R
Ruqiya Irum

Founder - Zyephr. Complete Healthcare app Ex-cofounder, Vyapar.

Mumbai, IN

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About

Irum co-founded Vyapar, A FinTech application, specializing in BookKeeping, Accounting, Invoicing & Stock Management. Making life easier for the regular Indian Businessman. She primarily leads the Growth & Marketing of the product. Vyapar has recently seen a massive surge in it's acquisition and retention of SME businessmen post their Series A funding. Irum has experience working with multiple fashion Tech startups such asSpoyl, Wooplr, Myntra & Townista, working primarily on their User Acquisition and Strategy. She has worked across 3 countries UK, Saudi Arabia & India, helping her gain unique perspective on Customer behavior & User Engagement and Retention. She has attained skills for Growth & Strategy, after having worked as a freelance Marketing Consultant for many early stage start-ups and help them garner significant and tangible business value by working on their Digital Marketing, Offline Marketing, Content Marketing strategy, Business Development, Brand Alliances, Data Analysis & Market Research, Cross-Promotional campaigns and overall Growth & Retention Strategy.

Work experience
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Oct 2016 - Dec 2019

Vyapar app

Co-Founder, CMO

Vyapar is the common man's Accounting application. Meant to make the tasks of Accounting, BookKeeping, Invoicing and Stock Management a piece of cake, even if you have no previous accounting knowledge !

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Nov 2015 - Jul 2016

Spoyl

Chief Marketing Officer

Lead and direct strategy for the Growth & Marketing team at Spoyl.in. Spoyl is a social Fashion re-commerce platform. Key Responsibilities Include : 1) User Acquisition, Engagement & Retention. 2) Brand building & Marketing 3) Strategic Brand Alliances 4) Offline & Online marketing strategy and execution. 5) Build & grow a strong and capable team of Business Developers, Marketing associates, Stylists, Digital Marketers, Writers and Interns.

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Aug 2015 - Nov 2015

Myntra

Community Manager | User Acquisition | BD

Worked on acquiring and retaining users on the Myntra social platform . Helped Launch Myntra's new product 'The Style Forum' on the app. Took charge of Internal & External content seeding pre & post Launch of 'Style Forum' and worked on marketing the platform. assisted in AMA's and Product launch marketing. Worked closely with the technical team in understanding user asks and obliterating product faults to create a seamless platform.

Jan 2014 - Jul 2015

Liqaish - Desserts of Love

Co Founder

I co-run a homemade Cupcakes & Pure chocolates business. I manage the Marketing, Business Development and corporate relations for the home brand. I am also actively involved in market research and product improvement.

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Feb 2015 - May 2015

Townista

Marketing Consultant

My responsibilities include Ideation and execution for user acquisition Campaigns. This Includes Community building, PR, Community Management follow up and follow through for various campaigns both Online and Offline. It being a start-up, I also help with Business Development. My skill set used is : 1) Marketing 2) Networking at various levels ( colleges to Industry Influencers ) 3) Social Media Marketing 4) Market Research 5) Project Ideation 6) Community Management 7) Business Development

Oct 2014 - Jan 2015

898 Steaks & Grills

PR & Marketing Head

Marketing Head My responsibilities Include 1) Social media Management, 2)Content writing, 3)Planning and execution of events at the venue, 4)PR, 5) Official Photographer, & 6)Service & Product quality Management

Jul 2013 - May 2014

Wooplr

Associate Business Development, PR and Events Manager

Worked on Business Development, directly handling business with clients from project conceptualizing to execution ,follow-ups , client feedback and product improvement.

Mar 2012 - Oct 2012

UK Ministry of Defence

Administrative Department

Was employed at the UK MOD SANGCOM based in Riyadh, Saudi Arabia, where I worked as a passes officer and was responsible for the entire database management for the non-Engineering sectors of the company. Trained on the management of ATHENA - database management software for SANGCOM.

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2007 - 2010

Freelancer

Event Host, Public Speaking

As a Student, I worked with various companies as a freelance Events host, wherein I dealt with public speaking and running the event for the brand. During this, I worked with prestegious companies like ICICI Bank, Manipal Health, HSBC Banks & ARK Events.

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