Michael S.

Adobe Analytics Business Practitioner (Adobe Certified Expert), Certified ScrumMaster, Enterprise Web CMS Expert

Santa Monica, CA

How does this work?

Deeply experienced Silicon Valley Web Systems and Digital Marketing Manager with 360 degree experience sourcing, vetting, and implementing all aspects of systems and processes required to support modern online marketing activities. I serve as the strategic advisor for clients, refining a company's overall vision and goals by integrating and synchronizing management, business, design, marketing, and technical requirements with an awareness of broader potential opportunities to generate distinctive, competitive innovation which defines the success of start-ups and business units. I've developed and deployed hundreds of sites for both major corporations and small businesses, and have managed teams in Russia, Eastern Europe, Brazil, and Asia.

Ask me about
Adobe Analytics
Adobe Target
Adobe Launch
Adobe DTM
Google Analytics
WordPress Multisite
HTML To Wordpress
Pantheon Web Hosting
Web Migration
CMS Migration
Single Sign On
Single Sign-On (SSO) Software
miniOrange Single Sign-On
HubSpot CMS Hub
WordPress Rest API
Adobe Marketing Cloud
Adobe Experience Manager
Data Layer
First Party Intent
Demandbase Personalization
product development
Work experience

May 2019 - Present

Stubbs Alderton Preccelerator

Product, Web Analytics Mentor

Pro Bono advising for resident Startups on web analytics, digital marketing, marketing automation, product development. The Preccelerator® Program is an accelerator for early-stage startups offered to select companies out of the Santa Monica office of Stubbs Alderton & Markiles, LLP that provides initial capital, sophisticated legal services, interim office space, mentorship, a targeted curriculum, investment strategy counseling and access to a strategic perks portfolio with the objective of helping you grow your idea from business concept to funded startup.

Feb 2011 - Present

Gerson Lehman Group

Council Member

Executive and industry expert council member, sharing insights with executives at leading companies on a project and/or board-level basis. * Solving strategic problems * Gaining market feedback * Testing hypothesis

Feb 2010 - Present


Concept32 is a boutique consulting firm helping a select number of small and mid-sized firms to reach the next stage of growth. Concept32 does this by working with executive teams to optimize revenue, markets and technology to maximize returns. Concept32 also acts as lab and incubator focusing on technologies bridging real world and online worlds in areas ranging from advanced materials to automotive.


Jul 2009 - Present


Investor, CTO, Advisor, Lead Strategist

Advisor to startups and micro/small/medium sized businesses (SME). I leverage lean startup methodologies while working with amazing companies and individuals, advising on business models, technology infrastructure, implementation, market opportunities, trends, product development and funding preparation. Client industries include: * Online Learning * eCommerce * Lead Generation * Social Portals * Media & Advertising * Boutique Manufacturing * US Government * Aerospace


Jul 2011 - Jul 2021

Synopsys Inc

Manager, Web Development

In-house Open Source Application & Wordpress Expert, Adobe Analytics Business Practitioner (Adobe Certified Expert), Technical Lead/System Administrator for multi-blog social media network and compliance/E-commerce applications Implemented and managed integrations for Adobe Marketing/Experience Cloud - Adobe Analytics, Adobe Target, Adobe Audience Manager, Marketo Forms, Eloqua, Demandbase, Akamai, Google Analytics + Goals/Event tracking, Heat Map Analysis, Limelight, DecibelInsights, TagLynx, Accordent video analytics, and components of Adobe Experience Manager Suite (Adobe CQ 6.1-6.3, AEM) for analytics, Lead Forms, A/B/Multivariate testing Management of budget, vendor relations, internal & external teams for A/B/Multivariate testing strategy, build, and deployment Project management and lifecycle planning for CMS and application platforms Web analytics strategy and platform management (Google Analytics, Adobe Site Catalyst, qualitative and behavioral metrics) Audit & review of business processes, hosting, security for CMS/Social media infrastructure (XMLRPC API, Feed Syndication, Caching) Development lead for LAMP stack CMS customizations and web applications (iPhone, Android mobile applications, Angular.js, PHP, MySQL, 3rd party REST/SOAP APIs) Web Applications Migration Planning, Security Testing, Integration & Implementation (LAMP/Solaris/Microsoft Office Sharepoint Server) Manager of a cross-functional & Global Web Analytics and Development Team


Apr 2011 - Jul 2011


Consultant/Architect, Enterprise CMS Implementation

In-house Wordpress Development Expert, Technical Lead/System Administrator for multi-blog social media network Project Management for CMS/Social Media Metrics Integration (Google Analytics, Adobe Site Catalyst) Audit & Review of Business Process, Hosting, Security for CMS/Social Media Infrastructure (XMLRPC API, Feed Syndication, Caching) Development Lead for CMS/Social Media Web Applications (Windows Live Writer, RSS services, iPhone, Android mobile applications) Web Applications Migration Planning, Integration & Implementation (LAMP/Solaris/Microsoft Office Sharepoint Server)


Jul 2010 - May 2011

The Aerospace Corporation

Consultant, Enterprise Wordpress CMS Implementation

Lead Architect & Developer working with IT and Marketing stakeholders to determine functional requirements and resources needed to implement Wordpress CMS based workflow. QA and scaling strategy for publishing services for RSS feeds, 200+ intranet site implementation of Wordpress. Development of custom plugins, widgets, and desktop and mobile themes for Windows, Macintosh, Blackberry, iPhone.


Apr 2005 - Jun 2009


Contract Technical Consultant/Developer

Provided development services for a variety of web sites based on open source CMS platforms. Responsible for plugin selection, testing, customization, and integration, Google Analytics implementation, custom PHP/MYSQL function implementation, documentation of usage best practices/ security recommendations, creation of user training and technical support documents. Project managed development, testing, and production configurations of Wordpress, local SVN repositories, and support teams on-shore and off-shore. * VMWare and Cloud Hosted Configurations * WordpressMU & Wordpress Installations from 2.3.x-3.x * Plugin Development for Wordpress * Custom Theme Development for Desktop and Mobile Web Browsers (iPhone/Blackberry) * CSS2/3 * Javascript JQuery/JSON * PHP/MySQL/PostgresSQL * Cross-Browser Testing/HTML Standards * Web Application Development and Integration * Web Systems Administration and Security * SEO/SEM Best Practices and Optimization * Analytics and Key Performance Metrics Implementation

Sep 2005 - Dec 2008

BizQuest.com and FindaFranchise.com

IT Director

Lead Technical Architect, System and Network Administrator for Windows 2003, Red Hat Linux, Cisco VPN Firewall, VMWare Server, Subversion, VOIP, Email, ClamAV, IM, IIS 6.0, and MS SQL 2000/MySQL services Stabilized infrastructure to provide consistent 99.6%+ uptime (over 3.5+ years) for high volume, mission-critical, 24/7/365 production e-Commerce sites/services for over 80 web and email hosting customers, with over 250k subscribers, generating over 300k unique monthly pageviews - one of the world’s most heavily trafficked business for sale exchanges/lead generation engines Transitioned from production-only development environment to SVN code repository and VMware hosted development + staging sites with exclusion of PII customer data for dev + staging Implemented and managed Intrusion Detection (IDS), access controls, security policies, application firewall, hardware firewalls insuring protection from cyberattacks and hacking attempts Migrated from older Dell single-core technology to newer quad-core technology, improving database and page response times and process performance by 2x-10x+ (average 5x performance improvement) Reduced in-house support and administration requirements by migrating hosted email accounts to ESP and outsourcing support Led web hosting development team of developers designers for sale exchange sites and customer web hosting division Reduced managed hosting and support costs by 20% via outsourcing agreements Reduced code and database error rate from 8% to under .02% in iterative ASP and SQL code refactoring and maintenance initiative Integrated Google Adwords, Google Analytics (Goals + Ecommerce), Yahoo and MSN Tracking (A/B + Goals), PCI DSS Audit/Compliance, TRUSTe, SEO/SEM optimization across e-commerce sites Documented and oversaw all network policies for production, dev servers and for physical offices, including procurement, configuration, and deployment of hardware and software

Jul 2005 - Sep 2005



Jun 2004 - May 2005

Ignited Minds

Senior Technology Consultant

Responsible for end-user support for over 45 Macintosh OS X users, Hardware including G4 & Dual G5 systems, Postscript device support, Final Cut HD, Aja Io & After Effects support OS X Image build and customization, strategy and planning for asset management and system backup. Also responsible for backup support for Windows XP and 2000 systems For the 2005 E3 Expo, I planned and budgeted for the hardware, software, and network systems used for the on-site DV/DVCam edit suites used to produce the daily video segments (30 total) for Sony's Playstation Underground Web Site (e3.playstation.com). Working with Sony, Ignited Minds, Kadium, and numerous vendors I selected and finalized all IT budget items and services required to support on-site digital video production workflow, including hard disk based video acquisition from field crews, source footage and asset storage via local Xraid Array, and archival of finished media at close of production.

Jan 1995 - Sep 2003

Aquent Partners


Provided high-level strategy, support and help desk services for Macintosh, PC, and multimedia studio and Internet production environments of up to 1000 users. Implemented hardware, software, and business solutions for over two dozen clients including ITT Penske Automotive, Carlson Marketing Group, Bowne Internet Solutions, and Johnson Controls.

Jan 2003 - Apr 2003

Toyota Motor Sales

E-Learning Technology Strategist

Contractor under Haig Barrett Associates. Responsible for research, consulting, analysis, strategic planning, writing, presentations on the impact of new technology with a focus on the impact of product usability and workflow on web, multimedia, and e-learning content development for knowledge management practice with planned service offering to 80,000 training users in national sales organization

Feb 2003 - Mar 2003

Submerge Records

Technical Production Consultant (Hybrid Audio CD)

Established technical production guidelines and oversaw final mastering of "3000 Magazine", an interactive Macintosh and PC compatible Audio CD-ROM featuring exclusive video interviews and DJ-selected music tracks which sold several thousand units in retailers worldwide.

Aug 2002 - Feb 2003

H.B. Stubbs

Technical Production Consultant

Served as technical director/programmer, also advised on training and production specifications for development team use of interactive CDs including a variety of multimedia assets (Quicktime, Mpeg, Mjpeg, DV, DVD and PDF) Utilized Adobe After Effects, Canvas, Director, and Quicktime applications to create custom graphics under Mac OS 9.2 , OS 10.x, and Windows Developed several Mac/PC Hybrid dealer training products using Flash, Macromedia Director, Quicktime VR

Feb 1998 - Apr 2001

J. Walter Thompson Advertising

Senior Consultant

Supported software and environments included Lotus Notes/Domino Server, Windows 3.1/95/98/NT/2000, Novell NetWare 5.0, MacOS 8.1-9.2, OS 10 Beta, Adobe Photoshop, QuarkExpress, Illustrator, Acrobat, SpotPak, Donovan DDS, SNA Gateway, IBM 5270 terminal applications, Multiple Macintosh-based AVID Non-linear Editing Suites and numerous high-end Postscript Color devices and portable and desktop peripherals. Collaborated with team members to support as many as 1000 users in Detroit corporate campus via call center and regional offices via e-mail using Remedy trouble ticket system.


2016 - 2017

Product School

Software Product Management (SPM®), Product Management

Talk to Michael

@ Copyright 2020 OfficeHours Technologies Co.