
Steve Riegel
Vice President, Alliance Innovation at Dentsu | Growth Architect at Merkle
Denver, CO, US
About
Accomplished marketing executive with over 20 years of experience in engineering innovative solutions that connect companies directly to target audiences through technology, using market research, analytics, and tactics to clarify and direct digital strategies. Utilizes a show and tell consultative approach as demonstrated through the development of the Marketing Innovation Canvas (MIC) that has helped clients plan, execute and optimize their marketing efforts for repeatable successes and measurable results. Deep roots in navigating the adoption of Marketing Clouds with over 10 years of experience in core technologies across Adobe, Salesforce, Google, Oracle and Pega offerings. Driven growth across Dentsu’s clients and multiple industries that include Retail and Consumer Packaged Goods, Travel and Media Entertainment, Insurance, FIServe, Health Care, and Pharmaceutical Companies.
Prior to joining Dentsu and Merkle, Steve co-founded B2B digital marketing agency Faction Media and proceeded to fill three critical roles. As director of search marketing, he built multimillion-dollar digital marketing plans spanning paid, owned and earned media. As director of insights and analytics, he led the measurement practice and devised campaign optimization strategies for Fortune 1000 companies. As partner, Steve ultimately helped Faction Media grow from startup to $10 million in revenue in just five years, putting the company on INC’s 5000 Fastest Growing Private Companies list for three years straight.
Set vision and directed marketing strategy for a diverse set of global clients, employers and partners including: Costco, Samsung, T-Mobile, Sears, Johns Manville, Avaya, Cedar Fair, Feld Entertainment, Viking, Cisco, FCA, Level 3 Communications, Comcast, Aviva, Merkle, Goodyear, Visa, Adobe, amongst others.
Specialties: Analytics, Insights, Digital Marketing, Search Marketing, PPC, Organic Search, Market Research, Data Strategies
Ask me about
Work experience
- September 2022 – present
Merkle
Growth Architect - January 2020 – present
dentsu international
Vice President, Alliance Innovation - July 2018 – January 2023
Merkle
Alliance Strategy & Innovation Lead - April 2019 – January 2020
Dentsu Aegis Network
Alliance Strategy & Innovation Lead - September 2013 – December 2018
Concise Path
Principal Consultant - April 2017 – June 2018
Merkle
Sr. Director | Customer Experience - December 2015 – March 2017
Merkle
Director | Solution Consulting - December 2013 – October 2015
Siteworx, LLC
Director, Strategy & Insights - December 2005 – July 2013
Faction Media
Co-Founder/ Principal - January 2001 – November 2005
Sharplink
Partner/ Search Engine Marketing Pioneer - January 2000 – January 2001
Eagle Research
Director of Quantitative Research - January 1998 – January 2000
Paragon Research
Director of Quantitative Services
Education
- 2012 – 2012
The University of British Columbia
Web Analytics Award of Achievement, Digital Analytics, Analytics - 1990 – 1993BS, Business Administration
- 1989 – 1993
Valparaiso University
Bachelor of Business Administration (B.B.A.), Marketing - 1986 – 1989
EGHS