Ryan Melamed

Sr. Director Digital and eCommerce at Goorin Bros., Inc.

Del Mar, CA

2

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18 plus years of successfully progressive digital, brand marketing and e-commerce experience establishing, creating and growing multi-million dollar brands. A leader in strategic market planning, team building and creative execution across multi-media platforms and consumer marketing channels and strategies including but not limited to customer acquisition, website design/development, content creation , engagement, usability, CRM, social media, search engine marketing, consumer promotions, business development and Influencer marketing activation initiatives for elite brands, new product launches and “out of the box” marketing campaigns. Core Strengths: - Digital Marketing - Content Strategy and Production - Customer Acquisition / Lead Generation - - Strategic Market Planning - Brand Development/ Positioning - Team Leadership (as many as 15 reports) - Campaign Development / Analysis - Search and Affiliate Marketing - Loyalty and Retention - Social Media Activation - Technology Innovation - E-commerce - Mobile - Analytics & ROI analysis - Direct Response (direct mail, print, online) - Marketing Automation & SaaS Technology - - Public Relations

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Digital
Marketing
Customer experience
Technology
Route
Work experience

Nov 2020 - Present

Goorin Bros., Inc.

Sr. Director Digital and eCommerce

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Dec 2016 - Nov 2020

Digital Operative Inc.

VP Strategy and Growth

Oct 2015 - Dec 2016

Independant Marketing Consultant

Digital Marketing Consultant

Strategic digital and brand marketing for Small to Mid-Size companies for e-commerce, CRM, campaign development, social media, analytics, roadmap development, organizational operations and/or wholistic marketing plans. Weedmaps LLC - Startup technology company; The Super Dentists – Franchise Themed Dentist Office(s) – 5 Locations; The Apothecarry Brands – Startup Accessories Company; CleverMade – Startup CPG company

Jan 2014 - Oct 2015

Urban Decay Cosmetics / L'Oreal Luxe

Director Digital Marketing and Ecommerce

Feb 2012 - Dec 2013

Pro Performance Sports (SKLZ, Sport-Brella)

Sr. Director, Marketing Communications

Oct 2008 - Feb 2012

Easton-Bell Sports Inc.

Director, Digital Marketing and eCommerce

- Organization lead overseeing Digital Marketing & E-commerce Division - defining and executing multi-brand digital marketing and e-commerce direct to consumer business strategy across all Easton-Bell Sports brands and sub-brands. (Easton, Riddell, Giro, Bell and Blackburn) . - Established road map of strategic marketing plans comprised of multi-channel marketing campaigns, consumer engagement, CRM and site optimization to drive e-commerce sales and maximize lifetime value of customers

Nov 2007 - Oct 2008

Vivendi / Sierra Enterainment

Global Brand Manager

Aug 2005 - Nov 2007

Walt Disney Internet Group

Manager, Marketing

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2003 - 2005

DaVita Inc.

Marketing Manager

Education

1997 - 2000

University of Rochester

BA, Media

Marketing, media and film

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