Steven Yu

DIgital Marketing Manager at Hey Dude Shoes

Los Angeles, CA

How does this work?

I can provide consulting on Web development, CMS (wordpress/magento/shopify development), operations management, workflow automation, ecommerce management (Amazon, Ebay, Walmart, Groupon), PPC (Facebook & Google), SEO, IT, 3PLs.

Ask me about
Email Marketing
Facebook Ads
Google Ads PPC Management
Direct Online Marketing
Work experience

Apr 2018 - Present

Hey Dude Shoes

DIgital Marketing Manager

-Managing and overseeing Google Adwords, Facebook Ads, and Bing Ads performance -Improving campaign performance through bid/budget/audience targeting adjustments through data driven decision making -Extensive research and innovation through new marketing campaigns leading to increased ROI -Conducting data analysis to reduce costs from unnecessary spend while increasing spend on more profitable campaigns -Improved workflow and current company processes through utilizing excel scripts/formulas along with automating through implementation of new marketing software -Monitoring of KPIs including revenue, CPA, ROAS, AOV, conversion rate and site traffic -Utilizing data within google analytics and presenting it / analyzing through google data studio -Improving design of landing pages in Shopify and UX/UI, including use of Hotjar -Creating custom pages in shopify (html/css/javascript), along with customizing templates through use of Liquid, and installation of tracking pixels -Integrating new shopify extensions for retargeting and reducing abandoned carts -Experienced in Shopify Plus including usage of Shopify workflows to automate tedious processes along with customer segmentation leading to more detailed targeting -Maintaining partner brand watch website designed in Magento along with UX/UI improvements and minor development -Utilizing Photoshop and Lightroom for ad creatives and website content including banners, display ads, image modification -Implementation of browser push notifications to directly target previous site visitors, including retargeting through browser notification -Overseeing campaign creation for large scale marketing initiatives including holiday campaigns and Black Friday / Cyber Monday campaigns with 80k budget spend

Dec 2017 - Apr 2018

Manager of Operations

-Overseeing and managing daily operations and ensuring the organization is working efficiently -Improving existing operational systems and constantly discovering new software and systems to reduce costs and increase profit margins -Recruiting and training new hires, along with directly managing 2 employees and indirectly managing 7 other employees -Utilizing data analytics for CRO and increasing ROI through optimization of marketing campaigns -Management of both PPC and SEO strategy along with collaborating with specialists in the industry to determine the best approach -Negotiation and relationship management with various vendors and partners -Management of different ecommerce marketplaces (Amazon, Ebay, Walmart, Overstock, Newegg, Groupon) and overall improving profit margin through competitive pricing, advertising, listing management, and optimization through data analysis -Automation of workflow through use of python, and javascript/googlescript -Usage of Magento proficiency and HTML/CSS/PHP to constantly improve online ecommerce store, along with project management for Magento 1 to Magento 2 upgrade -Utilization of strong customer service/people skills to train and assist customer service team with difficult situations -Management of Brand marketing and image, including but not limited to digital design, content marketing and strategy, along with overseeing the launch of 3 new product lines into multichannel marketplaces -Reworking of warehouse workflow along with constant process improvement to ensure efficiency and safety, along with simplifying company processes and workflow to maximize productivty

Aug 2017 - Dec 2017

Web Administrator

- Maintaining company websites and various marketplaces to promote marketing of company brand -Overseeing and full oversight of Amazon seller marketplace, Ebay, Walmart, Overstock, Groupon, Newegg marketplaces along with experience in international markets in China -Updating and administering company websites, employee e-mail accounts, and maintenance of information databases along with server management and backup -Management of brand along with increasing exposure and marketing for ebay, amazon, walmart, groupon and foreign market places -Troubleshooting of all web and server related problems, including but not limited to shipping software (teapplix), accounting software (quickbooks), inventory automation and pricing software (appeagle), transaction processing software ( and various integrated shipping platforms including Fedex, UPS, and DHL. -Graphic design along with improvement of advertising campaigns, including sending out of newsletters and advertisement designs, and overseeing marketing projects and direction -Performing research related to traffic growth, SEO, and sales conversions to improve company sales -Magento development involving fully understanding interface for Magento 1, along with PHP to enhance and constantly improve company ecommerce -Project manager for current Magento 2 upgrade, along with integration of further extensions -Improvement of routine processes through use of scripts and macros utilizing javascript/googlescript in order to save coworkers time and allow them to be more productive -Management of direct web admin assistant

Jul 2017 - Aug 2017

Freelance Web Developer

· Development of blog for a startup company specializing in tea · Implementation of DIVI theme through WP Engine hosting · Full implementation of sliders and custom elements · Development of custom footers and headers, along with menus to client specification · Custom template made with HTML/CSS and PHP · Optimized website for mobile users through responsive design (media queries, etc)

Oct 2016 - Aug 2017

Quality Control Lab Biochemist / R&D Scientist

- Quality control testing: analytical, identification, physical, and microbial testing. - Assisting in manufacturing of laboratory batches for pilot production run. - Drafting, executing, and reporting analytical testing results, validations and product development reports. - Investigating out-of-specification results. - Implementing SOP/GMP manufacturing procedures for pharmaceutical product. Establishing SOP and test methods for company operation and laboratory. - Conducting research and development on new products - Creating new formulations for OTC and cosmetic products - Producing growth curves for different types of bacteria including Salmonella, Pseudomonas, and Staphylococcus in order to discover exponential growth phase


2012 - 2016

University of California, Riverside

Bachelor’s Degree, Neurobiology and Neurosciences

Talk to Steven

@ Copyright 2020 OfficeHours Technologies Co.