Shawn Roos

Building design products for creators everywhere

Cape Town, ZA

How does this work?

I’m an all-rounder product person, with a depth of experience in taking commercial and consumer digital products from concept to market. I have an aptitude for strategic, user-centric design and creating I'm an advocate of Lean Product principles, and believe the best way to build meaningful, useful products is to release working software early and often.

Ask me about
Product Management
design software
product development
Work experience

Jun 2021 - Present


Senior Product Manager, Mobile

At I'm working with a growing team of people to create a mobile presentation product that you'll not only use daily – but love using. Tall order? Absolutely, but I'm up for it.


Jun 2020 - May 2021


Senior Product Manager

At Canva I led several product teams focussed on developing new marketing products for our Pro customers, most notably Content Planner and Marketing Analytics.


Mar 2019 - May 2020


Director of Product Management

Over is a mobile design application, used by millions to create breakthrough visual communication from your phone and (soon) the Web.


Jan 2019 - Mar 2019


Senior Product Manager

Jun 2018 - Dec 2018


Head Of Product

• Developing and executing Indie's digital product strategy • Designing new product propositions with Indie's Actuarial & Marketing teams • Overseeing multi-disciplinary product teams including, designers, engineers & product managers • Designing cross-functional work processes with a bias towards building and action • Getting stuck in and designing, writing, researching and getting the next build done

Jun 2017 - Dec 2018


Head of Product Design

I'm leading product design at IndieFin. A design led company, on a mission to make financial services easier to understand, more readily accessible and more rewarding for everyone. By combining deep industry expertise, with technology, simplicity and transparency, we’re creating products and experiences that have never existed in the industry before.


May 2016 - May 2017


Product Lead

At Over we are in a mission to make it easier for anyone to design and express their creativity with their mobile phones. I work with a team of world class developers and designers trying to make that not only possible, but easy — and rewarding.

Nov 2014 - May 2016

Next Digital Innovation

Co Founder

– Product Strategy & Design – User Experience – Product Design

Jul 2013 - Nov 2014

Joe Publicⁿ

Digital Director

I was Digital Director of Joe Public n, in Cape Town South Africa, where I lead a team of developers, interface designers and technology strategists on a mission to build technology that grows brands, and businesses. Growth Through Technology: Joe Public n was a different kind of digital agency. It's was intended to be a company where marketers, strategists, product developers, technologists, designers and web engineers could work together to solve brand and business problems with technology. Recent & Current Projects: Rawson // Building a new, personalised web experience for Rawson Property Group and API to power future group Applications. Starsat // Building a satellite television content management system, customer account management and web experience for Starsat & StarTimes (launching April 2014) Primedia Talk Radio // Designing a COPE (Create Once Publish Everywhere) content API, building an extensible content editor and website

May 2010 - Jun 2013


Head of Social Digital, Digital Strategy & Creative Director

Co founded Knnktr, a Digital Relationship Agency in 2011. I function in multiple roles. Understanding design, development, creative process and strategy – and how they relate to each other – means that on any given day i function in several roles. Current and recent clients include: - Rawson Property Group - Brutal Fruit - Redd's - Peroni - Grolsch - Primedia Radio (Kfm & Jighveld) - Virgin Active SA - La Senza

Oct 2008 - May 2010



Worked as a Copywriter on ATL and BTL projects for Johnson & Johnson, Shell South Africa, Smirnoff, J&B and others.

Mar 2008 - Nov 2008

Grey Group

Creative Head

Lead a small creative department for Grey's short lived Cape Town Office. Oversaw all BTL work for several Diageo Brands including Heineken, Amstel, Captain Morgan Black Label, Captain Morgan Spiced Gold & Tanqueray Gin.


2002 - 2003

Red & Yellow Creative School of Business

Diploma, Copywriting

Talk to Shawn

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