Pradeep Krishnakumar

Co-Founder & COO, Zouk | Ex. SAAS, VC, McK, DB | IIMA & IITM

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Browserstack Automate
Software Testing Tools
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Work experience
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Nov 2020 - Present

Zouk

Co-Founder & COO

Zouk is a D2C Bags, Wallets & Accessories brand. All products are 100% PeTA approved Vegan and Proudly Indian. We are seed funded by Titan Capital and the founders of Beardo and Mamaearth. Visit www.zouk.co.in to know more.

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Mar 2020 - Nov 2020

BrowserStack

Manager, Performance Marketing (Self Serve & Sales Touch)

- Head all Performance Marketing initiatives across Paid and Organic at BrowserStack - Drive signups for our Online Self Serve business - Generate leads and $ pipeline for our Direct Sales Touch business - Build new Content Partnerships

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Feb 2017 - Nov 2020

Zouk

Director (Board Member)

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Nov 2018 - Mar 2020

BrowserStack

Manager - Growth (Demand Generation - Self Serve)

- Setup and Manage the first Demand Generation team at BrowserStack - Caretaker for the SEO of our website - Lead Performance Marketing across all channels for the Self Serve business

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Jun 2018 - Oct 2018

BrowserStack

Manager - Business Operations

- Project managed implementation of Zuora by coordinating with cross-functional teams - Built out functional KPI dashboards for management reporting - Coordinated efforts between Product, Design and Marketing to drive GTMs - Created quarterly packs for the Board

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Dec 2016 - Jun 2018

Guild Capital

Investment Associate

Guild Capital invests in USA and India. Our approach was to partner with early stage companies and actively support business-building via recruiting, digital marketing, capital raising and data-science services. As a result, we led rounds, and focussed heavily on building quality teams and capabilities where we invested.

Dec 2016 - Jun 2018

Houndstooth Strategic Communications

Director - Strategy and Operations

Houndstooth SC is the strategic communications company under the Guild Capital umbrella. I founded the company and managed the overall strategy, hiring and daily operations of the company. Visit www.houndstoothsc.com to know more about us.

Jul 2015 - Nov 2016

Limo by rBus

Vice President - Strategic Initiatives

We set out to build a smarter urban transport network for this century, starting from Mumbai. As a core team & senior management member, I worked on the overall business strategy, setup their Operations & Marketing functions and helped streamline the B2B Sales functions.

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Apr 2014 - May 2014

McKinsey & Company

Summer Associate (PPO offered)

Provided strategies and helped in implementation of a Business Process Re-engineering project with a public sector bank. I was offered a Pre-Placement Offer (deferred) for my work.

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Jun 2010 - May 2013

Deutsche Bank

Senior Analyst, Financial Resources Management (Equity Financing)

Caretakers of the cash, collateral and balance sheet of the Equities division. Special emphasis on synergies across trading, sales and IT platforms to optimize balance sheet and improve overall profitability of the Prime Finance and Equities platform.

Aug 2009 - Feb 2010

Saarang 2010

Overall head (Core member) - Events

Led a team of over 120 coordinators and 400 volunteers to organize all competitions, lectures, workshops and demonstrations with a budget of Rs. 2 million. Pioneered the idea of campus cultural clubs and organized the culture-n-fashion show, a first for the campus.

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May 2009 - Jul 2009

BASF

Summer Intern

Developed a new product formulation of cementitious grouts with superior compressive strength and appropriate flow capabilities for usage in heavy machinery installation in harsh Indian weather conditions. Received a Pre-Placement Offer (PPO) for my work.

May 2008 - Jul 2008

Quetzal Online Private Limited

Summer Intern

Provided Marketing Consultancy for a Pan-India Contest for school kids in around 18 cities. Also worked on B2C sales of our products. It was an amazing experience and I met some of the most hardworking and dedicated people, who will always be my inspiration in the future.

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