Ask me about
Work experience
- July 2019 – July 2020
Liminal
FounderPrior to the Covid-19 pandemic, we were engaging strategic partners for seed funding. Read more at https://liminal.world Liminal is the neighborhood fitness center for mental and social well-being. These modular venues will feature an immersive collection of reflective spaces that invite visitors to reflect and reconnect. - December 2018 – June 2019
MOCEAN
Executive in Residence, Product Development & InnovationWorked with members of the executive leadership team on integrating MOCEAN’s various services when executing multidisciplinary creative work. - Oversaw implementation of a knowledge management system and employee portal, powered by Microsoft Sharepoint. - Identified, analyzed and communicated MOCEAN's social and digital media capabilities to executive leadership team. - Mapped and optimized company organizational chart and direct report structure - Clarified MOCEAN’s client-facing agency capability messaging, aligning it with the current teams’ creative output. - December 2015 – July 2018
Laundry Service
Chief Innovation OfficerKey projects: - Oversaw in-house development and deployment of a proprietary digital influencer management web app with API connections to all social media networks. - Research and deployment of knowledge management solution (Guru) Role Description: Discover, incubate and accelerate innovation that addresses short, mid and long-term agency business objectives in the following areas: - Products - Services - Processes - Business models tl;dr: It was my job to ensure that Laundry Service stayed years ahead of the curve. - June 2013 – December 2015
Laundry Service
Chief Strategy OfficerAs one of the earliest executive team members, I helped to build the Laundry Service brand and the brands of clients such as Nike Running, Jordan, Beats By Dre and Amazon through insight-driven strategic initiatives and integrated brand planning. Working closely with agency executives I help to lead new business development and agency expansion on the west coast. - August 2012 – June 2013
Laundry Service
Vice President, StrategyAs VP of strategy and one of the earliest hires at Laundry Service, I facilitated the path for others to define and design sustainable ideas, quality engagement initiatives and memorable experiences across digital and social channels. - July 2011 – August 2012
Big Fuel
Director, Branded ChannelsDeveloped and implemented integrated social media strategies across social media channels. Managed a team of community managers. - June 2007 – May 2011
Clinique
Digital Production ManagerMain “home-office” contact for PR Managers in over 40 International markets with a focus on planning and implementation of blog and social media outreach. Also developed digital assets to be deployed internationally. - August 2006 – June 2007
CBS Sports
Sports ResearcherServed as “home-base” research support for production crews traveling around the country. Monitored live sports events and updated real-time statistics to be televised nationally as on-air graphics. Supported on-air talent with statistics, notes and observations. - September 2004 – August 2006
Petry Media Corporation
Research AnalystActed as liaison between sales teams at Petry offices around the country and the television stations they represented. Maximized sales opportunities by tracking television ratings on client stations.