Digital Experience Leader

Ryan Greene

I have a genuine passion for creating an unparalleled user experience for innovative mobile, Web, IoT, and other multi-channel products. 

My team designs have consistently been recognized for their exceptional quality and the key role they play in consumer engagement and conversion in the commercial and eCommerce space, with growth results measured in the millions. 

As a team leader with a true servant leader mentality, I mentor and direct cross-functional groups of UX designers, Visual designers, and Web, iOS, Android, and QA engineers to deliver engaging, human centric solutions for IoT, Mobile & Web products. I bring a leadership style that inspires my team, builds rapport with stakeholders and delivers amazing products.

I strive to lead both my team and broader teams and customers to create solutions that connect at a humanistic level, meeting individuals at whatever point of their journey they are in, and providing the unique experience that creates connection and value at that moment in time, for that person. Guiding teams to imagine not just what their experience is today, or what it could be in the future, but more importantly what it should be at each point in a journey.

Leveraging user testing, research, analytics, usability testing, customer validation and a host of other techniques, my team members work with clients to ensure the solution provided is not just beautiful on the outside, but a true performing solution on the inside. Using both qualitative and quantitative techniques and data points to remove subjective reasoning and drive towards true measurable results and consensus. 

I consistently deliver winning presentations that capture new business and drive multimillion-dollar revenue growth. My engagement proposals are based on careful consideration of all aesthetic and technical requirements, which is crucial to establishing trust with potential clients and stakeholders to gain buy-in for innovative, disruptive ideas.

•	In this role, I work strategically with executive leaders holding VP level accountability to build the global design studio practice and take digital customer experience to new heights.
•	Direct cross-functional coordination of talent, operations, sales, delivery, marketing, and client relationship teams within the practice.
•	Employ prolific brand awareness and leverage data/business intelligence to disrupt the marketplace with the most forward-thinking solutions. 
•	Deep expertise in both online and in-store omni-channel retail business for multiple Fortune 500 retailers across banking, fintech, retail, e-commerce, digital marketing.
•	Employ prolific brand awareness and leverage data/business intelligence to disrupt the marketplace with the most forward-thinking solutions.
•	Review qualitative and quantitative data from analysts utilizing Key Performance Indicators (KPIs), Objectives & Key Results (OKRs) for tactical go-to-marketing offerings.
•	Partner with cross-functional practices leaders to execute technical implementations and ensure a seamless customer journey from initial website impression(s) through payment acceptance.
•	Deep expertise in personalization & segmentation of retail experiences for top, middle, bottom of the sales funnels both online and in-store.
•	Meticulously manage and provide key oversight for budgeting and P&L, consistently ensuring alignment with practice objectives.
•	Institute strategic operating and hiring/staffing models developing regional Centers of Excellence (COEs) to scale client delivery.
•	Experience building, leading, and creating lean agile teams in heavy matrix, helix, and hybrid enterprise-level management organizations while executing the delivery of critical initiatives across sales channels and verticals, driving over $1B+ in revenue.


Head of Experience Design (UX) & Strategy, Managing Director - Global Practice Leader	

•	Engaged in transforming global design practice and developing state-of-the-art operating models from the ground up to drive digital brand experiences across web and SaaS platforms. Drove 100% team growth in less than one year, minimized costs by 25%, improved capacity by 137%, and reduced quarterly expenditures by>30%. 
•	Served as ambassador for induction of Global Center of Excellence (GCE) aimed at systematizing development, design, and key initiatives. This garnered millions of dollars in cost savings for design resourcing/vendor support.
•	Pivotal in multi-year design, planning, and execution of design system intended to drive impact for innovative digital experiences. 
•	Achieved 25% annual growth by systematically implementing strategic processes and delivery mechanisms to expedite execution and instituting standard benchmarks and KPIs to measure success.
•	Devised strategic 3-5 year plans for practice, which were achieved in less than two years.
•	Assumed responsibility for a geographically dispersed team of ~6 staff. Within six months, hired and developed a team of 20+ personnel and tripled the budget. Grew team to ~60 members (vendors/contracts) with an additional increased budget due to the rapid and stable impact. 
•	Crafted and delivered compelling executive presentations and successfully gained buy-in on accelerated plan to deliver continuous growth.
•	Consistently empowered teams to deliver cutting-edge solutions that enhance user experiences and cultivate a consistent brand across all digital platforms, prototypes, and proof of concepts (POCs) with continuous improvement leveraging weekly design review and quant/qual techniques.


Global Head of User Experience - Experience Design Practice

I led multiple concurrent project engagements to deliver UCD-focused digital products for iOS, Android, browser, and other platforms using responsive Web design (RWD) approaches for optimal user experience. As an engagement manager and studio lead, I was committed to leveraging the servant leadership philosophy, along with proven best practices, to empower, support, and direct high-performing, cross-functional teams of onshore and offshore resources. I worked to deliver superior results in an Agile environment. Additionally, I engaged easily with C-level executives, delivered presentations, hosted workshops, and directed project management initiatives.

Notable accomplishments:

♦ Partnered with one of the world’s largest financial institutions to create UCD tool enabling customers to perform advanced data analytics; decreased report generation time from weeks to only 15 minutes, saved credit card companies thousands of dollars, and saved FI provider ~$500K annually. Was later converted to a monetized tiered pricing tool with estimated net revenue of $15M+ annually.

♦ Steered UX/CX eCommerce global design initiative involving complete platform redesign to integrate marketing and sales with extensive localization for streamlined customer purchasing experience; testing forecast spend increase of 12% and purchase frequency increase from quarterly to monthly.

♦ Directed UX design initiative to deliver world-class user experience, enabling leading software company to increase software revenue by $1M per month and reduce call center costs by 30%.

♦ Cultivated relationships with clients and partners, serving as a valued and trusted advisor throughout the entire engagement life cycle, from initial RFP/RFI response through final delivery.

♦ Drove business development by successfully balancing existing client engagement and delivery teams against efforts to build eminence, acquire new clients, and capture key business opportunities.

Studio Lead, Engagement Management

Leading creative services for this major Web-based image storage and sharing site allowed me to make significant contributions in a rapidly evolving space. I used Agile workflow and responsive design principles to deliver sophisticated designs rapidly, including managing all sponsorship projects on Android, iOS, and Windows mobile and Web platforms. I worked closely with our product managers and outside agencies to create Flash ads, Adobe Air applications, microsites, interactive rich media units, and games, ensuring consistent adherence to client branding standards and other specifications.

Notable accomplishments:

♦ Boosted department productivity by 400+% and saved $30K-$50K annually per employee ($250K total) by developing and implementing new design governance model.

♦ Successfully managed multiple client relationships, growing business by $2.2M-$5M annually.

Creative Services Manager

Freelance interactive design services, specializing in Adobe Flash (AS2.0, AS3.0) design and development.

Owner - Freelance Designer

I directed creative design teams working on high-profile client products distributed across mobile, Web, and in-store platforms in a fast-paced, Agile environment. This included recruiting, hiring, and mentoring junior creative staff, interns, and contractors, managing team performance, and ensuring designs delivered an unmatched user experience.

Notable accomplishments:

♦ Orchestrated launch of first-ever Microsoft Surface application in consumer retail environment; work showcased with full-time installation in Microsoft Retail Experience Center (REC).

♦ Earned Microsoft Surface Strategic Partner status as one of the leading XAML designers in the nation.

♦ Requested to speak at Microsoft Emerging Technologies booth at 2010 Nation Retail Federation (NRF) event, which led to industry visibility, recognition, and awards.

♦ Spearheaded design and launch of national eCommerce shopping solution available on Web, mobile, and in-store platforms.

♦ Generated $1.25M in revenue by facilitating client UX design visioning workshops that resulted in additional creative and development projects.

Creative Director

As an Adjunct Instructor, I leveraged my expertise to train the next generation of interactive design professionals. I developed lesson plans and delivered lectures on Web design, Flash design, typography, and other related subjects to undergraduate students. I worked closely with my students to achieve optimal learning outcomes, tracked and graded performance, and provided assistance to prepare students for graduation, portfolio creation, and interviewing.

Notable accomplishment:

♦ Assisted three students in obtaining internships, which led to full-time employment offers.

Adjunct Interactive Design Instructor

I interacted regularly with my clients to identify technical and aesthetic requirements for a variety of interactive design projects. I then used this information to design and code email newsletters, landing pages, and microsites using HTML, as well as interactive flash tools, microsites, and games in accordance with branding standards. Additionally, I interviewed, hired, and managed junior designers and interns.

Notable accomplishment:

♦ Helped grow company from size of <10 to >50
♦ Created and led foundational processes and strategy to grow internal design group
♦ Recognized with multiple awards for user experience and video motion design.

Interactive Design Lead

I communicated with clients to define creative goals and prepare spec sheets for interactive Web design projects. I performed hands-on coding of email newsletters, landing pages, and microsites in HTML. I also developed Flash microsites and games in alignment with client branding standards.

Interactive Web Designer

Strategized, developed, and directed national marketing campaigns resulting in company market share growth of approximately 2% nationally. Oversaw the production of advertising and its placement in major trade publications.
Conducted market research with nationally implemented focus groups.