Hands-on Creator, Communicator, Connector of Dots, Left-Brain/Right-Brain Hybrid  | Product Development & Design | Digital Transformation | Creative Strategy | Organizational Innovation |

Ross Sheingold

Prior to the Covid-19 pandemic, we were engaging strategic partners for seed funding. Read more at https://liminal.world

Liminal is the neighborhood fitness center for mental and social well-being. These modular venues will feature an immersive collection of reflective spaces that invite visitors to reflect and reconnect.

Founder

Worked with members of the executive leadership team on integrating MOCEAN’s various services when executing multidisciplinary creative work. 

- Oversaw implementation of a knowledge management system and employee portal, powered by Microsoft Sharepoint.

- Identified, analyzed and communicated MOCEAN's social and digital media capabilities to executive leadership team. 

- Mapped and optimized company organizational chart and direct report structure

- Clarified MOCEAN’s client-facing agency capability messaging, aligning it with  the current teams’ creative output.

Executive in Residence, Product Development & Innovation

Key projects: 
- Oversaw in-house development and deployment of a proprietary digital influencer management web app with API connections to all social media networks. 
- Research and deployment of knowledge management solution (Guru)

Role Description: 
Discover, incubate and accelerate innovation that addresses short, mid and long-term agency business objectives in the following areas: 
 
- Products
- Services 
- Processes
- Business models

tl;dr: It was my job to ensure that Laundry Service stayed years ahead of the curve.

Chief Innovation Officer

As one of the earliest executive team members, I helped to build the Laundry Service brand and the brands of clients such as Nike Running, Jordan, Beats By Dre and Amazon through insight-driven strategic initiatives and integrated brand planning. Working closely with agency executives I help to lead new business development and agency expansion on the west coast.

Chief Strategy Officer

As VP of strategy and one of the earliest hires at Laundry Service, I facilitated the path for others to define and design sustainable ideas, quality engagement initiatives and memorable experiences across digital and social channels.

Vice President, Strategy

Developed and implemented integrated social media strategies across social media channels. Managed a team of community managers.

Director, Branded Channels

Main “home-office” contact for PR Managers in over 40 International markets with a focus on planning and implementation of blog and social media outreach. Also developed digital assets to be deployed internationally.

Digital Production Manager

Served as “home-base” research support for production crews traveling around the country. Monitored live sports events and updated real-time statistics to be televised nationally as on-air graphics. Supported on-air talent with statistics, notes and observations.

Sports Researcher

Acted as liaison between sales teams at Petry offices around the country and the television stations they represented.  Maximized sales opportunities by tracking television ratings on client stations.