Natwar Maheshwari

Product Marketing - Mailchimp Developer API's - Mailchimp Transactional API - Mailchimp Marketing API - Developer Sub-brand

- Lead and execute Go-To-Market strategy for new products including new product messaging, sales tools and collateral, enablement and training for both sales and technical field personnel. - Analyze competitor’s offerings and provide intelligence on how to compete effectively in sales cycles and as potential improvement areas for the product. - Create thought leadership through customer research and surveys to help inform the market of leading strategies around embedded analytics. - Partner with the customer success team to understand customer needs and suggest ways to address those needs (campaigns, new products, etc.). - Design campaign strategies to support sales expansion with client base and be the primary point-person for sales collateral and sales support. - Develop comprehensive customer engagement campaigns including developing e-mails, webinars, etc. - Work on ad-hoc projects supporting the Product Marketing team.

Conceptualized Around.io as a SAAS platform for small businesses to automate their digital marketing. Ran dozens of experiments on landing pages, pricing, channels, on-boarding & more to create product experience that was rated by customers with a high net promoter score (NPS) of +62. Key accomplishments ● Blended principles of design thinking and lean startup methodology in building the MVP, conducted customer development based on personas, and used an iterative approach to product development ● Leveraged strong in-app analytics and data insights to improve conversion rates and optimize pricing strategy (resulted in 100% price increase) ● Blended analytical skills with keen market sense in using customer and market data in fueling new designs, maintaining product vision throughout life cycle ● Developed a multipronged content strategy that consistently improved traffic on the website. Some techniques included SEO, landing pages, guest postings, influencer outreach and testimonials ● Increased onboarding email open rates to 42% by using creative storytelling approach among many others ● Reduced customer churn from 9.5% to 3.5% in 5 months by incorporating customer feedback to improve onboarding and communication strategies ● Adopted creative customer outreach and marketing campaigns, did roadshows across 14 US cities, drove 6000 miles to meet with more than 250 customers to cultivate customer connect and strong branding

- Design, develop & modify .NET applications for real time data from different bio-reactors and instruments - Work heavily on VBA (MS Excel front-end), with MS SQL, and MS Access as backend - Connect OSI compliant systems (PLC’s/ bio-reactors) to OSI PI server - Integrate different systems/tools for scalability and effective management offering better visibility of data, for multiple locations (US - CA & MD, UK - Cambridge) and multiple business functions - Improve application usability by updating user interface and navigation; providing intuitive design to forms and tools - Interact with scientists (clients) on daily basis for user feedback - Responsible for documentation of new functionalities, updates and training guides - Key involvement in multiple six sigma yellow, green and black belt projects

- Designed, developed & modified ASP.NET Applications, .NET components, Web Services, and Enterprise Services components - Created and maintained SQL database schemas and scripts, including views, triggers and stored procedures - Generated all technical documentation, such as, design documents and specifications - Supported management of the project development team via lean tools - Followed-up on issues for quality assurance, risk management, and checked on progress with Project Manager and/or Sr. Developers

- Revised business rules in JAVA for auto insurance systems - Built use-cases for problems in existing systems for issuing bundled insurance policies - Updated old utilities of insurance instance tracking - Developed JUNIT tests for multiple stand alone and integrated systems

- Led supervision and budget management of different service areas, such as front desk, fitness center, or resource center - Offered training and development by using student development theory and wellness models and directing staff in their daily roles - Adjudicated policy infractions in conjunction with the judicial office - Assisted with on-call and 24 hour duty rotation for the area