Simone Klein

Director of Campaign Strategy at Press Ganey

New York, NY

How does this work?

Innovative digital marketer with expertise in health tech. Skilled in marketing automation, paid media, social media, data visualization software, and executive communications. Strong campaign strategist with a Bachelor of Science (BS) focused in ILR - Industrial and Labor Relations from Cornell University.

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Work experience

Jan 2021 - Present

Press Ganey

Director of Campaign Strategy, Digital Marketing


Jun 2020 - Jan 2021

Director of Enterprise Marketing

Acquired by Press Ganey

Jun 2019 - Jun 2020

Rightway Healthcare

Vice President, Marketing


Jul 2018 - May 2019


Associate Advisor, Client Advocacy Programs


Jun 2017 - Jun 2018


Brand Analyst

•Evaluated brand positioning and strategized ways to improve it, based on competitive landscape •Managed cross-functional teams for fast-term projects for executive stakeholders •Designed and managed custom advertising research using a consultative approach


May 2016 - Aug 2016


Market Development & Insights Intern

•Consulted marketing executives in Commerce division on how to increase renewal rates for SaaS offerings •Conducted original research on best practices for inside sales & marketing through investigating competitor strategies, interviewing third-party analysts, and analyzing industry trends •Recommended strategy to maximize customer retention, utilizing best practices in data analytics and digital marketing

Sep 2014 - Dec 2015

Cornell Office of Fraternities, Sororities, and Independent Living

Greek Judicial Board Recorder

• Wrote case decisions for formal hearings regarding fraternities or sororities violating school code • Maintained confidentiality regarding all issues that come to the Greek Judicial Board • Presented Board with examples of precedent and background of laws involved in cases


Jun 2015 - Aug 2015


Market Analyst Intern

• Evaluated credit-worthiness of potential customers • Researched competitors’ strategies and finances and created PowerPoint later used in department Quarterly Report to Executive Management • Analyzed venture capital investments and industry reports and proposed new field for company to pursue, resulting in actual creation of new department • Consulted internal department heads on best management practices to promote innovation and productivity • Balanced 4-5 projects at once in an extremely fast-paced environment • Selected as one of forty fellows to the Birthright Excel Fellowship. Admission is highly selective with acceptance rates that are similar to the top 10 US universities (more at


Aug 2014 - Jun 2015

Bloomberg LP

Team Leader, New York Team 1

• Designed marketing plan to promote Bloomberg Aptitude Test (BAT) to Cornell students • Innovated ways to capitalize new networks in order to increase BAT test takers • Motivated 16 students across New York State to meet targets by guiding them on successful marketing strategy

May 2014 - Aug 2014

The Advance Group (TAG)


• Proposed Public Relations Softwares in hopes of negotiating vendor contracts to advance company’s technology • Created a syllabus and business plan for training program for first-term elected officials and new candidates on effective leadership and campaign essentials • Conducted market research in order to establish a price point for training program

Jul 2012 - Jun 2014

The Bent Spoon


• Learned about Fair Trade, Organic, and Integrated Pest Management farming practices in order to inform customers about product • Communicated effectively in order to serve hundreds of customers a shift at Princeton’s number one eatery

Jun 2012 - Jun 2013

The Junior Statesmen Foundation

Mid-Atlantic State Governor

• Executed and developed initiatives to encourage political activism among high school students • Created, in conjunction with Board of Trustees and students from Harvard Business School, a sustainable strategic plan for nonprofit, the Junior Statesmen Foundation • Wrote guides on how to manage in-school chapters of club for over 10,000 members nation-wide • Led a sixteen person team to hold three debate conventions of 500-1,000 students • Instructed hotel staff on what was needed from venue, advised team on goals and provided feedback about student-written debate topics, and established and worked within a budget with the Junior Statesmen Foundation’s CEO, program director, and accountant • Marketed events to members, resulting in largest convention attendances in 5 years

Sep 2010 - Nov 2010

Greenstein for Senate


• Strategized youth outreach program for State Senate campaign • Informed over 60 voters a day about candidate’s platform through phone calls and in person; resulted in successful win


Cornell University

Bachelor of Science (BS), ILR - Industrial and Labor Relations

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