Piyush Sinha

Founder / MD at aamzng! | UX Consulting

How does this work?

I am a seasoned UX Research and Product Design professional with more than 10 years of experience. I have conducted user research in more than 14 countries across North America, Middle East and Asia. I enjoy interfacing with clients (Fortune 500 companies, YCombinator / TechStars start-ups and non-profits), internal executives and product teams to bring innovative ideas to life. I have helped companies across a variety of industries deliver excellent product experiences for their customers all while delivering big business impact. Verticals include: E-commerce, Medical devices, Travel, FinTech and Banking I have been a speaker at Bangkok Design Week and also organize UX meetups in Bangkok I am currently the Founder / Managing Director of a Human Centered Design agency. Clients include companies backed by the investors behind Facebook / Slack etc. I strongly believe that human centered design can improve lives, transform businesses, and make the world a better place

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User Experience (UX) Design Services Providers
Design Software
Work experience

May 2019 - Present


Founder / Managing Director

• Founded a human centered design agency providing UX Strategy, Research and Design services • Worked with companies across multiple countries (Thailand, Singapore and Indonesia) • Client companies include Thailand's 5th largest bank, companies backed by investors behind Facebook / Slack / Atlassian / Dropbox / Spotify


Aug 2019 - Apr 2020


User Experience Lead

• Grew UX Team from 1 person to 4 people in 6 months • Planned, executed and delivered a design system in collaboration with the engineering teams that enabled the company to merge product design and development efforts of 4 Xendit Group companies into 1 design system and code library in a span of 3 months. This led to significant cost savings and 50% decrease in time for shipping products across all 4 Xendit group companies

Feb 2015 - May 2019


User Experience Researcher

Led research on Agoda Homes from Oct 2018 – May 2019 Led research on Supply Products from Jan 2017 – Sep 2018 Led research on Consumer Products from Feb 2015 – Dec 2016 • Pioneered UX design at Agoda by training team members from VP level all the way down to PM on human centered design process in an agile product development lifecycle, making it the first stage of all web and mobile application development • Identified unknown frictions, root causes of hotel partner issues, and cost saving opportunities of US$ 5MM per year • Identified a new product opportunity for Agoda through in-depth discovery research, resulting in the creation of YCS mobile app • Increased conversion on consumer facing products by translating contextual insights into required UI developments

Jan 2014 - Feb 2015

EdgeOne Medical

User Experience Designer

• Led UX efforts on stealth MedTech project partnering with major organizations like iBio Institute • Defined product strategy by leveraging insights from user research


Nov 2013 - Feb 2015

Startup Institute

Instructor, Product Track

• Recognized consistently among the top rated instructors for Startup Institute Chicago

Jul 2012 - Dec 2013

SimpleRelevance (TechStars Chicago '13) [Acquired]

User Experience Designer

• Led UX Team of 3 and managed design contractors • Redesigned Dashboard from ground up applying insights generated from UX research resulting in 20% increase in customer engagement • Received recognition from Nissan Motors project team that we collaborated with for a special project, for delivering the product 2 weeks ahead of schedule • Designed CEO’s TechStars demo day pitch deck that helped raise Series A funding of US$ 1.5MM

Jul 2011 - Jun 2013

Stop & Stare


Jan 2012 - Jan 2013


Content Manager

Jan 2011 - Aug 2012

Jules F Knapp Entrepreneurship Center

Web Developer

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