Simone Klein

Director of Campaign Strategy at Press Ganey

New York, NY

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About

Innovative digital marketer with expertise in health tech. Skilled in marketing automation, paid media, social media, data visualization software, and executive communications. Strong campaign strategist with a Bachelor of Science (BS) focused in ILR - Industrial and Labor Relations from Cornell University.

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Rightway
Work experience

Jan 2021 - Present

Press Ganey

Director of Campaign Strategy, Digital Marketing

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Jun 2020 - Jan 2021

Doctor.com

Director of Enterprise Marketing

Acquired by Press Ganey

Jun 2019 - Jun 2020

Rightway Healthcare

Vice President, Marketing

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Jul 2018 - May 2019

IBM

Associate Advisor, Client Advocacy Programs

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Jun 2017 - Jun 2018

IBM

Brand Analyst

•Evaluated brand positioning and strategized ways to improve it, based on competitive landscape •Managed cross-functional teams for fast-term projects for executive stakeholders •Designed and managed custom advertising research using a consultative approach

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May 2016 - Aug 2016

IBM

Market Development & Insights Intern

•Consulted marketing executives in Commerce division on how to increase renewal rates for SaaS offerings •Conducted original research on best practices for inside sales & marketing through investigating competitor strategies, interviewing third-party analysts, and analyzing industry trends •Recommended strategy to maximize customer retention, utilizing best practices in data analytics and digital marketing

Sep 2014 - Dec 2015

Cornell Office of Fraternities, Sororities, and Independent Living

Greek Judicial Board Recorder

• Wrote case decisions for formal hearings regarding fraternities or sororities violating school code • Maintained confidentiality regarding all issues that come to the Greek Judicial Board • Presented Board with examples of precedent and background of laws involved in cases

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Jun 2015 - Aug 2015

Amdocs

Market Analyst Intern

• Evaluated credit-worthiness of potential customers • Researched competitors’ strategies and finances and created PowerPoint later used in department Quarterly Report to Executive Management • Analyzed venture capital investments and industry reports and proposed new field for company to pursue, resulting in actual creation of new department • Consulted internal department heads on best management practices to promote innovation and productivity • Balanced 4-5 projects at once in an extremely fast-paced environment • Selected as one of forty fellows to the Birthright Excel Fellowship. Admission is highly selective with acceptance rates that are similar to the top 10 US universities (more at birthrightexcel.com)

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Aug 2014 - Jun 2015

Bloomberg LP

Team Leader, New York Team 1

• Designed marketing plan to promote Bloomberg Aptitude Test (BAT) to Cornell students • Innovated ways to capitalize new networks in order to increase BAT test takers • Motivated 16 students across New York State to meet targets by guiding them on successful marketing strategy

May 2014 - Aug 2014

The Advance Group (TAG)

Intern

• Proposed Public Relations Softwares in hopes of negotiating vendor contracts to advance company’s technology • Created a syllabus and business plan for training program for first-term elected officials and new candidates on effective leadership and campaign essentials • Conducted market research in order to establish a price point for training program

Jul 2012 - Jun 2014

The Bent Spoon

Server

• Learned about Fair Trade, Organic, and Integrated Pest Management farming practices in order to inform customers about product • Communicated effectively in order to serve hundreds of customers a shift at Princeton’s number one eatery

Jun 2012 - Jun 2013

The Junior Statesmen Foundation

Mid-Atlantic State Governor

• Executed and developed initiatives to encourage political activism among high school students • Created, in conjunction with Board of Trustees and students from Harvard Business School, a sustainable strategic plan for nonprofit, the Junior Statesmen Foundation • Wrote guides on how to manage in-school chapters of club for over 10,000 members nation-wide • Led a sixteen person team to hold three debate conventions of 500-1,000 students • Instructed hotel staff on what was needed from venue, advised team on goals and provided feedback about student-written debate topics, and established and worked within a budget with the Junior Statesmen Foundation’s CEO, program director, and accountant • Marketed events to members, resulting in largest convention attendances in 5 years

Sep 2010 - Nov 2010

Greenstein for Senate

Intern

• Strategized youth outreach program for State Senate campaign • Informed over 60 voters a day about candidate’s platform through phone calls and in person; resulted in successful win

Education

Cornell University

Bachelor of Science (BS), ILR - Industrial and Labor Relations

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