Steven Yu

DIgital Marketing Manager at Hey Dude Shoes

Los Angeles, CA

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About

I can provide consulting on Web development, CMS (wordpress/magento/shopify development), operations management, workflow automation, ecommerce management (Amazon, Ebay, Walmart, Groupon), PPC (Facebook & Google), SEO, IT, 3PLs.

Ask me about
Deliverr
Marketing
Email Marketing
Facebook Ads
Google Ads PPC Management
Direct Online Marketing
SEO
ShipMonk
ShipBob
ShipWire
Work experience
logo

Apr 2018 - Present

Hey Dude Shoes

DIgital Marketing Manager

-Managing and overseeing Google Adwords, Facebook Ads, and Bing Ads performance -Improving campaign performance through bid/budget/audience targeting adjustments through data driven decision making -Extensive research and innovation through new marketing campaigns leading to increased ROI -Conducting data analysis to reduce costs from unnecessary spend while increasing spend on more profitable campaigns -Improved workflow and current company processes through utilizing excel scripts/formulas along with automating through implementation of new marketing software -Monitoring of KPIs including revenue, CPA, ROAS, AOV, conversion rate and site traffic -Utilizing data within google analytics and presenting it / analyzing through google data studio -Improving design of landing pages in Shopify and UX/UI, including use of Hotjar -Creating custom pages in shopify (html/css/javascript), along with customizing templates through use of Liquid, and installation of tracking pixels -Integrating new shopify extensions for retargeting and reducing abandoned carts -Experienced in Shopify Plus including usage of Shopify workflows to automate tedious processes along with customer segmentation leading to more detailed targeting -Maintaining partner brand watch website designed in Magento along with UX/UI improvements and minor development -Utilizing Photoshop and Lightroom for ad creatives and website content including banners, display ads, image modification -Implementation of browser push notifications to directly target previous site visitors, including retargeting through browser notification -Overseeing campaign creation for large scale marketing initiatives including holiday campaigns and Black Friday / Cyber Monday campaigns with 80k budget spend

Dec 2017 - Apr 2018

Manager of Operations

-Overseeing and managing daily operations and ensuring the organization is working efficiently -Improving existing operational systems and constantly discovering new software and systems to reduce costs and increase profit margins -Recruiting and training new hires, along with directly managing 2 employees and indirectly managing 7 other employees -Utilizing data analytics for CRO and increasing ROI through optimization of marketing campaigns -Management of both PPC and SEO strategy along with collaborating with specialists in the industry to determine the best approach -Negotiation and relationship management with various vendors and partners -Management of different ecommerce marketplaces (Amazon, Ebay, Walmart, Overstock, Newegg, Groupon) and overall improving profit margin through competitive pricing, advertising, listing management, and optimization through data analysis -Automation of workflow through use of python, and javascript/googlescript -Usage of Magento proficiency and HTML/CSS/PHP to constantly improve online ecommerce store, along with project management for Magento 1 to Magento 2 upgrade -Utilization of strong customer service/people skills to train and assist customer service team with difficult situations -Management of Brand marketing and image, including but not limited to digital design, content marketing and strategy, along with overseeing the launch of 3 new product lines into multichannel marketplaces -Reworking of warehouse workflow along with constant process improvement to ensure efficiency and safety, along with simplifying company processes and workflow to maximize productivty

Aug 2017 - Dec 2017

Web Administrator

- Maintaining company websites and various marketplaces to promote marketing of company brand -Overseeing and full oversight of Amazon seller marketplace, Ebay, Walmart, Overstock, Groupon, Newegg marketplaces along with experience in international markets in China -Updating and administering company websites, employee e-mail accounts, and maintenance of information databases along with server management and backup -Management of brand along with increasing exposure and marketing for ebay, amazon, walmart, groupon and foreign market places -Troubleshooting of all web and server related problems, including but not limited to shipping software (teapplix), accounting software (quickbooks), inventory automation and pricing software (appeagle), transaction processing software (authorize.net) and various integrated shipping platforms including Fedex, UPS, and DHL. -Graphic design along with improvement of advertising campaigns, including sending out of newsletters and advertisement designs, and overseeing marketing projects and direction -Performing research related to traffic growth, SEO, and sales conversions to improve company sales -Magento development involving fully understanding interface for Magento 1, along with PHP to enhance and constantly improve company ecommerce -Project manager for current Magento 2 upgrade, along with integration of further extensions -Improvement of routine processes through use of scripts and macros utilizing javascript/googlescript in order to save coworkers time and allow them to be more productive -Management of direct web admin assistant

Jul 2017 - Aug 2017

Freelance Web Developer

· Development of blog for a startup company specializing in tea · Implementation of DIVI theme through WP Engine hosting · Full implementation of sliders and custom elements · Development of custom footers and headers, along with menus to client specification · Custom template made with HTML/CSS and PHP · Optimized website for mobile users through responsive design (media queries, etc)

Oct 2016 - Aug 2017

Quality Control Lab Biochemist / R&D Scientist

- Quality control testing: analytical, identification, physical, and microbial testing. - Assisting in manufacturing of laboratory batches for pilot production run. - Drafting, executing, and reporting analytical testing results, validations and product development reports. - Investigating out-of-specification results. - Implementing SOP/GMP manufacturing procedures for pharmaceutical product. Establishing SOP and test methods for company operation and laboratory. - Conducting research and development on new products - Creating new formulations for OTC and cosmetic products - Producing growth curves for different types of bacteria including Salmonella, Pseudomonas, and Staphylococcus in order to discover exponential growth phase

Education

2012 - 2016

University of California, Riverside

Bachelor’s Degree, Neurobiology and Neurosciences

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