Co-President & Chief Product Officer at SALT
Art is science, and vice versa. Believing this has helped me develop strong analytic and quantitative abilities. I am perpetually balancing being creative, with being technical. My background in the arts and engineering has allowed me to hone my skills as a highly effective, pragmatic and creative problem solver. At SALT I am responsible for developing the strategic direction of the company, managing the product and marketing teams. I am responsible for gathering insight into business problems, obtaining user feedback, and turning ideas into products and features. Additionally, I work closely with the marketing and design teams to improve the user experience and communicate the value, benefits and differentiators for SALT. Prior to my role at SALT, I held product manager roles at Skookum and Search Scientists. I have been a Bitcoin believer since 2013 after being introduced to it by a Bali-based coffee roaster selling his beans for Bitcoin.
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Feb 2020 - Present
Co President & Chief Product Officer
Apr 2019 - Feb 2020
VP, Product and Marketing
Sep 2018 - Apr 2019
Head of Product
Oct 2017 - Sep 2018
Sep 2015 - Oct 2017
• Lead competitive analysis, user research, product feature definition, road mapping and development teams. • Manage expectations, timeline and budgets to release impactful products for clients.
Jul 2014 - Sep 2015
• Managed teams, clients and project timelines to release impactful products for clients. • Sticking to the highly effective software development process that Skookum has built, but being flexible when the project demands deviation. • Always looking for ways to improve client experience through passive feedback methods.
Jan 2014 - Jul 2014
• Worked closely with the product and development team to verify design and feature requirements had been properly implemented. • Thoroughly identify, assess and track defects.
Nov 2012 - Oct 2013
Marketing and Product Manager
• Employee number 1. • Developed strong analytic and quantitative abilities to creatively increase qualified web traffic to client websites. • Rapidly acquired in depth Google AdWords skills as a component of a holistic approach for increasing client’s return on investment. • Meticulously devised and implemented SEO, social media, and content development strategies to provide an individually tailored complete solution for each client. • Effectively leveraged copywriting and landing page conversion tactics to organically increase leads and sales for client websites. • Manipulated and tested code to customize Wordpress themes and ensure proper analytics & AdWords tracking. Acquired Skills: - Import, Export and Manipulation of Data to Extract Essential Metrics - Active Daily Adwords Account Management (Display, Search, Mobile & Remarketing) - Content Strategy Planning and Execution - Copywriting (Blog Posts, Item & Meta Descriptions and Sales Copy) - SEO Best Practices - Improved Design and Conversion Choices - Social Media Strategy and Management - Strong Familiarity with Wordpress and Plugins - Implementation of Google Analytics & Dynamic Re-Marketing Code