Michael Landsberger

Head of Product at Pumpkin

New York, NY

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Sure
Pet insurance
Insurtech
Product Management
Work experience
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Oct 2019 - Present

Pumpkin

Head of Product

Pumpkin is a pet-care start-up founded on the belief that the best treat we can give our pets is a healthy life. Our pet insurance & preventive care plan was designed to help keep our dogs and cats healthy and do whatever it takes to give them the care they need if they’re ever hurt or sick.

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Oct 2019 - Present

Flimper

Advisor

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Nov 2018 - Oct 2019

Flimper

CEO

Flimper is a social media marketing tool that allows brands to automatically reach out to or get insights on consumers when they are talking about the brand or relevant topics. We work with top-tier brands like HBO, Pepsi, Mastercard, Wyndham, and others. We are Facebook, Instagram, and Twitter partners. Our technology analyzes the text and images that people are posting on these platforms and responds with automated and personalized posts from a brand’s social media account. Flimper can also request permission for a brand to license user-generated-content and push it directly to a social media or digital out of home advertisement. Interested? Get in touch!

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Oct 2016 - Oct 2018

Sure, Inc.

Head of Product

Sure partners directly with leading insurance companies to evolve their sales distribution. I was the first product hire, managing development on B2C and B2B platforms, consumer and B2B2C marketing, and partner integrations.

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Aug 2017 - Oct 2017

Tech for Campaigns

Team Lead (Volunteer), Chris Hurst Campaign (Elected)

Tech for Campaigns is an organization which connects tech and digital volunteers with progressive political campaigns in order to leverage the best in technology & digital resources to help campaigns win. Project: I was the Team Lead for TFC's digital marketing and paid advertising initiative on Chris Hurst's campaign for Virginia's House of Delegates. I worked directly with the campaign to develop targeted messaging and strategy based on key political issues, and led my volunteer team to build, run, and analyze segmented ads based on constituent geography, demo, and interests. Chris beat his opponent, 6-year incumbent Joseph Yost.

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Oct 2015 - Sep 2016

Flogg

Chief Operating Officer

Flogg is a fun, easy way to buy and sell secondhand items with your friends and their friends. We use real world connections and demographic data to show you the items you want and connect you with buyers and sellers that you can trust.

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Apr 2015 - Feb 2016

Crowdtap

Director of Product

Lead product strategy and execution on member growth, engagement, and retention initiatives. Increased unique and total participation through creation of new incentives system. Developed and launched Crowdtap's first mobile app. Establish and execute multi-pronged product go-to-market strategy. Determine product roadmap and manage ongoing feature prioritization. Continue to run member-facing product marketing and communications.

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Jan 2014 - Mar 2015

Crowdtap

Director of Product Marketing and Growth | Product Manager

Drove product, acquisition, and retention initiatives. Oversaw team whose responsibilities include acquisition, retention, content, email, and support. Identified consumer segments and established targeted communication and growth strategies. Collaborated with business stakeholders to identify and meet KPI requirements. Lead cross-functional teams as a Product Manager on web and mobile platforms. Performed data-driven analysis and qualitative consumer interviews to validate program successes.

Dec 2011 - Dec 2013

Warner Bros. Entertainment Group of Companies

Senior Product Marketing Manager, Growth

Oversaw, established, and executed new user acquisition and activation initiatives. Grew customer base and increased lifecycle engagement. Improved new user web flows through qualitative competitive analysis and data-driven A/B testing.

Oct 2010 - Dec 2011

Warner Bros. Entertainment Group of Companies

Product Marketing Manager, eCommerce

Generate microtransaction and subscription revenue for The Lord of the Rings Online and Dungeon and Dragons Online. Analyze data and use results to determine product prices, develop new offers, and execute segmented marketing campaigns in order to maximize sales.

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Jul 2008 - Nov 2010

Turbine

Online Community Manager

Managed Turbine game communities via social media communication, website content creation, and collection of actionable feedback. Advocated on behalf of player base to increase retention and acquisition

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Sep 2007 - Jul 2008

Putnam Investments

Premiere Client Service Representative

Assisted highest net worth clients whose patronage was rewarded with access to a specialized client service team. Utilized varied portfolio of Putnam products to provide targeted investment suggestions based on client needs. Performed problem resolution regarding Putnam funds and operations

Education

2003 - 2007

Tufts University

BA, English

ASL

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