Rachelle Schuimer

Global Lead Virtual Stores (DTC) at Unilever

Amsterdam, NL

How does this work?

Here to make a difference - passionate about increasing good health and well-being across the globe. Curious, disruptive, always looking for ways to improve, advocate of personal impact and driving sustainable growth.

Ask me about
Work experience

Nov 2019 - Present


Global Lead Virtual Stores (DTC)

Global lead Virtual Stores DTC UnileverNOW | On-demand delivery - Global Strategy DTC Virtual Stores business - End-to-end implementation new business models - Driving physical distribution globally - Optimizing conversion - Digital consumer journey and perfect store - Growth hacking - Communications and PR


Nov 2018 - Nov 2019


Lead perfect store & consumer journey ICNOW

Leading perfect store & perfect consumer experience for UnileverNOW global | On-demand delivery


Feb 2017 - Oct 2018


Shopping & eCommerce insights Europe

- cascading shopping knowledge - full consumer journey understanding - optimizing online shopping experiences - perfect store online - business partnering DTC team and category ecom teams - built self assessment app to conduct in store category analysis


Oct 2016 - Jan 2017


Corporate Startup Accelerator

- 3 month incubator with multidisciplinary Unilever team on disruptive innovation - Startup mindset, skillset and toolset – LEAN startup methods: SCRUM, agile, business model canvas, consumer discovery & validation, MVP, experiment design, data driven marketing, growth hacking.


Mar 2014 - Sep 2016


Market Insight Europe

- Market and performance analysis for European Leadership team - Identifying pockets of growth, risk/opportunity sizing, trend analysis and consumer segmentation - Managing cross category/country projects, working with different research agencies/data sources - Coordinate European research budget


Sep 2012 - Feb 2014


Management Trainee

Unilever Future Leaders Programme. - Finance Business Partner Breakfast & Dressings Business Team Netherlands - Managing P&L, forecasting, actual analysis, ROI analysis, business cases

Talk to Rachelle

@ Copyright 2020 OfficeHours Technologies Co.