AdTech Strategy and Revenue, Ex-Trade Desk, Ex-Criteo 

Mary Matyas

Strategic team builder, adept at building and managing high performing tech organizations. Deep fluency in AdTech, performance marketing, retail media, programmatic and measurement.  Proven track record in business growth, process improvement, business turnaround and driving profitability.  Client partner, expert in making matrix organizations sing, proven success in relationship building at the C-level, thought leadership and public speaking. 

AdTech, Media, Strategic Planning, Sales and Pricing Strategy, Client Services, P&L Management, Business Operations, Revenue Leader, Retail Media, Agency Relations, Business Development, Digital Marketing, Sales Strategy, Pricing Strategy, Product Design, Client Services, Customer Acquisition/Engagement, Business Operations, KPI Development and Metrics, New Technology Sales, Marketing Communications, Content Development, Performance Media, COO, CRO, Managing Director, 
Analytics, Brand Partnerships, Lead Generation, Consultative Selling

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SVP & General Manager, NA

Leadership of Client Service East organization for this DSP.  Delivering a marketplace for brands to buy advertising efficiently across display, video, audio, mobile and native media. Achieving compelling business results by demonsting key insights to further growth and deepen relationships with agencies and brands. 
 - Driving over $2 Billion in platform spend, comprising over 50% of TTD’s global revenue
 - Surpassed revenue targets consistently achieving 40% YoY growth in 2020 an on target to do the same in 2021 delivering compelling business results, demonstrate key insights to further growth and deepen relationships with agencies and brands 
 - Direct management of 101 Traders and Account Management staff, including optimizing organizational design, developing and implementing a coaching tree, design of internal training programs and developing a high performing leadership team to produce strong future senior leaders.

VP Client Services

Leadership of Criteo Retail Media Americas Brand Solutions
Responsibility for brand sales and client service:  90 people including Sales, Account Strategy,  Analytics and Operations. P&L of over $100 million and a client list of over 500 top brands, providing AdTech solutions across 180 retail partner websites including Wal-Mart, Macy’s, Target, Kohl’s and BestBuy.   
- Achieved 22% year over year revenue growth and highest sales achievement in the Americas 
- Built a Go to Market Strategy, introduced and scaled three new media products, expanding from performance to mid-funnel offerings 
- Reorganized team, built a successful vertical market strategy that increased client/retailer alignment driving revenue and improving brand and retailer satisfaction

Head of Brand Solutions Americas -  Promoted November  2018

VP Strategic Client Services & Operations - Criteo Retail Media

General Manager and Client services lead for the Eastern Region, leading the New York and Atlanta offices. Managing performance media for companies including Verizon, Samsung, American Express, Georgia Pacific, Reckitt Benckiser, COTY and others. Specializing in performance media including SEM, paid social, retail search (Amazon, Criteo, Wall-Mart), SEO, conversion optimization, analytics and technology as well as planning and insights.

Senior Vice President Client Solutions

Clients & Brands: LG Electronics, DIRECTV, Ally Financial, Verizon Wireless, Benjamin Moore, Kia Motors America, Starwood, New York Times, Pep Boys, ING, Alliance Bernstein, etc.

Office lead for the Eastern Region of this digital advertising and media agency. Responsible for overall management of resources, workflow, pricing, and revenue across business lines, including advertising, search, web development, social, content, strategy and analytics.
•	On leadership team of New York headquarters office (125 people) and direct management of a team of 21 delivery staff across New York and Reston offices. 
•	Helped increase revenue by 50% and improved profitability by 45% across the regional portfolio in 2013.

VP Delivery Management & Operations

PORTER NOVELLI (OMNICOM) ∙ New York, NY ∙ 2010 –2011
- Global Senior Vice President | Digital Operations and Conteny 
DIGITAS (PUBLICIS), 2009 – 2010
- Vice President / Director | Digital Operations and Project Management
COLANGELO SYNERGY MARKETING (OMNICOM) 2008
- Director Interactive Operations and Production 
ESPN (DISNEY AND HEARST) (2007 – 2008)
- Marketing Director, Credit Card Loyalty

Owner, Velvet Hammer Consulting

Clients & Brands: Discovery, Travel Channel, Viacom (MTV, Spike TV, LOGO, Nickelodeon), History Channel, ESPN, CBS, Rainbow, Miramax, Film Movement, Boston Consulting Group, Intel.

Full responsibility for P+L, sales, operations and production at this start-up production company. 

•	Launched business and developed a diversified client portfolio from scratch growing sales 1000% in two years. 
•	Created and implemented entire business infrastructure.

Chief Operating Officer

Responsible for driving sales growth by developing a global pipeline of new prepaid card products to fuel future business. 
•	Launched a new global Travelers Card.

Director, Worldwide Product Design & Management

Management of a large matrixed sales organization (190 people) dedicated to B2B Travelers and Gift Cheque product sales. Direct responsibility for a team of 15 functional specialists. 

•	Managed and reallocated a $17 million operating budget.  Reduced operating expenses, freeing up over $3 million for strategic initiatives, and seller incentives.
•	Set sales goals and pricing, improved sales by $3MM and grew gift card sales by 20%.

Director, Sales Development & Operations

Created a new B2B strategy and developed new channel opportunities.

Business Development Manager, Foreign Exchange Services

Clients & Brands: Citibank, Kirin-Seagram, HP, The Principal, Reader’s Digest, Calvin Klein, Sarah Lee, Caterpillar and Mattel.

	Provided strategic consulting services to multinational companies across Asian markets. 

•	Recruited, trained and supervised a staff of sixty analysts conducting research projects across Asia. Increased sales by 150% to 400% per year for three years.

Senior Consultant

Handled sales, marketing, logistics, and product development for technical papers.

•	Developed and implemented marketing strategies for large scale sales of thermal paper.