Marketing Leader. Former VC-backed founder.
New York, NY
Marketing Leader with 14 years experience across both B2C and B2B. Last 7 years have been marketing at VC-Backed B2B SaaS companies. Tool proficiencies include: Marketing Automation: Pardot, HubSpot, Marketo CRM: Salesforce, HubSpot CRM CDP: Hull.io SMM: Hootsuite, Buffer, Email: Sendgrid, Mailchimp Advertising: Google Adwords, Facebook Ads, Linkedin Ads Product Management: Pivotal Tracker, Trello, Asana SEO: Semrush, Ahrefs, Oz Content, Google Search Console (GSC) Billing: Recurly, Stripe Sales: HubSpot Sales Pro, Docsend, SalesLoft, Carb.io (Predictable Revenue), Clearbit (enrichment APIs) Customer Success: GrooveHQ, Intercom Product Analytics: Appcues, Pendo, Google Analytics Web Analytics: GTM, HubSpot Analytics
Ask me about
Jun 2021 - Present
Director of Digital and Marketing Ops
Nov 2020 - May 2021
Head Of Marketing
B2B SaaS/ Conversational AI for multi-family real estate. Joined post Series A funding, which was lead by Navitas Capital.
Jul 2019 - Nov 2020
Head of Growth
Tech-enabled staffing platform, with clients including Facebook, Waymo, Airbnb and Via. Backed by YC. #223 on the Inc5000 in 2020.
Jan 2015 - Mar 2020
B2B SaaS AI-powered content marketing company. Integration partners with Marketo, HubSpot. Venture-backed. Raised pre-seed and seed round from SOSV.
Jun 2012 - Sep 2014
Account Director for Avene Eau Thermale's China business, a $2 MM Annual account.
Sep 2009 - May 2012
Boutique Digital Marketing Agency based in Shanghai, serving brands, agencies, and artist management companies on digital creative campaigns. Built to a >$1 MM annual revenue business. Brands: Lipton, Oreo, McDonald's Zero Burden Campaign, Goodyear, Johnnie Walker, Nike Management Agencies: Nettwerk, Rocket Music, Hostess Music Sold my stake in the business in May 2012.
Sep 2007 - Jun 2009
Director of Operations
Startup Ad Network for Mainland China.
Dec 2006 - Sep 2007
Head Of Operations
Head of Operations, reporting directly to the CEO, for leading online performance marketing company in the gaming space. Helped build wsn.com (World Sports Network).
Sep 2004 - Mar 2005
Contract consultant in Synovate's B2B Consulting division for Market Intelligence projects.
May 2004 - Aug 2004
Worked as a project manager and translator for one of the largest Circuit Breaker and MCB manufacturer's in China.
Dec 2003 - Mar 2004
Contract consulting analyst. Lots of cold calling for Market Research Projects.
Aug 2003 - Nov 2003
Consulting analyst at Conifer Research.
1999 - 2003
University of Chicago
A.B., International Studies
2001 - 2001
Beijing Language and Culture University
Intensive Language Program Mandarin Certificate, Mandarin