Silvia Li Sam

Growth & Marketing at XQ Institute


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Work experience

Oct 2018 - Present

XQ Institute

Senior Growth Marketing + Product

Marketing lead, community builder, and program manager focused on directly growing the community through strategic marketing initiatives that involve product, content, and data. Overseeing organization-wide projects and special initiatives. -- XQ launched in September 2015 as an open call to rethink and redesign the American high school. More than 10,000 people from all 50 states, the District of Columbia, and Puerto Rico answered our call with unique ideas for innovative, student-centered high schools that prepare young people for tomorrow’s world. XQ is led by Co-Founder and CEO Russlynn Ali, former Assistant Secretary of Education for Civil Rights under President Barack Obama, and Co-Founder and Board Chair Laurene Powell Jobs, president of Emerson Collective. Board members include Geoffrey Canada, Marc Eckō, Jimmy Iovine, Michael Klein and Yo-Yo Ma.


Apr 2017 - Sep 2018

XQ Institute

Social Media Specialist

First digital hire. • Oversaw all audience development and customer acquisition via digital • Managed 4 external partners for a multi-channel digital & social strategy and SMS communications to produce a nationally televised show across four major networks representing a $10M budget, resulting in 26.3M viewers, #1 on U.S. Twitter, #4 worldwide, and 360M in social media reach • Extracted insights about customer to build differentiated position, creating detailed customer persona to inform product development and marketing strategies. • Managed production of media partnerships with USA Today, Upworthy & GOOD shipping 3 custom education verticals, 45 pieces of content, resulting in 80+ million in reach • Owned & executed the digital strategy for a nationwide Bus Tour resulting in 30K attendees, & 2.6 billion in reach • Ran weekly team meetings with cross-functional teams sharing user behavior data to identify opportunities for growth and new products for educators, students, and parents

Mar 2015 - Jun 2017

Growth Consultant for Publications

Built and executed the media, blog, and content framework and strategy for multiple startup brands on Medium, creating the largest publications on Medium (Startup Grind, Silvia's Stories, Hostfully). + Over 10 million minutes read + Over 200 pieces of content created in these publications + Over 150 writers recruited + Top ranker for multiple keywords


Jul 2016 - Mar 2017


Head of Growth + Product Marketing

First growth and marketing hire. Hostfully has a simple mission: give property managers the tools they need to automate their business, reach more customers, and deliver a 5-star guest experience. It is one of the most exciting SaaS companies in the travel industry and it has raised over $1MM from investors including Precursor Ventures, Blue Startups, Wharton Alumni Angeles, Acceleprise, and more. • Create a ruthless prioritization system to gather product requirements, customer feedback, and bugs • Route customer feedback to product improvement for the first experience “wow” factor • Built marketing strategy (product positioning, social, content, SEO, paid, email) from scratch, centralizing content & creative production and development, forging connections between engineering, marketing, & sales which grew the database to 60K in the first 3 months • Created the largest Medium travel blog • Oversaw the UX and creative direction of the website, defining branding, writing all consumer content, prototyping website, research personas, which led to raising Series Seed & growing to 80 markets

Aug 2016 - Oct 2016

Startup Weekend Oakland Latinx Tech Edition (Kapor Center of Social Impact)

Marketing & Growth Lead

I was part of the founding team of the first Latinx Startup Weekend in the world. Our Twitter campaign reached over 1.2 million organic impressions, trending in the SF Bay Area.


May 2016 - Oct 2016

Startup Grind

Growth + Content Marketing

• Started and grew the largest Medium publication in the world in 3 months (200,000+ readers) • Recruited 100+ writers (VCs and founders) that led directly to 300,000+ unique page views • Identified & syndicated content from best selling authors, increasing reach to 400,000 reads/mo • Led the Medium editorial team, providing feedback on over 100 pieces Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. It is powered by Google for Entrepreneurs. We host monthly events in 150 cities and 65 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies.

Aug 2015 - May 2016

Yang Camp - Edtech Startup

Head Of Business Operations

Promoted to oversee the Yang Camp program in Los Angeles. In my first month, I launched a new curriculum for low-income adults and kids to develop startup projects. 52% of the L.A. population speaks Spanish, so we created a flexible curriculum that allows students who haven't had much technological interaction to learn the tools necessary to launch their businesses. My students explored and learned the roots of design thinking, coding, and lean startup. If you are interested in our program, visit or message me!

Jun 2015 - Nov 2015

USC Auxiliary Services

Digital Marketing Intern

Feb 2015 - Nov 2015


President & Co-Founder

UXSC is the first UX student-run organization in Southern California. Based at USC, we've been able to bring together a program for the L.A. community to learn and practice user experience. We've organized small workshops and large scale event and our organization currently has 1000+ members. 1) UX Design-A-Thon 2) UX workshops 3) World Usability Day 4) UX Summit (Product Management vs. UX Design) 5) UX Creative Dialogue

Nov 2014 - Aug 2015

Yang Camp

Design Thinking Teacher

Taught design thinking to middle school and high school students.


Jun 2014 - Aug 2014


Growth Marketing Intern


Oct 2012 - May 2014

Irvine Valley College

Teacher Assistant Microeconomics & Macroeconomics

Jun 2013 - Dec 2013

Corazon de Vida Foundation

Assistant Manager Intern

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