Rob Odell

Co-President & Chief Product Officer at SALT

Denver, CO

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About

Art is science, and vice versa. Believing this has helped me develop strong analytic and quantitative abilities. I am perpetually balancing being creative, with being technical. My background in the arts and engineering has allowed me to hone my skills as a highly effective, pragmatic and creative problem solver. At SALT I am responsible for developing the strategic direction of the company, managing the product and marketing teams. I am responsible for gathering insight into business problems, obtaining user feedback, and turning ideas into products and features. Additionally, I work closely with the marketing and design teams to improve the user experience and communicate the value, benefits and differentiators for SALT. Prior to my role at SALT, I held product manager roles at Skookum and Search Scientists. I have been a Bitcoin believer since 2013 after being introduced to it by a Bali-based coffee roaster selling his beans for Bitcoin.

Ask me about
Fireblocks
BitGo
Bitcoin
Cryptocurrency
Crypto Custody
Bitcoin Custody
Certified Bitcoin Professional
Software Development Processes
Lean Startup Principles
Product Strategy
Product Development
User Experience Design
Asset Backed Lending
Lending
Process management
Testing New Ideas
Work experience
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Feb 2020 - Present

SALT

Co President & Chief Product Officer

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Apr 2019 - Feb 2020

SALT

VP, Product and Marketing

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Sep 2018 - Apr 2019

SALT

Head of Product

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Oct 2017 - Sep 2018

SALT

Product Manager

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Sep 2015 - Oct 2017

Skookum

Product Strategist

• Lead competitive analysis, user research, product feature definition, road mapping and development teams. • Manage expectations, timeline and budgets to release impactful products for clients.

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Jul 2014 - Sep 2015

Skookum

Project Manager

• Managed teams, clients and project timelines to release impactful products for clients. • Sticking to the highly effective software development process that Skookum has built, but being flexible when the project demands deviation. • Always looking for ways to improve client experience through passive feedback methods.

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Jan 2014 - Jul 2014

Skookum

QA Analyst/Tester

• Worked closely with the product and development team to verify design and feature requirements had been properly implemented. • Thoroughly identify, assess and track defects.

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Nov 2012 - Oct 2013

Search Scientists

Marketing and Product Manager

• Employee number 1. • Developed strong analytic and quantitative abilities to creatively increase qualified web traffic to client websites. • Rapidly acquired in depth Google AdWords skills as a component of a holistic approach for increasing client’s return on investment. • Meticulously devised and implemented SEO, social media, and content development strategies to provide an individually tailored complete solution for each client. • Effectively leveraged copywriting and landing page conversion tactics to organically increase leads and sales for client websites. • Manipulated and tested code to customize Wordpress themes and ensure proper analytics & AdWords tracking. Acquired Skills: - Import, Export and Manipulation of Data to Extract Essential Metrics - Active Daily Adwords Account Management (Display, Search, Mobile & Remarketing) - Content Strategy Planning and Execution - Copywriting (Blog Posts, Item & Meta Descriptions and Sales Copy) - SEO Best Practices - Improved Design and Conversion Choices - Social Media Strategy and Management - Strong Familiarity with Wordpress and Plugins - Implementation of Google Analytics & Dynamic Re-Marketing Code

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