I show companies how to use branded content to connect with their audiences & grow their businesses.
I'm a strategist and content creator with an affinity for branding and digital marketing. I run GOWRKGRLS™, a business development consultancy on a mission to help women entrepreneurs successfully market their offerings. When I'm not hunched over my laptop or phone-scrolling, you can catch me passing the time with yoga, good food, good wine, and True Crime.
Ask me about
Jun 2017 - Present
Chief Strategy Officer
Provide strategic planning services for businesswomen focusing on branding, marketing, and sales. Build GWG program curriculums. Design and execute brand marketing strategy. Engage GWG community members using data-driven content marketing focused on business development and wellbeing for women entrepreneurs. Build marketing partnerships with brands and organizations such as Skillshare, Mailchimp, Shopify, General Assembly, Atlanta Contemporary, Forté Foundation, Career Contessa, Dream Warriors Foundation, and more. Developed brand strategy & website.
Jan 2019 - Jul 2020
Developed brand voice and content marketing strategy. Managed email marketing and social media campaigns. Created educational content for brand partnerships with Shopify, Mailchimp, Brand Camp, The Southern C, and AmericasMart Atlanta. Managed the Shopify Meetup Atlanta and Mailchimp Meetup Atlanta events in-person and virtually. Developed advanced email marketing strategies for e-commerce merchants and lifestyle brands that included: Content strategy, email template design, and development of email list segmentation and automation strategies. Trained clients on how to analyze campaign metrics to drive content strategy and on mar-tech software functionality.
Jun 2018 - Sep 2018
Private Events Lead
Created this position. Collaborated with the HQ Private Events team to introduce a new revenue stream to WeWork's Atlanta market by way of event space rentals for non-members. Managed event space inquiries and worked with organizers to book private events at WeWork's Buckhead locations, Tower Place and Terminus. Worked with third-party vendors to connect event organizers to catering and labor services.
Jan 2016 - Sep 2018
Community Hospitality Lead
Built community by producing both social and business events and initiatives such as Mission Possible, WeHustle Wednesdays, and more. Generated newsletter content. Designed marketing collateral for building-specific and city-wide events. Built relationships with players in Atlanta's startup ecosystem such as the Women's Entrepreneurship Initiative for the City of Atlanta (WEI), ChooseATL, Hypepotamus, Startup Atlanta, ATLeaders, and more. Managed Meetups x WeWork pilot at WeWork Tower Place.
Oct 2013 - Jun 2017
Developed brand voice and look. Generated editorial content including breakout interviews with women founders such as Marie Forleo, StitchFix's Katrina Lake, Justina Blakeney, Ellevest's Sally Krawcheck, TheSkimm's Carly Zakin and Danielle Weisberg and more. Developed in-person and online programming and events. Managed social media. Designed marketing collateral. Built relationships with brands such as Career Contessa, Ellevest, General Assembly, Skillshare, WeWork and more.
Feb 2013 - Feb 2015
Copywriter + Buzz Marketeer
Wrote PR and marketing copy for lifestyle clients spanning from museums to wine bars, trendy grocers, and hair salons. Pitched client news to local media. Managed and grew client social media communities. Provided social media training. Executed client email marketing strategies. Regularly updated client updates. Designed marketing collateral and drag-and-drop email templates. Assisted in planning marketing events.
Dec 2009 - Feb 2013
Associate Editor (Freelance)
Wrote articles featuring local boutique and restaurant openings in Dallas and Washington DC. Edited feature stories contributed by writers in multiple JuliB markets.
Dec 2009 - Mar 2011
Favor The Kind
Planned in-store events. Drafted and distributed press releases for product and event launches. Managed social media platforms. Styled, photographed, and edited product shots. Wrote product descriptions for the GW website and managed the backend. Designed in-store signage and digital marketing materials.
Nov 2008 - May 2009
Wrote 250-word features about the Dallas food and shopping scene. Sourced content for Dallas Weekend Guides. Assisted City Editor by providing on-site support at DailyCandy activations and events.
2006 - 2009
University of North Texas
BA, News-Editorial Journalism
I'm a Mayborn School of Journalism graduate and wrote for the NT Daily newspaper as a student.