Ahmed Siddiqui

Product at Branch | Author of The Anatomy of the Swipe: Making Money Move

San Francisco, CA


Office Hours

How does this work?

Entrepreneur, Product Guy, Data Nerd, Bestselling Author of The Anatomy of the Swipe: Making Money Move - Deep expertise in Payments and Fintech.

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Work experience

May 2019 - Present

New Degree Press

Bestselling Author, The Anatomy of the Swipe: Making Money Move


Sep 2018 - Present




May 2014 - Aug 2018

Marqeta, Inc

VP, Product Management

The Marqeta Platform, built from the ground up with no legacy infrastructure, provides the world’s first fully documented, open API issuer processor platform. Companies can build, issue and deploy innovative payment, finance and commerce solutions with enormous control over what, where, and how purchases are authorized. Adopters of The Marqeta Platform include leading financial services, e-commerce, retail, and social media brands.


Aug 2010 - Aug 2015

Startup Weekend

San Francisco/Bay Area Leader, Facilitator

Startup Weekends are 54-hour events where developers, designers, marketers, product managers, and startup enthusiasts come together to share ideas, form teams, build products, and launch startups. • Grew an educational event series from 3 events per year to 12 events a year • Worked with teachers, doctors, gamers, engineers, and designers to build new event products • Established partnerships with large corporations including Microsoft, Google, Autodesk, AT&T, and Qualcomm to fund the new event products • Evangelized the brand and built developer outreach through blogs and social media • Performed competitive market analysis and created vertical events to stay ahead of competitors


Oct 2012 - Apr 2014


Strategic Partnerships, Product Manager

SignalFire is developing a business intelligence and venture development platform focused on working with leading companies, founders, and core engineers to build the next generation of great consumer and enterprise technology. • Designed a community platform that served as a key input into a larger business intelligence platform • Built product specs for an online API Scavenger Hunt to help us identify top software developers • Sent product specs to a third party vendor to implement the API Scavenger Hunt resulting in a 400% increase in API usage for our API partners • Built partnerships with startups such as AirBNB, Pinterest, Hotel Tonight, Asana, Meteor, Stripe, Good Data, Pocket Gems, and Square


Sep 2012 - Dec 2013

General Assembly


General Assembly is an educational institution focusing on highly applicable technical, design and business courses. Ahmed teaches classes regularly for General Assembly including an "Introduction to the SF Tech Scene" course monthly at the San Francisco Apple Store, and classes relating to "iOS App Marketing", and "How to Get a Job at a Tech Startup".

May 2010 - Oct 2012

QwikMind and GoGoMongo


QwikMind is a children’s educational game startup. Its main product is a game called Go Go Mongo! for the iPhone where the main character Mongo inspires children to eat healthier. • Assisted engineering efforts by coding parts of an iOS game using Objective C and Cocos 2D, that reached the top 25 in the paid educational games category on the iTunes app store • Built product specifications for a learning management API and worked with developer to build a prototype • Identified new market channels for reaching parents and created contests on Facebook/Twitter to drive downloads • Used Flurry Analytics to increase engagement and perform A/B testing

May 2008 - Jan 2011

IBM Global Business Services

Managing Consultant

Lead teams to deliver high value corporate analytics to Fortune 500 companies. Worked with clients to create innovative new solutions that will help them make smarter business decisions.


2001 - 2007

IBM Global Services

Data Architect

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