Product Marketing Lead (Developers) at Algolia

Natwar Maheshwari

Natwar is a proven product manager and has worked on products for large enterprises as well as small business. As a versatile product person, he has worn cross-functional hats in product marketing, sales enablement, customer discovery, product strategy, digital marketing, engineering & customer support. 

Strategized and executed go to market for a machine learning product at Logi Analytics. Before that, built and ran Around.io, a SAAS platform used by small businesses to automate their digital marketing. At Around.io, he created and led a 10 member team and ran it profitably for 3+ years. 

Key Competencies:
● Product strategy and vision
● Customer driven / empathy
● Market assessment and business case conceptualization
● In-market lean experiments (design thinking / lean startup)
● Product positioning
● Data driven decision making (analytics)
● Influencing skills
● Building high performance teams


Developer Marketing Lead

Product Marketing - Mailchimp Developer API's
- Mailchimp Transactional API
- Mailchimp Marketing API
- Developer Sub-brand

Senior Product Marketing Manager

- Lead and execute Go-To-Market strategy for new products including new product messaging, sales tools and collateral, enablement and training for both sales and technical field personnel.
- Analyze competitor’s offerings and provide intelligence on how to compete effectively in sales cycles and as potential improvement areas for the product.
- Create thought leadership through customer research and surveys to help inform the market of leading strategies around embedded analytics.
- Partner with the customer success team to understand customer needs and suggest ways to address those needs (campaigns, new products, etc.).
- Design campaign strategies to support sales expansion with client base and be the primary point-person for sales collateral and sales support.
- Develop comprehensive customer engagement campaigns including developing e-mails,
webinars, etc.
- Work on ad-hoc projects supporting the Product Marketing team.

Product Marketing Manager

Conceptualized Around.io as a SAAS platform for small businesses to automate their digital marketing. 
Ran dozens of experiments on landing pages, pricing, channels, on-boarding & more to create product experience that was rated by customers with a high net promoter score (NPS) of +62.

Key accomplishments
● Blended principles of design thinking and lean startup methodology in building the MVP, conducted customer development based on personas, and used an iterative approach to product development

● Leveraged strong in-app analytics and data insights to improve conversion rates and optimize
pricing strategy (resulted in 100% price increase)

● Blended analytical skills with keen market sense in using customer and market data in fueling new designs, maintaining product vision throughout life cycle

● Developed a multipronged content strategy that consistently improved traffic on the website. Some techniques included SEO, landing pages, guest postings, influencer outreach and testimonials

● Increased onboarding email open rates to 42% by using creative storytelling approach among many others

● Reduced customer churn from 9.5% to 3.5% in 5 months by incorporating customer feedback to improve onboarding and communication strategies

● Adopted creative customer outreach and marketing campaigns, did roadshows across 14 US cities, drove 6000 miles to meet with more than 250 customers to cultivate customer connect and strong branding

Product Manager

- Design, develop & modify .NET applications for real time data from different bio-reactors and instruments
- Work heavily on VBA (MS Excel front-end), with MS SQL, and MS Access as backend
- Connect OSI compliant systems (PLC’s/ bio-reactors) to OSI PI server
- Integrate different systems/tools for scalability and effective management offering better visibility of data, for multiple locations (US - CA & MD, UK - Cambridge) and multiple business functions
- Improve application usability by updating user interface and navigation; providing intuitive design to forms and tools
- Interact with scientists (clients) on daily basis for user feedback
- Responsible for documentation of new functionalities, updates and training guides
- Key involvement in multiple six sigma yellow, green and black belt projects

Automation Engineer

- Designed, developed & modified ASP.NET Applications, .NET components, Web Services, and Enterprise Services components
- Created and maintained SQL database schemas and scripts, including views, triggers and stored procedures
- Generated all technical documentation, such as, design documents and specifications
- Supported management of the project development team via lean tools
- Followed-up on issues for quality assurance, risk management, and checked on progress with Project Manager and/or Sr. Developers

Web Developer

- Revised business rules in JAVA for auto insurance systems
- Built use-cases for problems in existing systems for issuing bundled insurance policies
- Updated old utilities of insurance instance tracking
- Developed JUNIT tests for multiple stand alone and integrated systems

InformationTechnology Intern

- Led supervision and budget management of different service areas, such as front desk, fitness center, or resource center
- Offered training and development by using student development theory and wellness models and directing staff in their daily roles
- Adjudicated policy infractions in conjunction with the judicial office
- Assisted with on-call and 24 hour duty rotation for the area