Chief Design Officer at ZEHNER
I am the CDO at Zehner, a full-service digital agency that connects brands with consumers through strategic design and technology. We craft intuitive eCommerce experiences and digital products for fashion, lifestyle, and consumer brands like FIJI Water, Soylent, and Outerknown. My 20 years of experience have given me a unique understanding of the customer journey and an ability to deliver creative solutions and results-driven Branded eCommerce experiences and digital prodcuts. As an ocean lover and surfer, I’m passionate about sustainable companies and environmental organizations. I’m the founder of Surfers United Recovery Foundation (S.U.R.F), a non-profit aimed at providing alcohol and drug recovery resources to the surfing community, and lead ZGood, Zehner’s community outreach program.
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Aug 2018 - Present
Chief Design Officer
Aug 2014 - Present
Chief Design Officer
Mick McCarthy is a designer based in Los Angeles, California. As the Chief Design Officer at Zehner Group, he has over 20 years of experience coupling branding with concept and experience design. During Mick’s five year tenure at Zehner Group, where he previously served as VP of design, his hands-on leadership and mentoring has enabled Zehner’s brand strategists, art directors, and experience designers to deliver innovative digital products and exceptional E-commerce experiences that both clients and consumers love. In his current role, Mick leads the overall design vision and strategy for the agency and its client brands. Mick’s ability to remain empathetic to the needs of both clients and his team sets him apart and under Mick’s leadership, the capability of Zehner Group’s design team has been fully realized. Mick’s vast experience, unique understanding of the customer journey, and ability to deliver creative solutions are what enable him to create innovative and results-driven eCommerce experiences. A tried and Southern California native, Mick begins each day on the beach. A lover of the ocean and committed surfer, Mick is passionate about creating opportunities for business and environmental consciousness to intersect. He is the founder of Surfers United Recovery Foundation (S.U.R.F) a non-profit aimed at providing alcohol and drug recovery resources to the surfing community, and has studied at California State University Fullerton and Otis College of Art and Design. His daughter described him as a “really great dad.”
Jan 2000 - Jul 2016
McCarthy Design Inc
McCarthy Design has paralleled my full time positions allowing me to take on projects and clients that I find incredibly interesting or sound in cause. With the goal of feeding my need for inspiration and fill the artistic well that is sometimes missed in the corporate world. Many of these projects orbit my passion for surfing, music and NGO's ranging in both digital and print mediums. This has allowed me to work with such artists as Les Paul, Beachwood Sparks, Jackshit, surfers and surf companies Donovan Frankenreiter, Laird Hamilton, Matt Archibald, RVCA and Quiksilver and Non-profits Safe Place for Youth, The Surfrider Foundation , Heal the Bay Surfers United Recovery Foundation, Micro-Aid international.
Apr 2008 - Aug 2014
Working for now defunct Interactive arm United Future of Wong Doody I started as designer and moved my way to Creative Director over seven year run. United Future/ Wong Doody afforded me the experience of both working with founded legacy brands as well as startups. This experience with larger brands and budgets, juxtaposed against smaller startup agile/lean product development has formulated my approach to Experience Design and the process and methodologies I employ today.
Jan 2006 - Jan 2009
Art Director/ Designer
Responsibilities included hands on art direction and design, user experience design, prototyping writing contracts, scope documents, creative briefs. Interfaced with clients and gained style, candor, confidence and knowledge of the boardroom and clients. I helped grow this company from one employee to staff of twelve. Managed a team of two junior designers and a four man development team, as well as freelance contract workers. With a focus on luxury, entertainment and fashion brands had the opportunity to work for such as Lexis, MtvU, Newline Entertainment, Gibson Guitars and many others. Do to the fast paced and nimble nature of the company I learned all aspects of digital production, business development, contract writing all while maintaining a hands on design and art direction practice.
1986 - 1992
California State University-Fullerton