I am a charismatic leader with a proven ability to effectively manage on-site and off-site teams for both creative and strategic projects. I am known for being outgoing, independent, and quick to adapt to ever-changing circumstances. Experienced at marrying compelling storytelling techniques with audience development analytics to create strategic content campaigns.
Nov 2020 - Present
Vice President, North America
Feb 2020 - Nov 2020
Vice President, Director of Integrated Marketing
As the Director of Integrated Marketing, I oversee a team that manages the strategic development and deployment of Sotheby’s marketing capabilities and serves as the primary liaison between the salesforce and the broader marketing division. I partner with business leads to develop and articulate strategic marketing goals for divisions, departments, sales, and special projects. Achieving these goals requires close collaboration with the Content & Creative, Customer Retention, Events & Partnerships, and Marketing Operations teams. This team also plays a pivotal role in creating clear and compelling descriptions of our strategies, tactics and results in order to retain clients and attract new business.
May 2019 - Feb 2020
Associate Vice President, Deputy Director of Video Production
In this role I managed all stages of the lifecycle of a video - including creative development, production, post-production and distribution, in order to support robust content marketing campaigns that showcased and supported the unique objects with which Sotheby's is entrusted. Given the size of our small team, this role combined elements of production, creative direction, business management and post-production across various styles of video content. During my tenure, I produced documentary-style interviews, CGI, animation, and live-streamed events. As a team, we produced over 375+ videos annually, with the Americas contributing about half of that production. Globally, our team has achieved a two-fold increase in viewership year over year for both 2018-2018 and 2018-2019. So far, we have generated over 25 million views in H1 2019. During the past five years, Sotheby’s has scaled its video production and has been recognized by numerous international awards: ' Treasures from Chatsworth' – Webby Awards, Best Branded Series (Winner) – Cannes Corporate Dolphin (Winner) – Lovie Award (Winner) 'A Journey Through Bellotto and Canaletto's Venice' – Lovie Award (Winner) 'Surrealist VR' – Digiday Awards, ‘Best Use of Video' (Nomination) – Webby Awards, Best Use of VR (Nomination) 'CGI Journey Through Turner's Ehrenbreitstein' – Webby Awards, Best Animation (Nomination)
Feb 2018 - May 2019
Associate Vice President, Video Producer
As the Video Producer, I brought to life the unique stories that Sotheby’s is entrusted to tell. Through the creation of branded content and brand-relevant series programming, I amplified the strategic messaging surrounding different elements of our diverse business. The fast-paced auction calendar required the continuous development of engaging video content in order to drive audience attention to our extraordinary exhibitions, live events, and auctions. Responsibilities Include: - Concept development for one-off and series productions - Project management and execution of on-site and off-site shoots - Direction and management of post-production - Securing and development of internal and external talent - Development of consistent distribution channels - Budget development and maintenance Sotheby's is the preeminent auction house of luxury goods from fine art to jewels and automobiles. Additionally, we are a multi-tiered art business offering bespoke services to our clients including private sales, appraisals, structured art finance.
Mar 2017 - Feb 2018
Associate Video Producer
Nov 2016 - Feb 2017
Associate Marketing Manager
Aug 2014 - Nov 2016
As the marketing coordinator for Contemporary Art and other Fine Arts categories, I designed strategic messaging and creative content to bring to life the stories of the masterpieces Sotheby's represents. The diverse range of products and clients that we represented required a continuously changing mix of live events, experiential marketing, and media production. Responsibilities Include: - Production of event-specific collateral, both physical and digital - Development and management of exhibition specific media campaigns - Production schedule creation and management - Project management and execution of immersive exhibition elements - Internal and external client presentations and strategy for integrated marketing solutions - Budget development and maintenance Sotheby's is the preeminent auction house of luxury goods from fine art to jewels and automobiles. Additionally, we are a multi-tiered art business offering bespoke services to our clients including private sales, appraisals, structured art finance.
2010 - 2014
B.A., Politics, Philosophy and Economics