CMO | B2B | SaaS | Fintech | Working Capital Optimization | Payables
I am a B2B CMO with 20+ years of experience across a range of companies and sectors. I specialize in helping scaling SaaS and Fintech companies build powerful marketing-led business strategies. I also advise on organizations seeking to understand the fast-developing technology-led working capital and supplier financing space. I have deep domain knowledge in technology-led working capital optimization, supply chain finance and dynamic discounting and have spoken publicly in a wide range of forums including EuroFinance, Supply Chain Finance Community Forum, World Procurement Congress and joint Ernst & Young and Taulia broadcasts.
Ask me about
Oct 2020 - Present
Chief Marketing Officer
Leading marketing at Supply AI to successfully leverage the market opportunity and further accelerate growth.
Oct 2020 - Present
Strategic product marketing consultant
Executing a comprehensive product marketing strategy to enable Finexio to successfully launch new solutions into the marketplace and in parallel develop its top-level value proposition.
Jul 2020 - Present
Strategic Marketing Advisor
Working in partnership with the CEO and leadership team at Precursive to help build their marketing and sales growth engine with specific focus on aligning the revenue team with common metrics, identifying their ideal customers and customer personas, developing their strategic narrative and executing through focused content and demand generation strategies.
May 2020 - Present
Strategic marketing advisory and consultancy
Strategic marketing advisory work for high growth, early-stage venture-backed SaaS and Fintech B2Bs with specialist focus on marketing strategy, story & narrative, team build-out, and growth.
Feb 2020 - Apr 2020
VP of Marketing
We help vacation rental property managers and owners thrive by maximizing revenues. Starting as the world’s first data-driven dynamic pricing software enabling managers to automatically price right, today we provide a growing range of revenue management tools to 5,000 customers who collectively manage over 250,000 listings globally. Role no longer viable due to the negative impact of COVID-19 on the global short term vacation rental market
Feb 2014 - Aug 2019
VP of Marketing
From its roots as a Fintech SaaS early payment company, Taulia has grown into a global technology-led working capital solutions partner. The company has built a business network of >1.8m supplier connections, accelerated $100Bn in early payments and has operations in 168 countries and growing. I was responsible for leading marketing and communications globally: - Marketing strategy: developed the global marketing strategy to help realize ambitious business growth of 30%+ year over year - Team: built a new global marketing team from the ground up encompassing brand & communications, demand generation, sales enablement and product marketing - Brand/narrative: focused the company on a new, compelling narrative that has been fully adopted - Demand gen: introduced data-driven strategy to source 44% new pipeline globally achieving 3x increase yr on yr through online and offline marketing channels - Sales efficiency: drove intelligent approach to account prioritization via the introduction of Account Based Marketing (ABM) - PR & Social: relaunched Taulia's presence in the marketplace delivering 3x increase in engagement yr on yr through an effective PR and social media strategy - Content: led creation of powerful thought leadership content to support and enhance Taulia's new positioning in the marketplace
2004 - 2007
Henley Management College
MBA gained from top ten UK management school