About
Organizational leader with experience in Data, Marketing, Strategy, Measurement, Project Management, and Business Operations.
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Work experience
- October 2022 – present
Striker Soccer Academy
Owner - August 2021 – present
OptimizeRx
EVP, Commercial OperationsOperations to support revenue, performance, teamwork, and client experience goals - includes oversight of business intelligence, sales support, performance management, project and portfolio management, program deployment and optimization, client reporting and impact analyses. - May 2016 – present
Advisory 9
OwnerHow does your business get found, engage with prospects, delight customers, and earn raving fans? Are those working? Is anything broken? Does anything not fit your ideal customer? • $1000 customer experience and marketing audit • Limit 2 per month • 100% money back guarantee – if you aren’t happy with the report and don’t see how it could earn you back at least the investment, we’ll provide a refund. • We do not provide ongoing products or services, but rather point you to what might work for your business. This keeps our insights as non-biased as possible! Advisory 9 audit will include Critical, Important, and Nice to Have improvements in the following key areas: 1 Customer and Prospect Experience: Marketing 2 Customer and Prospect Experience: Service/Product/Packaging 3 Prospect Experience: Lead nurturing 4 Prospect Experience: Sales 5 Customer Experience: Onboarding 6 Customer Experience: Customer Service 7 Customer Experience: Reputation Management 8 Customer Experience: Technology Experience 9 Customer Experience: Raving Fans * To take advantage of this offer, simply DM us with your best contact information and what you hope to accomplish with the audit. We’ll ask you just a few key questions then return the report within 7-14 days in most cases. - October 2019 – August 2021
OptimizeRx Corporation
SVP, Commercial OperationsLead Marketing & Communications, Operations, Pricing, BI, Data, and Analytics teams and focus areas to reach business growth goals. Marketing & Communications - manage all internal and external communications to support growth while remaining compliant as a public company. Develop processes and frameworks that drove a 500% growth of site visitors, a 6x growth of conversions, and ongoing record-breaking growth year-over-year. Data, Analytics, & BI - work with internal and external teams to develop measurement methodologies, data processes, and ongoing improvements to client programs. Develop key reporting capabilities to forecast revenue growth. Operations - develop processes and mechanics needed to support growth rate while ensuring program quality is improved. - June 2016 – June 2020
Lee Company
Digital Strategist - July 2018 – October 2019
OptimizeRx Corporation
VP, Marketing & Communications - June 2017 – June 2018
Osborn Barr
Group Director, Project ManagementWork with great teams across three offices - St. Louis, Kansas City, and Nashville (Paramore Digital) to streamline organizational processes, systems, workflows, and resource management. - October 2016 – May 2017
Pro 31 Coaching
COOManage day-to-day operations, special projects, and implementation of systems and tools to drive revenue for both a large network marketing operation as well as a new online teaching, training, and speaking organization. - April 2009 – February 2016
Alcott Whitney
President/Chief Innovation OfficerServed clients in Financial Services, Healthcare, Education, and Luxury Goods with direct marketing solutions and custom web application development. Services including direct mail, intelligent e-mail marketing, database management, integrated marketing campaign management, custom web and database application development. - August 2007 – February 2016
Good Work Studios
PartnerGood Work Studios provided consulting services to businesses in three major areas: • Process Engineering and Operations • Strategic Planning • Building a strong employee-focused culture GWS also provided custom reporting services and web services designed to deliver relevant and actionable information to users who need it. Tapping into your existing information resources including Advantage, we can design and deliver the reports or develop the intranet and dashboard your people need to do their jobs successfully. We consulted with marketing agencies on how to best use the Advantage Agency Management system to facilitate the right processes within their unique agency environment. This work involved an equal part of Advantage-specific programming and training along with agency process reengineering. - March 2008 – January 2011
Selma's Story
PresidentFounded non-profit based on a pretty incredible story. Non-profit was put in place to connect donors directly to stories sponsored by other non-profits, guaranteeing that 100% of the funds went to the cause and feedback and reporting on outcomes were available. - May 2007 – August 2007
Consulting (Advantage Software)
OwnerBased on experience of implementing Advantage as our agency management platform at Alcott Routon, helped clients understand vast options available, customize to their needs, and build reports and intranets/dashboards to help them run their business with little down time during transition. - February 1998 – May 2007
Alcott Routon
Director, Information Management & Business SystemsServed top companies in Financial Services and Early Childhood Education with sophisticated direct marketing solutions. Responsible for Project and Production, Account Service, Business Intelligence and Strategic Plan management. - December 2002 – April 2007
Advantage Software Company
Production/Traffic SIG for User Group BoardServed as point of contact for over 400 agencies using the Project and Production Management modules of the Advantage software system. Led training sessions both online and in-person at the annual User Group Conference. - January 1994 – January 1998
DataMarketing Network
Client Services ManagerLettershop facility serving local clients with a variety of data and mail solutions. - August 1990 – December 1992
US Army
SoldierWorked in a variety of military post office roles during enlistment.
Education
- 2016 – 2020
Lipscomb University
BPS Business Leadership (Customer Experience minor), Marketing