Growth | Monetisation | BD | Strategy | P&L Management

Rohit Gattani

7+ year experienced & result oriented business professional with the ability to set up new business units, formulate growth and marketing plans, develop high value alliances, conduct recurrent sales, transform relationships & lead teams in multiple domains. Possesses diverse experience of working with start-ups, consulting, development and government sector. Brings in a unique combination of strategy, growth, business development, P&L, digital and performance marketing, product management and full product ownership. Has demonstrated the capability of launching businesses from scratch & scaling them swiftly and profitably in limited time.

Formulating growth strategy/ campaigns/ alliances to drive consumer transactions and market acquisitions to increase Paytm Payments (Wallet, PG & UPI) presence and share across online merchants.  Complementing BD/ Sales team with data insights for Sales Enablement. Also leading conversations with top partners for up-sell/cross-sell of portfolio products. Heading analytics front for Online Payments' team. 

Spear-heading all aspects of business - Growth, Business Development, Product Roadmap culminating to complete P&L responsibility of business. Initiated various projects for revenue maximisation/ monetisation and cost optimisation to significantly improve margins of the business.

Worked closely with technical and product teams to define the product & growth roadmap for B2B business (Payment Gateway) to become the leading player in its sector with GMV over billions of dollars.

Growth Head - Online Merchant Payments

Drove Go-to-market and growth strategy for WordPress.com for India by conducting Primary and Secondary Research and identification of potential growth areas for adoption & partnerships. 

Advised and executed product and pricing changes, which has resulted in increase of conversion by 40%+ . Optimised ad spends on Google and Facebook for India and identified potential areas of distribution.

Consultant - India GTM

Part of Core Team. Cube26 got acquired by Paytm.

Lead a cross-functional team of 12 across BD, analytics, marketing & product. Helped raise funds from Tiger Global & Flipkart and managed investor relations.

Owned P&L for a third party appstore (ad tech) serving 10+ mn users and attained profitability with multiple fold growth in revenue. Managed relationship with 10+ OEMs and 80+ apps for CPI, CPE, CPS & preloading deals. Lead analytics and marketing functions to increase CTR of app campaigns. Knowledge of product development and handled product release.

Wide experience in mobile monetization and user acquisition and retention space and consulted internal teams and external companies for app monetization and growth strategies. 

Handled multiple projects spread across functions - product marketing, product development for monetisation products, market research, ASO, SEO and digital strategy, setting up of internal business processes, user profiling (data science), etc.

Core Team | Head - Business Development, Monetization & Strategic Initiatives

Managed a team of 15 medical representatives spread over 5 cities to sensitize private sector physicians of WHO endorsed diagnostics for TB. Designed and implemented notification process for epidemiological study of TB prevalance to cover 15% of annual cases in India. CTD, Govt. Of India deems model to be useful for capacity building of staff.

Engaged with private sector labs/hospitals to accelerate uptake of quality TB diagnostics in their test portfolio and offer the same at subsidized price to consumers. More than 100+ labs signed up for IPAQT initiative.

Identified opportunities and lead new initiatives as the CHAI TB program expanded. Instrumental in developing roadmap for an urban TB control program for an Indian metropolitan city in partnership with Harvard Medical School, AA&D, Govt. of India, WHO, research institutes, multilateral funding agencies, NGOs, etc.

Engaged with stakeholders and the National Tuberculosis Programme (NTP) to examine areas of synergy and collaboration and ensure that the initiative works in alignment with NTP priorities and guidance.

Analyst, TB

Devised Investment Strategy based on industry dynamics, valuation & fundamentals to Identify top stocks & sectors. Achieved significantly better returns by backtesting with Excel based tools on 3600+ US & IN stocks over 10 years.

Intern

Reviewed key financial and business processes for 15+ clients including leading players in airline, telecom operator, FMCG, BPO and Finance. 

Optimised  flow of Customer Approval Forms (CAFs) for Eastern Circle and Western Circle Prepaid operations and Pan India Postpaid operations for a leading telecom operator, to save activation time by one-third.

Designed MNP Testing Framework, analysed transition data & made system compliant as per TRAI within given timeframe for a leading telecom operator in India.

Singlehandedly led international project for SOX assurance in Central America for a leading business process management company. 

Constantly rated as top performer and awarded excellence for service delivery commitments.