sandra Vauthier-Cellier

CCO, Consumer Products, Global

London, GB


Office Hours

How does this work?

•Entrepreneurial Director with excellent operational and executive leadership •A highly motivated and professional global translator with extensive BtoB / BtoC experience working with consumer products and brands within recognised global blue chip groups •A business driver and marketing achiever with a proven track record in marketing (inc. brand licensing, PR), sales, retail and promotions across various industries including retail, toys, stationery, apparel, food, publishing and health & beauty •Excellent communicator and negotiator with strong man-management skills Specialties Management of international business operations; IP acquisition and business development (local, regional and global levels): corporate, artistic, fashion, publishing and entertainment brands; Client relationships; Strategic planning; Brand licensing strategy & consultancy; Digital strategy; Retail development - DTR and retail exclusive licensing deals; Leading strategic changes; Lateral thinker, problem solver and able to adapt to change quickly; Extensive international business experience with language and cultural differences skills

Ask me about
Branding Brand
e commerce
brand strategy
Management of international business operations
IP acquisition
Client relationships
Strategic planning
DTR and retail exclusive licensing deals
Leading strategic changes
United Kingdom
Product Development Management
location based entertainment
marketing strategy
brand management
Public relations
children animation
international business
European markets
Strategic Partnerships
Work experience

Oct 2017 - Present

Acamar Films

Chief Commercial Officer

$98.5 million in 2020 retail sales. Overseeing globally the following divisions: marketing & communication, brand strategy, experiential and LBE, promotions, licensing & merchandising, retail, product development and a network of local agencies. Direct report to CEO Board Member

Jun 2017 - Sep 2017

Acamar Films


Consultant on global Consumer Products growth strategy


Feb 2015 - Jun 2017

Fox (Film, TV and Sports)

Senior Vice President Consumer Products - Europe, Middle East & Africa

Oversee 20th Century Fox Consumer Products’ London offices for EMEA territories: sales & promotions, marketing & communication, brand strategy, retail, network of local agencies, creative and product development. Direct report to headquarters in LA.

Oct 2014 - Dec 2014

Banijay UK

Consultant - Global Consumer Products

Projects: Mister Maker brand repositioning, Floogals branding and CP development, new IP acquisition pitches...

May 2014 - Sep 2014

On sabatical

on sabatical

Oct 2012 - Apr 2014

Studio 100 Group

Chief Brand Officer

Studio 100, founded in 1996, is the largest provider of Family and Children entertainment in the Benelux. The TV shows target boys and girls from 0 to 12 years old and broadcast on the leading national public (VRT & TROS) and commercial networks (VTM, RTL & Nickelodeon Benelux). The strength of the company is the business model based on perfect vertical integration of its IPs, going from the more classic A/V, merchandising/licensing, over books, magazines, interactive website, newspaper columns & feature films, a ballet school, all the way to theatre and theme parks. Responsible for providing leadership in developing and executing branding strategy globally in support of the overall business plan and strategic vision and direction of the organisation. Focus on Studio 100 global flagship brands Maya, Heidi, Vic the Viking, Blinky Bill as well as K3 animation and Bumba. Direct report to CEO and Board of Directors, working across the entire Studio 100 Group worldwide. - Set up the global consumer product division heading up marketing, communication, creative and product development, brand integrity, promotions, online/digital and licensing & merchandising
. - In charge of the global corporate branding strategy of Studio 100. - Develop and manage the process and infrastructure required to enable maximum collaboration and communication between functions, geographies and stakeholder, creating essential efficiencies across the business and enabling maximum return on investment. 
- Key member of executive team with responsibility to manage company assets and communicate to Chairman of the Board and CEO strategies to best achieve company objectives
 - Member of the Content, Executive and Strategic Committees.


Oct 2006 - Aug 2012

4Kids Entertainment

Managing Director - Europe, Middle East & Africa

18 employees, 20 local agencies. Direct report to CEO and Senior Executives in NY. London-based international office of 4Kids Entertainment, global organisation devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products. 4sight licensing solutions, specialise in the marketing and licensing of brands geared primarily to adults, teens and tweens. Office responsible for the EMEA business operations. Key brands: The Royal Air Force, The Kennel Club, Crufts, Yu-Gi-Oh!, Teenage Mutant Ninja Turtles, Dinosaur King (Sega), The Dog (The Artlist Collection) In 2009, additional responsabilities: Managing Director and Board member at TCD International (consumer goods). TC Digital International, handled Chaotic TCG sales and distribution, supply chain, marketing and communications.


Jan 2005 - Oct 2006

4Kids Entertainment

Senior Vice President International Licensing & Marketing - EMEA, Asia Pacific

Team of 10 people and local partners. Direct report to Managing Director. Key brands: Pokemon, Nintendo, Teenage Mutant Ninja Turtles, Cabbage Patch Kids, Yu-Gi-Oh!


Sep 2002 - Jan 2005

The Beanstalk Group

Regional Senior Marketing and Retail Manager - Europe

Responsible for the marketing and retail strategy of the mary-kateandashley brand for Europe. Direct report to VP International and CEO based in NY.


Mar 2000 - Dec 2002

The Beanstalk Group

Category Manager Europe

Mainly in charge of the Coca-Cola brand for Europe and also Harley Davidson, Crayola and Andy Warhol brands. Direct report to Beanstalk Hard Goods Director and European Licensing Director at The Coca-Cola Company in Atlanta.


Apr 1996 - Mar 2000

E. Leclerc

Marketing & Communication Manager

#1 French retailer with 550 super/hypermarkets Head of marketing department, leading a team of 3 staff, direct report to CEO and Managing Director - BT Lec central buying offices (electronic/domestic appliances division) My role was to assess stores’ requirements, to reposition and to reinforce E.Leclerc Brand image within the non-food consumer market. In constant liaison with advertising, marketing, training and multimedia companies.

Sep 1994 - Sep 1995

France Farine, Champagne Cereales Group

Junior Product Manager

#1 French company for flour and mixes, #1 European Cereal Group (€1 Billion in 1995). Created new food products for kids and Francine's brand repositioning during work internship.


2017 - 2017

Harvard Business School

Harvard ManageMentor Certificate Programme, Leading the business

2002 - 2002

London Guildhall University Business School

International Marketing Strategy course, part of the Postgraduate Diploma in Marketing (CIM)

1993 - 1995

ISEMA Business School - ESC Marseille

MS in Business Administration, Marketing and Retail, Food industry

1991 - 1993

Université de Reims Champagne-Ardenne

BA Economics, Economics

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