Stacey Kawakami

Managing Director and Partner at dilate | Digital Strategy Expert | altMBA | M.A., Strategic Communications

Miami, FL

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About

I am perpetually curious, which is why the ever-changing landscape of digital media has been such an attraction throughout my career. Always searching for what's next while staying grounded in what works today, I love testing new tactics as long as they ladder up to a solid strategy. With over 15 years in the non-profit and for-profit sides working on marketing, events, PR, fundraising, paid media, email marketing, mobile, video, and social media, I love identifying what the different disciplines can learn from each other and tying it all together.

Ask me about
Fundraising Fundamentals
Digital Strategy
Telehealth Technology
Telehealth Patient Acquisition
Strategic Communications
Work experience

Jul 2016 - Present

dilate

Managing Director, Partner

• Lead data-driven marketing strategy for high-profile clients across Healthcare, Consumer Goods, Restaurant and Financial Services industries • Develop, integrate and launch latest technical digital marketing solutions for client initiatives including Google Marketing Platform, Facebook family of apps, machine learning, digital analytics, and more • Proven track record of statistically significant lift in client goals inclusive of growth in core revenue, licensing revenue, social media engagement, social media followers, & in-store traffic

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Nov 2015 - Jun 2016

Sierra Club

Senior Director, Digital Innovation

• Led team of 15 personnel in development of proprietary advocacy platform, email marketing strategy, and social media marketing • Drove substantial growth in key KPIs such as delivery rate, lead generation, organic growth & membership enrollment

Apr 2015 - Oct 2015

Campaign for Tobacco-Free Kids

International Social Media Consultant

• Developed curriculum and content for in-person and online social media trainings to 
empower advocates around the world to leverage digital solutions • Led strategy for digital programs in Africa and Asia, 
including fundraising, social media, advocacy, and analytics solutions

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Mar 2014 - Apr 2015

Room 214

Regional Vice President

• Led team of 8 personnel as well as Content Marketing business unit • Developed and implemented best-in-class digital marketing operating models for portfolio of clients across Retail & Consumer Goods industries • Achieved digital marketing Return on Investment of 70% and social media engagement growth of 24% for high profile clientele

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Mar 2012 - Apr 2015

Room 214

Group Practice Director

• Leveraged social networking, Facebook applications, word of mouth marketing, online advertising, social media monitoring and research to help companies connect with the people that matter most • Created a campaign that resulted in over 1.1 million unique engaged users around a brand's first San Diego Comic-con presence • Worked with Horizon Organic to create an animated video about what foods to buy organic, resulted in over 700,000 video views

Jan 2011 - Mar 2012

Campbell Mithun

Interactive Media Strategist

• Developed and integrated native video, social seeding, and mobile plans for client portfolio budget of over $10 million annually • Led digital strategy promotion for Chipotle’s short film, “Back to the Start,” which won the Jay Chiat Planning Award and Cannes’ Branded Content Grand Prix

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Jan 2010 - Jan 2011

Sierra Club

Online Organizer, Beyond Coal Campaign

• Pioneered online to offline organizing campaigns in a large organization, helping organizers across the country identify volunteers and stop over 100 new coal-fired power plants • Disseminated best practices to staff and developed nationwide trainings

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Oct 2007 - Aug 2010

Sierra Club

Development and Communications Associate

• Directed all fundraising and PR activities for the state chapter, including special events, direct mail, online fundraising, grant writing, database maintenance, and major donor cultivation, solicitation, and stewardship. Increased individual donations by over 20%.

Education

2019 - 2019

Seth Godin's altMBA

2009 - 2011

University of Minnesota

M.A., Strategic Communication

1996 - 2001

Rutgers, The State University of New Jersey-New Brunswick

BS, Environmental and Business Economics

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