Quay Morris

Director of Paid Media at Round Barn Labs

Austin, TX

1

Office Hours

How does this work?
About

I have 10 years of experience in digital and social marketing, specifically with paid media (strategy, media buying, execution, and tracking & reporting). My experience is primarily with small to midsized businesses and startups, from highly structured to intensively hands-on (wearing multiple hats!). I also have experience with reporting and analytics, landing page testing, A/B testing, and content creation & marketing. Certifications: Twitter Flight School, Google Analytics Individual Qualification, Segment Certified Platforms & software: Facebook Business Manager, Twitter Advertising & Analytics, Pinterest Advertising, YouTube Advertising, LinkedIn Advertising, Amazon Advertising, WordPress, Google Analytics, Google Ads, MailChimp, Moz, Microsoft Office Suite, Google Apps, Hootsuite, Sprout Social, Omniture, JIRA, Shopify, Crimson Hexagon

Ask me about
eCommerce
digital marketing
paid media
facebook advertising
social advertising
pinterest advertising
linkedin advertising
media buying
media planning
management
Pencil
b2c
AI
Work experience
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May 2021 - Present

Casa, Inc

Marketing Director

Jan 2013 - Present

Mile 26 Agency

Social Media Strategist

Paid & organic social marketing (freelance) for B2C small businesses. Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube

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Sep 2020 - Apr 2021

Round Barn Labs

Director of Paid Media

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May 2020 - Sep 2020

Giddy

Senior Media Buyer

* Managed $300k/month spend across paid social, display, and native * Managed organic social specialists team * Strategy, budget allocation & management, campaign structure & execution, tracking & reporting, content calendar, career mentorship

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Jun 2018 - Jan 2019

milk + honey spa

Manager, Customer Acquisition & Retention

Responsible for new customer acquisition & retention via digital channels for all properties Managed all online advertising (Bing, Google, Amazon, & social) from strategy & campaign conception to execution and tracking/reporting Decreased product company CPA approx. 22% & instrumental in positive customer acquisition over 3 month period

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Jul 2017 - Jan 2018

GSD&M

Social Media Strategist (contract)

Accounts: Food Lion, Amstel Developed the 2018 Social Strategy Playbook for Food Lion, a 60+ page document that tied social media initiatives to overall business goals. Focusing on Food Lion’s rebranding efforts, I developed guidelines for placement and execution, measurement plan to track campaign performance, and consistent measures of success.

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Jun 2016 - Jun 2017

Twyla Inc

Digital Marketing Manager

Social advertising, SEM, native advertising, sponsored content, display Managed the social media team (organic content) Managed all online advertising - strategy, plan development, and execution: AdWords, display, social advertising, native Lead development and execution of company’s first print catalogue

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Feb 2015 - Jun 2016

CreditCards.com

Social Media Strategist

Social Media Marketing: Managing, building, & promoting social media channels: responsible for full campaign life-cycle, strategy, content creation & promotion, growing fan base, and increasing engagement and CTRs to site User Engagement: responding to comments, encouraging site user participation, building the community PR/Media: Assisting Senior Industry Analyst with PR support Reporting/Analytics: Responsible for media mentions and social media tracking and reporting

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Jun 2014 - Dec 2014

Software Advice

Media Relations Specialist

Software AdviceTM helps buyers choose the right software. As a trusted resource, our website offers detailed reviews, comparisons and research to assist organizations in finding products that best fit their current and future needs. I work in the marketing department with our research team, creating online PR campaigns to promote our reports. We implement and stay up-to-date on effective SEO strategies, including link building, keyword research, co-citation/anchor text, social media promotion, etc. Our reports have been covered by big media publications such as Forbes, Inc Magazine, and Mashable, along with industry publications and blogs like FSR Magazine, VolunteerMatch, and FierceMarkets.

Oct 2011 - Jun 2014

Elevation Loft

Social Media Strategist

Elevation Loft is an interactive brand consulting firm specializing in assisting businesses and individuals in developing, maintaining and protecting their brand online. Utilizing a mix of web design, internet marketing (including social media and email marketing), photography and emerging new technologies (QR codes and augmented reality), we can create and execute branding campaigns that align the vision of the business or individual with their goals.

Sep 2012 - Aug 2013

Sampsonia Way / City of Asylum

Online Marketing Consultant (contract)

Sampsonia Way is a nonprofit online magazine sponsored by City of Asylum/Pittsburgh celebrating literary free expression and supporting persecuted writers worldwide. I managed the social media (Facebook, Twitter, Tumblr) and email marketing campaigns, event marketing, and SEO. My role is to grow readership and bring awareness to the City of Asylum/Pittsburgh and its Writers-In-Residence.

Education

2006 - 2010

University of Central Florida

B.S., Political Science

Major in Political Science: International Relations Minor in German Language & Culture

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