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Matt McSpiritt

Customer Data, Analytics, and Personalization Strategy

Chicago, IL

2

Office Hours

How does this work?
About

I help organizations democratize good data to all teams and tools, so they can create an optimal customer experience. Some topics that we might enjoy a conversation about: - Data collection, pipelines, compliance, and governance - Bringing on new tech tools without engineering lift (e.g. ESP, Product Analytics, Data Warehousing, etc.) - Personalization (everything from increasing your trial-to-paid customer journey to true Customer 360) - Optimizing ad spend and building out your multi-touch attribution model Before Segment, I was a digital analytics and personalization consultant advising enterprise organizations on leveraging data to create better customer experiences. I’ve been a key player in the strategy and execution of digital transformation projects across data analytics, marketing, advertising, and product personalization.

Ask me about
Scratchpad
ETL Tools
Customer Data Platform (CDP) Software
Data Governance Software
Personalization Engines
Attribution Software
A/B Testing Software
Snowflake
Google BigQuery
Amazon Redshift
Accenture
Census
Hightouch
Mparticle
Tealium AudienceStream CDP
Tealium EventStream API Hub
Tealium iQ Tag Management
Dooly
Heat Maps Software
ZoomInfo
Semrush
LiveRamp
LeadIQ
Clari
Mixpanel
Amplitude Analytics
Klaviyo
Customer.io
Braze
Iterable
Salesforce
Chorus
Highspot
Fivetran
Stitch
FullStory
Hotjar
Chorus.ai
Gong
Vidora
ActionIQ
Amperity
Bluecore
Twilio
Pendo
Appcues
Momentum
Managr
Rudderstack
Snowplow Analytics
Evaluated
Google Analytics
Looker
Work experience
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Jun 2020 - Present

Segment

Technical Mid-Market Account Executive

President Club Award Winner | 174% of FY21 Quota

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Jan 2020 - Jun 2020

Segment

Senior Solutions Engineer

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2018 - 2020

Accenture Interactive

Data Analytics & Personalization Strategy

Jun 2016 - 2018

Spiritt Web Solutions

Founder and Digital Strategist

2016 - 2018

Indiana University Luddy School of Informatics, Computing, and Engineering

Lead Instructor

Instructed 100 undergraduate students on introductory concepts of HTML, CSS, JavaScript, Python, and SQL programming through project-based labs and lectures. Students are taught how to develop personal websites, program random mad-lib generators, calculators, and work in teams on technology consulting scenarios.

Education

Indiana University Bloomington

Bachelor’s Degree, Informatics

Talk to Matt

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