Mislav Streicher

Business Development Director at Webiny

London, GB

How does this work?

Experienced Marketing and Commercial specialist with a working knowledge of lifestyle brand marketing, sales, operations and general management, gained through history of running an own company and working for a global FMCG brand across EMEA region.

Ask me about
Work experience

Jun 2020 - Present


Business Development Director

Developing business strategies focused on driving, steering, and scaling the business performance and capitalizing on new and untapped business opportunities.

Sep 2018 - May 2020

Paternity career break

Independent Consultant

I took a paternity career break to focus on raising a future CEO? Scientist? Rock-star? Engineer? Firefighter? During this period I was engaged as an independent marketing and business development consultant with a selection of clients within the automotive, cycling, software, and furniture industries.


Dec 2015 - Sep 2018

Monster Energy

Director of Marketing EMEA

Providing direction, management and leadership for the EMEA marketing operations, responsible for the development of the long-term strategy and supporting the growth of the newly acquired portfolio of energy drinks brands across EMEA region.


Sep 2014 - Dec 2015

Monster Energy

Regional Marketing Manager EMEA

Working alongside the Directors of Regional Marketing and the RMM team, responsible for liaising between the regional marketing and EMEA teams to deliver strong quality marketing, find efficiencies, and support the overall improvement of total brand image.


Nov 2012 - Sep 2014

Monster Energy

Regional Marketing Manager

Managing the delivery and activation of local marketing programs which include National and Grassroots Events, Local Band & Athlete sponsorship, regional website management and guerrilla marketing activity within assigned region and leading the regional marketing team. Development of sponsorship partnerships through marketing team, connections in motorsports, actions sports and rock music ensuring the right image and geographical mix of activation in each market. Responsible for management of the local marketing teams in assigned region, creating a relevant, exciting and credible brand experience regionally.

Jan 2004 - Nov 2012

Zion Bike Co. / Mondo Bicycles

Founder, Managing Director

Founder of Zion Bike Company and Mondo Bicycles that specialised in design, production and distribution of two owned bicycle brands. What started as small limited production project turned into a globally known bmx bicycle brand with established international distribution across Europe, North America, LATAM, Australia and Japan.

Jan 2006 - Jan 2012

Vans, a VF Company

Team Manager - bmx


Jan 2006 - Jan 2012

Carhartt Work In Progress

Team Manager - bmx


Sep 2004 - Dec 2007

Red Bull

Student Brand Manager

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