Rodolfo Yiu

Digital Marketing Strategy | Demand Generation | Marketing & Growth Operations | Entrepreneur | MBA

San Francisco, CA

How does this work?
Ask me about
Intellimize
Google Analytics
Account-Based Analytics Software
A/B Testing Software
Account-Based Execution Software
Account-Based Orchestration Platforms Software
Landing Page Builders
Other Conversion Rate Optimization Software
Content Analytics Software
Heat Maps Software
VWO
Work experience
logo

2018 - Present

Okta, Inc.

Senior Manager, Digital Marketing, Acquisition

Managing a team to drive pipeline for the business globally. - Pipeline/Growth Program Management: Hire to build and maintain PLG, sales-partnership, and technology programs to drive an array of GTM motions from digital marketing. - Stakeholder Management: Work cross-functionally to analyze full-funnel metrics and share with stakeholders to inform decisions that balance quality and volume of qualified leads for optimal results.

logo

2018 - 2019

Spruce Health

Growth Advisor

logo

2016 - 2018

Fictiv

Sr Marketing Manager, Marketing Ops & Demand Generation

First demand gen and marketing ops hire to develop the enterprise GTM motions with Sales. Built paid advertising, organic growth, outbound and lifecycle email marketing programs from scratch to fuel product-led growth and top-down selling motions. Implemented foundational technologies and processes, including Salesforce and Marketo. Tech Stack: Marketo, Salesforce, Clearbit, Intercom, Adwords, Linkedin, SQL & DOMO, Google Analytics

logo

2017 - 2017

ClickMinded

Growth Advisor

logo

2015 - 2016

Sensor Tower

Growth Marketing Manager

First dedicated marketing recruit (MBA Intern). Led multiple initiatives focusing on content marketing and PR.

2013 - 2015

Bubble Soccer Hong Kong

Founder

Introduced new concept sport to Hong Kong market. Owner/operator of the entire business, achieving US$500k annualized revenue within a year. Led all operations, sales and marketing efforts, managed 20+ employees.

2010 - 2014

Philips

Marketing Manager

Owned new product development and product lifecycle activities for Philips AVENT (toddler feeding portfolio) with USD50M+ revenue. Acted as business expert in cross-geographical and cross-functionals teams to formulate product positioning, value proposition and go-to-market strategies, and liaison to global country sales teams. Reported to Director of Marketing.

Education

Web Development Bootcamp

HTML/CSS, Javascript, node.js, express.js, API, SQL, MongoDB

Reforge

Growth Series

Hult International Business School

Master of Business Administration (MBA), Marketing

The Hong Kong Polytechnic University

Industrial and Systems Engineering & International Business

Queen Mary, U. of London

Professional English Programme from Scholarship

Copenhagen University College of Engineering

International Exchange Programme from Scholarship, Global Business

St. Paul's College, Hong Kong

Talk to Rodolfo

@ Copyright 2020 OfficeHours Technologies Co.