Mark Homer

Managing Partner at Field Service Associates Ltd

Oxford, GB


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Mark Homer is Managing Partner at Field Service Associates Limited. The company provides strategic leadership consultancy and support services to global companies to help them redesign and optimise their service and field service operations to deliver a world-class service organisation. His company advises SaaS, cloud, mobile, enterprise software and technology companies on how to sell their products and services into the service industry and provides advice on implementation and customer transformation. Mark advises on Field Service Automation Technology, Field Service Management, Enterprise Asset Management, AI, IoT, Spatial AR and Digital Twin technologies that support predictive and prescriptive maintenance. He helps guide institutions, private investors and company executives on their potential opportunities, their product offering, competitive CI positioning, their go-to-market strategy and global addressable market. He can help them with vertical marketing messaging. His company delivers service domain enablement and coaching for executives through the Field Service News, FSM Elite and Master Class series. Having been a successful senior executive; COO & SVP in two fast-growing SaaS startups, one acquired by General Electric for $1B, the other an early pioneer of scheduling and workforce optimisation technology. Mark worked at ServiceMax, Inc, until June 2020 as Senior Vice President Of Corporate Development and Head of Global Customer Transformation. Responsible for customer value realisation, the global service domain team (GCT) and ISV partners, sales and professional services domain enablement. Mark was also employed at GE Digital LLC since June 2017, holding the title of VP & Head of Global Customer Transformation leading global digital transformation initiatives. Before ServiceMax and General Electric, Mark was Chief Operating Officer at ServicePower Technologies plc. Mark held this role for 3 years (March 2012 - January 2015). Before this, Mark held Group CRO-CSO - Service Power plc (SVR) position while working at ServicePower Technologies Ltd.; Mark occupied this position for 4 years (February 2008 - March 2012). Mark was a founding Fellow of the Institute of IT Training and has served as a Visiting Fellow at Cranfield University, School of Through Life Engineering as a transformation specialist. He provides private 1:1 executive coaching in Smart Services, Service Innovation strategies and tactics for complex service organisations from a proven, highly successful digital transformation leader with technological vision, commercial acumen and an outstanding record for driving service transformation. At GE Digital he was a leading voice at industry forums and events on Digital Service Transformation, the use of Digital Twins and AI-based AI/IoT predictive technologies and implementing Asset Performance Management & Field Execution Platforms.

Ask me about
Field Service Management Software
ServiceMax Field Service Management Software
IFS Field Service Management
EAM Solutions
Digital Twin Software
Asset Performance Management Software
Field Service Management
Salesforce Service Cloud
Oracle TOA
Microsoft Field One
Location Management Software
Augmented Relity Software
Digital Transformation Consulting Providers
Smart Services
ServicePower Inc Field Service Management
GE Digital
IFS Field Service Management
Field Service Management Software
Manufacturing Execution System
Enterprise Asset Management (EAM) Software
Digital Twin Software
IoT Platforms
Artificial Intelligence Software
AR Automation Software
Workforce Optimisation
Salesforce Field Service
Field Service Strategy
Field Service Automation
Click Software
Oracle TOA
IBM Maximo
Microsoft Field One
Contractor Management Software
GIS Software
Location Management Software
Critical Asset Management
Digital Transformation Consulting Providers
Asset Performance Management System (APMS)
GE Digital
ServicePower Inc
Work experience

Sep 2020 - Present

Field Service Associates Ltd

Managing Partner


Jun 2020 - Present


Business Coach, Digital Transformation Specialist and Board Member

Apr 2016 - Present


Non Executive Director


Mar 2019 - Jun 2020


Senior Vice President Of Corporate Development and Head of Global Customer Transformation


Feb 2019 - Jun 2020


Vice President and Head of Global Digital Customer Transformation

May 2015 - Mar 2019

ServiceMax - From GE Digital

Vice President Global Customer Transformation


Jun 2017 - Jan 2019

GE Digital

VP & Head of Global Customer Transformation

Mar 2012 - Jan 2015

Service Power Business Solutions Limited

Chief Operating Officer

I was responsible for Service Operations in the USA Service Power Inc and in the UK for Service Power Business Solutions Limited, also group (Service Power plc) responsibility for Software Product Management, Software Development, Software Support and European Sales.


Feb 2008 - Mar 2012


Group CSO / Sales Director - Service Power plc (SVR)

Global Sales Director for Service Power plc - Service Power Inc and Service Power Business Solutions Limited - Service scheduling, mobility, GPS and MI/BI workforce management systems.

Aug 2005 - Jan 2008

Outstart (EMEA) Limited

Regional Director Business Development

European Sales & Partner Channel Management and Strategic Account Management for National Goverment and Defence Accounts.

1985 - Aug 2005

John Matchett Limited

Sales Director

Sales Director for John Matchett Limited, Education, Training and Professional Services plus responsible for the European VAR operations on behalf of Silton Bookman Systems (Registar), Pathlore Corporation VAR and Skillscape Systems. Compliance and Learning Professional services for LMS, Training Administration and FSA Compliance and Testing.

2000 - 2005

Matchett Group

Software Director

Executive Board Director for John Matchett Limited, Adkins Matchett and Toy and the Matchett Group with responsibility for Group Learning, Compliance and Skill Software Sales. Software Group Marketing, Software Development, Software Consultancy and professional services and European Customer Support.


2016 - 2016

Cranfield University

Visiting Fellow, Service Transformation and Service Operations

2018 - 2018

General Electric - Crotonville Management and Leadership - Digital Industrial Leadership

Certification - Brilliant You Academy , Digital Transformation

1982 - 1985

Oxford Brookes University

Business, Management, Marketing, and Related Support Services

1978 - 1980

Warriner School, Bloxham

Cranfield University

Visiting Fellow , Through Life Engineering

1995 - 1998

The Institute of IT Training - Warwick

Fellow , IT Training

1983 - 1985

Oxford Brookes University (Oxford Polytechnic)

HND (Hons) Management - DipHE (level 5) Computer Software Engineering Part-Time , Computer Software Engineering

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