Mithila Fox

UX Research Lead at Stack Overflow

How does this work?

I'm interested in discovering people's unmet needs and solving them with technology.

Ask me about
UX Research
Prototyping Software
Qualtrics Core XM
Google Forms
Optimal Workshop
Usability Hub
Work experience

Mar 2019 - Present

Stack Overflow

UX Research Lead

I currently lead the UX Research team working on Stack Overflow’s Reach & Relevance products, covering advertising, employer branding, and community products. I run both qualitative and quantitative research, and directly guide product strategy, aiming to better serve the 50 million active users that visit our site each month.


Mar 2017 - Nov 2018


UX Research Lead

I led an initiative working on recentering Beamly/Coty product and marketing teams around solving genuine consumer struggles. We did this by fostering a consumer-centric mindset, leveraging the Jobs To Be Done framework, and equipping teams with the tools and skills to run agile ideation processes that incorporate user research and testing.


Jan 2016 - Mar 2017


UX Researcher & Designer

I was responsible for leading UX research and design in consumer and supplier-side product development. I was also heavily involved in product management, managing product timelines, and product strategy, as well as implementing changes in response to stakeholder feedback.


Nov 2012 - Dec 2015


UX Researcher & Designer

I provided UX consulting services on a variety of projects for clients through the APAC region.


Oct 2014 - Jan 2015


UX Consultant

I led the redevelopment of interaction and visual design of the Launchora site and app.

Feb 2014 - Jun 2014

The University of Queensland

Human-Computer Interaction Teaching Assistant

As a teaching assistant, I lead two groups of ~35 undergraduate students through their studies in the course DECO2500: Introduction to Human-Computer Interaction. This included delivering content, helping create assignment work, marking assignments, and of course, supporting students. Average Tutor Evaluation Score: 4.76/5

Jul 2012 - Nov 2013

The University of Queensland

Research Assistant (Cognitive Engineering Research Group)

During my time at CERG, I developed and tested Augmented Reality systems for use in assessing medical patient vital signs.


Jan 2013 - Feb 2013

Deloitte Australia

Deloitte Digital Intern

I Interned as part of the Deloitte Digital Consulting team, focusing on bring user-centred design to technology projects.


Harvard University

Master of Liberal Arts, concentration in Information Technology, Digital Media and Instructional Design

Harvard University

Graduate Certificate, Learning Design & Technology

The University of Queensland

Bachelor of Information Technology, Human Computer Interaction

The University of Queensland

Bachelor of Science - BS, Psychology (Cognitive Neuroscience)

The University of British Columbia

Exchange Program, Computer Science, Cognitive Systems, Psychology

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