Matt Collins

Chief Experience Officer at Gorilla Group

Chicago, IL

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About

I believe that a value exchange between people and brands is born from uncovering a human truth that identifies a real need--a need that is met by products, services and a brand promise. I specialize in designing authentic engagements to forge bonds and trust between consumers and brands in a holistic ecosystem. These incredible, full-scale ideas provide utility to consumers and connect them to a brands in credible, measurable ways that engage them all along the path to to purchase and create earned attention.

Ask me about
Ecommerce
Headless ecommerce
ecommerce delivery
design
user experience
front end development
digital strategy
social media marketing
Work experience
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Aug 2019 - Present

Gorilla Group

Chief Experience Officer

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Dec 2017 - Aug 2019

Gorilla Group

Executive Creative Director

Crafts the creative experience and strategy for top brands including: Mercedes-Benz, Motorola, Ted Baker and Citizens of Humanity. Responsible for the vision and execution of the Visual Design, User Experience and Creative Technology disciplines.

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May 2017 - Dec 2017

Gorilla Group

Creative Director

Creative Director responsible for the launch and growth of ecommerce for Mercedes-Benz

Sep 2016 - May 2017

Percepture / Percepture Travel

Executive Creative Director

Responsible for vision, strategy and direction of all digital creative. Partnered with Chief Digital Officer to define best in class digital solutions for Travel and CPG clients.

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Sep 2015 - Aug 2016

TBWA\WORLDHEALTH

Senior Vice President

As SVP, Group Creative Director, I led digital department responsible for ux, design, development and quality assurance. Responsible for digital innovation and strategy across user experience and design for mobile, web and social for major healthcare and pharma brands including: Gilead, Galderma, Merck and Pfizer. Served as senior client partner and central point of contact responsible for overall account health and client satisfaction.

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Jan 2015 - Jul 2015

Weber Shandwick

Senior Vice President

As SVP Creative Technology, I worked as creative and technical strategist, merging brand vision with consumer needs into holistic engagement ecosystems. Converged physical and digital worlds into experiences that built trust, loyalty and advocacy between people and brands, including: Motorola, General Motors, Harley-Davidson and Mondelez.

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Jul 2013 - Dec 2014

Blast Radius

Vice President

As a member of the core executive team, I led the creative technology offering across Blast Radius and Designkitchen—overseeing the vision, direction and execution of a talented staff that included interface developers, business analysts, user experience designers, technical architects and quality assurance analysts. I served as a technical advisor to clients and worked closely with creative, strategy and account teams to align client business goals with unmet customer needs to develop differentiated experiences for well-known brands including: Lenovo, United Airlines, Butterball, Morton Salt and Reynolds Consumer Products (Reynolds Kitchens and Hefty).

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Jun 2010 - Jul 2013

AbelsonTaylor

Vice President

As Director of Interactive Technology, I led the AbelsonTaylor technology department, consisting of user experience designers, developers and quality assurance analysts, working side-by-side with counterparts in creative, strategy and client services to deliver superior interactive services for web, desktop and mobile that enhance brand equity and maintain the agency’s position as a leader in the digital space. Oversaw definition and execution of new concepts, features and functionality for all agency interactive initiatives. Consulted with client strategy, marketing and technical teams to identify new business opportunities and to ensure smooth integration of agency tactics into enterprise workflow.

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Jul 2006 - Jun 2010

AbelsonTaylor

Associate Director of Interactive Development

Jun 2004 - Jun 2006

Abelson-Taylor

Art Director/Interactive Developer

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Aug 2001 - May 2004

Indiana University

Associate Instructor, Digital Media

Taught both advanced seminars and introductory classes. Topics included: Flash, Actionscript, and scripted Animation.

Education

Indiana University Bloomington

MFA, Graphic Design/Digital Media

College of the Holy Cross

BA, Studio Art

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