S
Samuel Lo

Head of SNKRS & Launch in North America at Nike

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About

Cross-functional leader with multiplier mindset. Dot connector with deep strategic and analytical experience across creative, technology, and fashion/lifestyle domains.

Ask me about
Strategy
Digital Strategy
Analytics
Business Model Innovation
Luxury
Sneakers
Hype
Data Visualization
Growth Hacking
Digital Commerce
Leadership
Work experience
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Aug 2019 - Present

Nike

Sr. Director of SNKRS & Launch Digital Commerce

Craft a transformational long-term business model in North America for Nike’s Launch business (inclusive of high heat, collaborator, and luxury products) that is digital and mobile first. Lead a cross-functional team that drives the most important line of business for Nike’s brand across its digital ecosystem. Platform lead with overall responsibility for accelerating digital consumer growth for SNKRS and Nike.

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Jul 2017 - Sep 2019

Nike

Director of Global Digital Product Strategy & Innovation

Defined and catalyzed Nike’s future digital strategy that powers the company’s $15B+ global direct to consumer business. Oversaw portfolio strategy of Nike’s evolving digital and omni-channel products including Nike.com, Nike App, SNKRS, NRC, and NTC. Led one of Nike's first capability acquisitions (Invertex) and first integration of a new business model (Nike Adventure Club). Led go-to-market launch of Nike App in Greater China.

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Mar 2015 - Jul 2017

Nike

Head of Visual Analytics & Data Visualization

Led design and development of data products and new visual analytics capabilities in North America to power data-informed decision-making and quantitative strategic thinking.

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Apr 2014 - Feb 2015

Pitch Interactive, Inc.

Creative Strategist

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Sep 2013 - Apr 2014

Quantcast

Head of Data Visualization

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