Head of SNKRS & Launch in North America at Nike
Cross-functional leader with multiplier mindset. Dot connector with deep strategic and analytical experience across creative, technology, and fashion/lifestyle domains.
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Aug 2019 - Present
Sr. Director of SNKRS & Launch Digital Commerce
Craft a transformational long-term business model in North America for Nike’s Launch business (inclusive of high heat, collaborator, and luxury products) that is digital and mobile first. Lead a cross-functional team that drives the most important line of business for Nike’s brand across its digital ecosystem. Platform lead with overall responsibility for accelerating digital consumer growth for SNKRS and Nike.
Jul 2017 - Sep 2019
Director of Global Digital Product Strategy & Innovation
Defined and catalyzed Nike’s future digital strategy that powers the company’s $15B+ global direct to consumer business. Oversaw portfolio strategy of Nike’s evolving digital and omni-channel products including Nike.com, Nike App, SNKRS, NRC, and NTC. Led one of Nike's first capability acquisitions (Invertex) and first integration of a new business model (Nike Adventure Club). Led go-to-market launch of Nike App in Greater China.
Mar 2015 - Jul 2017
Head of Visual Analytics & Data Visualization
Led design and development of data products and new visual analytics capabilities in North America to power data-informed decision-making and quantitative strategic thinking.
Apr 2014 - Feb 2015
Pitch Interactive, Inc.
Sep 2013 - Apr 2014
Head of Data Visualization