About
Strategic team builder, adept at building and managing high performing tech organizations. Deep fluency in AdTech, performance marketing, retail media, programmatic and measurement. Proven track record in business growth, process improvement, business turnaround and driving profitability. Client partner, expert in making matrix organizations sing, proven success in relationship building at the C-level, thought leadership and public speaking.
AdTech, Media, Strategic Planning, Sales and Pricing Strategy, Client Services, P&L Management, Business Operations, Revenue Leader, Retail Media, Agency Relations, Business Development, Digital Marketing, Sales Strategy, Pricing Strategy, Product Design, Client Services, Customer Acquisition/Engagement, Business Operations, KPI Development and Metrics, New Technology Sales, Marketing Communications, Content Development, Performance Media, COO, CRO, Managing Director,
Analytics, Brand Partnerships, Lead Generation, Consultative Selling
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Work experience
- October 2021 – present
MediaMath
SVP & General Manager, NA - December 2019 – November 2021
The Trade Desk
VP Client ServicesLeadership of Client Service East organization for this DSP. Delivering a marketplace for brands to buy advertising efficiently across display, video, audio, mobile and native media. Achieving compelling business results by demonsting key insights to further growth and deepen relationships with agencies and brands. - Driving over $2 Billion in platform spend, comprising over 50% of TTD’s global revenue - Surpassed revenue targets consistently achieving 40% YoY growth in 2020 an on target to do the same in 2021 delivering compelling business results, demonstrate key insights to further growth and deepen relationships with agencies and brands - Direct management of 101 Traders and Account Management staff, including optimizing organizational design, developing and implementing a coaching tree, design of internal training programs and developing a high performing leadership team to produce strong future senior leaders. - June 2018 – December 2019
Criteo
Head of Brand Solutions Americas - Promoted November 2018Leadership of Criteo Retail Media Americas Brand Solutions Responsibility for brand sales and client service: 90 people including Sales, Account Strategy, Analytics and Operations. P&L of over $100 million and a client list of over 500 top brands, providing AdTech solutions across 180 retail partner websites including Wal-Mart, Macy’s, Target, Kohl’s and BestBuy. - Achieved 22% year over year revenue growth and highest sales achievement in the Americas - Built a Go to Market Strategy, introduced and scaled three new media products, expanding from performance to mid-funnel offerings - Reorganized team, built a successful vertical market strategy that increased client/retailer alignment driving revenue and improving brand and retailer satisfaction - June 2018 – November 2018
Criteo
VP Strategic Client Services & Operations - Criteo Retail Media 
November 2015 – May 2018Performics
Senior Vice President Client SolutionsGeneral Manager and Client services lead for the Eastern Region, leading the New York and Atlanta offices. Managing performance media for companies including Verizon, Samsung, American Express, Georgia Pacific, Reckitt Benckiser, COTY and others. Specializing in performance media including SEM, paid social, retail search (Amazon, Criteo, Wall-Mart), SEO, conversion optimization, analytics and technology as well as planning and insights.
February 2012 – October 2015iCrossing
VP Delivery Management & OperationsClients & Brands: LG Electronics, DIRECTV, Ally Financial, Verizon Wireless, Benjamin Moore, Kia Motors America, Starwood, New York Times, Pep Boys, ING, Alliance Bernstein, etc. Office lead for the Eastern Region of this digital advertising and media agency. Responsible for overall management of resources, workflow, pricing, and revenue across business lines, including advertising, search, web development, social, content, strategy and analytics. • On leadership team of New York headquarters office (125 people) and direct management of a team of 21 delivery staff across New York and Reston offices. • Helped increase revenue by 50% and improved profitability by 45% across the regional portfolio in 2013.- December 2007 – February 2012
Digital Marketing Consulting (Roles as specified below)
Owner, Velvet Hammer ConsultingPORTER NOVELLI (OMNICOM) ∙ New York, NY ∙ 2010 –2011 - Global Senior Vice President | Digital Operations and Conteny DIGITAS (PUBLICIS), 2009 – 2010 - Vice President / Director | Digital Operations and Project Management COLANGELO SYNERGY MARKETING (OMNICOM) 2008 - Director Interactive Operations and Production ESPN (DISNEY AND HEARST) (2007 – 2008) - Marketing Director, Credit Card Loyalty - March 2003 – September 2007
Mighty Pictures Inc
Chief Operating OfficerClients & Brands: Discovery, Travel Channel, Viacom (MTV, Spike TV, LOGO, Nickelodeon), History Channel, ESPN, CBS, Rainbow, Miramax, Film Movement, Boston Consulting Group, Intel. Full responsibility for P+L, sales, operations and production at this start-up production company. • Launched business and developed a diversified client portfolio from scratch growing sales 1000% in two years. • Created and implemented entire business infrastructure. - April 1998 – March 2003
American Express
Director, Worldwide Product Design & ManagementResponsible for driving sales growth by developing a global pipeline of new prepaid card products to fuel future business. • Launched a new global Travelers Card. - December 1999 – April 2002
American Express
Director, Sales Development & OperationsManagement of a large matrixed sales organization (190 people) dedicated to B2B Travelers and Gift Cheque product sales. Direct responsibility for a team of 15 functional specialists. • Managed and reallocated a $17 million operating budget. Reduced operating expenses, freeing up over $3 million for strategic initiatives, and seller incentives. • Set sales goals and pricing, improved sales by $3MM and grew gift card sales by 20%. - April 1998 – December 1999
American Express
Business Development Manager, Foreign Exchange ServicesCreated a new B2B strategy and developed new channel opportunities. - July 1995 – April 1998
Synovate Business Consulting
Senior ConsultantClients & Brands: Citibank, Kirin-Seagram, HP, The Principal, Reader’s Digest, Calvin Klein, Sarah Lee, Caterpillar and Mattel. Provided strategic consulting services to multinational companies across Asian markets. • Recruited, trained and supervised a staff of sixty analysts conducting research projects across Asia. Increased sales by 150% to 400% per year for three years. - April 1993 – April 1995
Mitsui & Co., Ltd.
Senior Marketing ManagerHandled sales, marketing, logistics, and product development for technical papers. • Developed and implemented marketing strategies for large scale sales of thermal paper.
Education
- Present
Cornell University
Bachelor of Science - BS, Business/Managerial Economics - 2020
Harvard Business School Online
Management Essentails