Product Design Leader
Full Stack designer with experience building enterprise and consumer products, bridging between business, technology, and customers, to design the optimal user experience. In the last several years my main focus was developing B2B and B2C decentralized applications (dApps).
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Nov 2019 - Present
Principle Experience Designer
Leading product growth and connected strategy within the Ecosystem Connections design team. We work with the x-functional stakeholders across the ecosystem to help define ways in which customers discover all the services that are available to them, attache to the various services, and engage with what is offered to drive retention.
Jul 2019 - Present
Design Leadership Forum Member
The mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.
Jan 2018 - Nov 2019
Director of Design and User Experience
Built consumer and business digital wallets that allowed users to buy, sell, send and spend G-Coin. Responsible of defining the architecture, user experience and visual design of G-Coin products. Worked collaboratively with business, engineers and marketing stakeholders to achieve short and long term goals. Responsible Gold™ is redefining the future of Gold with the G-Coin, a digital token backed by vaulted, conflict-free, responsibly sourced gold. The G-Coin™ provides a digital certificate of ownership to physical gold; opening access to responsible gold as an investment, wealth transfer vehicle and payment mechanism.
Jan 2017 - Jan 2018
User Experience Design Lead Innovation Center Silicon Valley
Helped define the strategic direction and user experience of new solutions that utilize blockchain technologies in the enterprise space. Led the overall design and user experience of a decentralized application that helps people securely store and share their credentials for instant authentication. Together with a small team of engineers, data analysts and businesses developers, researched, built, tested,iterated and deployed the Truerec application to Open SAP MOOC students.
Jul 2013 - Dec 2016
Design & Co - Innovation Center | SAP Labs
UX / Strategic Design
Worked closely with customers to help simplify the user experience of work processes as well as develop future visions for co-innovation product roadmaps. Collaborated with C-level stakeholders from various industries including Oil&Gas, Logistics, Manufacturing, Education, Software and the Food industry through design thinking workshops, to help identify user needs and business opportunities in their space. Successfully helped with evangelizing user-centric methodologies within customer's organizations. Utilized user research and design thinking methodology to gain a deep understanding of pain points, user needs, and business requirements. Apply human factors principles, UI and visual design skills to develop and test better solutions.
Jan 2004 - Jun 2013
Owner and Managing Principal
Built a successful business model as one of the first ecommerce sites dedicated to modern children's furniture.
Jan 1999 - Dec 2004
Paza Design, Inc
Owner / Lead Designer
Founded this award winning design practice that introduced a line of modern, expandable and highly durable children's furniture designs. Was one of the first children's furniture design firms to present at the 2004 International Furniture Fair (ICFF) in New York. Generated substantial interest from buyers and the press.
Jan 1995 - Jan 1999
Tanaka Kapec Design Group, Inc.
Participated in projects that were created in a collaborative team environment include the Oral-B brand iconic wavy SATINFLOS floss container and the Cloth Steamer for Brookstone Company, Inc. Won a patent as part of a highly collaborative team effort to design the PolarClaw Ice Scraper for Prestone Products. This scrapper offered an innovative dual-layer scraping surface and a consumer-friendly ergonomic handle.