernetes, Istio, and Knative.
Jul 2015 - Dec 2018
VP Marketing & Business Development
Company's first non-founder VP responsible for commercializing Apollo open source technologies for GraphQL. Built and oversaw revenue, marketing, commercial operations, customer success, and partnership functions. Apollo is the GraphQL open source leader and is backed by Andreessen Horowitz, Matrix Partners, Trinity Ventures, and Y Combinator. Key accomplishments: - Launched company's commercial products and developer support solutions. Grew footprint to 1,000s of customers worldwide. Notable customers include Airbnb, Netflix, Microsoft, Walmart, CNBC, BMW, Ticketmaster, Github, OpenTable, Major League Soccer, Heroku, and SurveyMonkey. - Closed company's first major enterprise customer (multiple six-figure ARR) - Delivered world's first and largest GraphQL developer conferences to sold-out audiences of 800+ developers (GraphQL Summit 2016, 2017, and 2018)
Jul 2015 - Nov 2018
Meteor Development Group
VP Marketing & Business Development
Jul 2014 - Oct 2018
Angel Investor & Advisor
Advising and investing in growth companies including Modernist, Ruvixx, Origin Protocol, Loto Labs, and Coup de Sade.
Nov 2011 - Jun 2014
CEO & Co-Founder
SocialPandas is a social selling platform for B2B sales teams that transforms lead and customer info (e.g. name, company, email) into rich insights using aggregated social data from networks including Facebook, Twitter, and LinkedIn. SocialPandas was funded by True Ventures, Alchemist Accelerator, and a number of prominent angel investors including former executives from Salesforce.com, VMware, and Apple.
Jun 2010 - Nov 2011
LivePerson (Nasdaq: LPSN)
Vice President & General Manager, Platform Technologies & Ecosystem
Reporting to the CEO, was directly responsible for LivePerson's new platform business including building the partner ecosystem and developer community around LivePerson products, launching new platform technologies, and monetizing APIs. Closed over 100 new platform deals at top enterprise customers including AT&T, Cisco, Microsoft, Estee Lauder, Home Depot, Citi, and Electronic Arts resulting in fastest growing new business in company's history. Grew developer community to over 2,000 members and 30 platform partners within 18 months. Built out and opened LivePerson's new San Francisco SOMA office.
Jun 2006 - Jun 2010
Senior Director, Platform & AppExchange Marketing
Original member of Force.com platform marketing team (now Salesforce1, a $1B business unit) including leadership of original developer evangelism team. Oversaw marketing and monetization of AppExchange to Salesforce customers and partners. Delivered industry's first PaaS channel partner program for ISVs, systems integrators, and VARs. During tenure, built and led team to recruit to over 3,000 total partners, 500+ ISVs, 250,000 developers, and 1,000+ application solutions available on the AppExchange marketplace driving $200M+ in direct and indirect revenue.
Jan 2006 - Apr 2006
Strategy & Corporate Development (MBA Intern)
Helped HireRight, an on-demand background screening technology company, create a growth strategy including analysis of potential acquisitions as a MBA intern.
Jun 2005 - Sep 2005
Salesforce.com (NYSE: CRM)
Product Marketing & Strategy (MBA Intern)
MBA intern in Salesforce.com's core Salesforce Automation business unit. Built loyalty segmentation models and was the product manager of one of the most popular on-demand applications on the company's next-generation AppExchange, the world's first on-demand applications marketplace.
Apr 2002 - Jun 2005
VP Product Management
Founding employee at CogentWare, a self-funded SaaS service chain management startup.
Mar 2000 - Jan 2002
Director, Product Management
Founding employee at SupplyAccess, a supply chain platform spun off from my last Deloitte Consulting client. Let product design and functional definition for core applications (IT procurement and channel inventory management). Helped raise $39MM in funding from SAP Ventures, Rustic Canyon Ventures and Avalon Investments.
Aug 1998 - Mar 2000
Systems Analyst Program
Top-ranked consulting analyst that implemented enterprise software applications for Fortune 500 organizations as part of the firm's elite Advanced Technology Group.
2004 - 2006
University of California, Los Angeles - The Anderson School of Management
MBA, Entrepreneurship & Finance
2001 - 2002
Certificate, Management Development for Entrepreneurs
1994 - 1998
BA, Political Science
1990 - 1994
Los Gatos High School
High School Diploma