Rodolfo Yiu

Digital Marketing Strategy | Demand Generation | Marketing & Growth Operations | Entrepreneur | MBA

San Francisco, CA

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Google Analytics
Account-Based Analytics Software
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Account-Based Execution Software
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Landing Page Builders
Other Conversion Rate Optimization Software
Content Analytics Software
Heat Maps Software
Work experience

2018 - Present

Okta, Inc.

Senior Manager, Digital Marketing, Acquisition

Managing a team to drive pipeline for the business globally. - Pipeline/Growth Program Management: Hire to build and maintain PLG, sales-partnership, and technology programs to drive an array of GTM motions from digital marketing. - Stakeholder Management: Work cross-functionally to analyze full-funnel metrics and share with stakeholders to inform decisions that balance quality and volume of qualified leads for optimal results.


2018 - 2019

Spruce Health

Growth Advisor


2016 - 2018


Sr Marketing Manager, Marketing Ops & Demand Generation

First demand gen and marketing ops hire to develop the enterprise GTM motions with Sales. Built paid advertising, organic growth, outbound and lifecycle email marketing programs from scratch to fuel product-led growth and top-down selling motions. Implemented foundational technologies and processes, including Salesforce and Marketo. Tech Stack: Marketo, Salesforce, Clearbit, Intercom, Adwords, Linkedin, SQL & DOMO, Google Analytics


2017 - 2017


Growth Advisor


2015 - 2016

Sensor Tower

Growth Marketing Manager

First dedicated marketing recruit (MBA Intern). Led multiple initiatives focusing on content marketing and PR.

2013 - 2015

Bubble Soccer Hong Kong


Introduced new concept sport to Hong Kong market. Owner/operator of the entire business, achieving US$500k annualized revenue within a year. Led all operations, sales and marketing efforts, managed 20+ employees.

2010 - 2014


Marketing Manager

Owned new product development and product lifecycle activities for Philips AVENT (toddler feeding portfolio) with USD50M+ revenue. Acted as business expert in cross-geographical and cross-functionals teams to formulate product positioning, value proposition and go-to-market strategies, and liaison to global country sales teams. Reported to Director of Marketing.


Web Development Bootcamp

HTML/CSS, Javascript, node.js, express.js, API, SQL, MongoDB


Growth Series

Hult International Business School

Master of Business Administration (MBA), Marketing

The Hong Kong Polytechnic University

Industrial and Systems Engineering & International Business

Queen Mary, U. of London

Professional English Programme from Scholarship

Copenhagen University College of Engineering

International Exchange Programme from Scholarship, Global Business

St. Paul's College, Hong Kong

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