Building something new. Founder, Director of Product. NextAI and Next Canada mentor. Writer. Full stack design/dev.
Focused on tech that builds bridges, not chasms. Good at leading product teams. Passionate about helping people perform on a higher level. Here are a few of my strong beliefs: people are always more important than software; cynicism pays no dividends; one should always reason from the fundamental principles. Wrote two published ebooks on the fundamental principles of IA/UX/UI and AI/ML/DL.
Ask me about
Mar 2021 - Present
Helping founders with ICP discovery and validation, initial product traction, fundraising, roadmap and revenue OPs.
Jun 2019 - Present
Helping founders with the journey towards product/market fit - refining product messaging, improving value proposition copy, ICP discovery, KPIs, and focusing on things that matter most.
Nov 2020 - Mar 2021
Tribe Community Platform
Director of Product
Hired and built a team of senior product people. Shipped new version of Tribe in beta. Created frameworks for product design, management, analytics, HR. Created a scalable roadmap and defined core platform and product areas that help the company book new revenue, grow and retain existing revenue.
Oct 2019 - Oct 2020
Product & UX Lead - Conversational UX
Led functional design for first-in-class voice bots on Google Home/Assistant. Built frameworks for prototyping, design, development, and QA of voice interfaces. Designed best-in-class principles and frameworks for conversational experiences in voice. Led product (full lifecycle) for Bayer Pharmaceutical.
Sep 2019 - Jun 2020
CryptoChicks - International Hub for Women Talent in Blockchain
Helped early stage teams with MVP validation, ICP discovery, and product roadmap.
Oct 2019 - Oct 2019
Mentor - Hackathons
Helped first-time founders with problem/solution fit, ICP discovery, and MVP roadmap. Judged a hackathon and provided feedback on pitches.
Apr 2016 - Dec 2018
Co-founder, Head of Product, CEO
FilmYeti was a managed B2B marketplace for video production that removed barriers between having an idea to having a final video (from a Facebook Ad to a TV show). Grew % of customer success from 39.6% at launch to 87.8% in 10 months. Launched FilmYeti in Toronto, NYC, LA, SF, Atlanta, Montreal, Vancouver, Ottawa.
Jun 2010 - May 2017
Founder, Product Lead
Founded a tech-driven media company and an innovation lab that created and tested products in the market. Led the team that created original IPs and measured audience engagement. Built tools for the entertainment industry.
2016 - 2016
Computer Science (CS50)
2017 - 2019
Nanyang Technological University
Linguistics (Pragmatic Theory), Fundamentals of Linguistics, Morphology, Syntax, Semantics
2012 - 2014
Fundamentals of Psychology and Cognitive Science