Tom Vignard

Head of Growth and Digital Engineering and Strategy at Farmers Insurance

Salt Lake City, UT

How does this work?

“I have no special talent. I am only passionately curious.” ~ Albert Einstein.

Ask me about
data analytics
Agile transformation
Mobile app
software engineering
user based insurance
DevOps Software
Work experience

Apr 2021 - Present

Farmers Insurance

Head of Growth and Digital Engineering and Strategy

- Leading IT strategy and delivery of our Growth and Customer Experience for our digital Web and Mobile channels for Farmers insurance portfolio: Farmers, Foremost, Bristol West, Metlife P&C - Leading our Engineering team and technologies partnership. - Hiring, mentoring and nurturing Engineering culture and Agile principles.

Jul 2014 - Present


Co-founder - Head of Digital

- Developed all the marketing and branding elements for the startup agency. - Started and leading from scratch the design, architecture and delivery of the website App and Mobile app that improves event and staff management during marketing event. - Designed and built the website and grown organic traffic to thousands monthly sessions. - Very lean and hands-on, I manage a small team of engineers and wear multiple hats (PM, UX designer, Architect, QA...)


Jul 2019 - Apr 2021

Farmers Insurance

Sr. Director of Web and Mobile - Farmers, Foremost, Bristol West Digital

Responsible for Web and Mobile Apps for Farmers, Bristol West and Foremost Insurance. (Technology roadmap, Engineering, Budget...) - Leading team of 100+ rock stars Directors, Managers, Architects, Web and Mobile Engineers (Angular, iOS, Android), Product owners, Scrum masters. - Increase Farmers tNPS by 18% in 1.5 year. - Nurture quality and performance engineering: Led cloud migration and modernization efforts that improved login performance from 15sec to 2 sec in Mobile app. - Increased Agility and speed to market by building Web and mobile reusable component and white labelled apps - Driving Digital and SAFe Agile Transformation by coaching team members and stakeholders. - Implemented A/B testing capabilities and strategy to enable data driven decision making. - Fostering DevOps and Engineering best practices within the team and evangelizing them to the rest of the organization.


Jun 2017 - Jul 2019

Farmers Insurance

Director of Mobile

Lead delivery of Farmers Mobile portfolio: Farmers and Bristol West flagship apps (B2C), and several internal apps. Highlights: - First team to implement full CI/CD to enable no downtime deployments. - Implemented data analytic and A/B testing technology and strategy. - Improved Farmers flagship app tNPS from 45 to 59 and to 4.8 stars ranking. Others: - Build and nurture an amazing team of engineers and product managers. - Partner with Marketing and other business Unit to drive Farmers Mobile Strategy. - Lead Agile transformation across Digital Marketing dpt. - Manage third party vendors.


Feb 2016 - Jun 2017

Farmers Insurance

Sr. Product Manager, Mobile

Highlights: - Building an engineering team: hiring, mentoring, enabling mobile developers. - Driving Agile transformation throughout the organization by optimizing process and helping other teams becoming more Agile - Agile evangelist: Organizer and speaker at our internal Agile meetup. Others: - Lead and manage a cross-functional project team responsible for developing mobile products. - Drive the mobile project and be responsible for every phases of the development lifecycle. - Translate business requirements into user stories and actionable tasks. - Initiate proper data collection and analytics.


Sep 2013 - Feb 2016

Two Roads Software.

Director of Product Management and Marketing

- Brought to market a B2B FinTech application, OBSERV that helps financial firms reduce compliance risk. - Converted beta users into customers by turning feedback from usability testing into innovative features. - Doubled team velocity by implementing, training the team, and managing scrum agile development. - Increased product quality and on-time releases by implementing QA and release management processes. - Generated new leads from conferences by analyzing prospect pains and pitching the product to solve customer pain points. - Led a team of 10+, including designers, developers, and testers (in-house and third parties).


Sep 2012 - Sep 2013

Two Roads Software LLC

Product Marketing Manager

- Developed and executed Go-to-Market strategies for a B2C Android app, Xonomail, and a B2B SaaS application, OBSERV, with very limited budget. - Boosted mobile app downloads from 100 to 2,000 in 3 days with a PR campaign that generated 100+ mentions. - Built website and grown organic web traffic from 0 to tens of thousands monthly sessions using a variety marketing campaigns including: product video, SEO, webinars, newsletter, blogging, social media, conferences... - Hired, mentored and led a team of 5+ marketers, copywriters, and designers. (in-house and third parties).


May 2012 - Sep 2012

Two Roads Software LLC

MBA Marketing Intern

- Product Management: Assist developers to design mobile App - Conduct customer survey, product testing, review and more to define the keys features and meet customer needs. - Complete literature reviews From Gartner Consulting researches - Develop MKT plan and Go to Market Strategies to launch mobile App. - Create and develop Two Roads software and mobile application brand image and online presence in an integrated way (including SEO, Social media, blogs...)

Jul 2008 - Aug 2010

Carrier Corporation

Export Account executive

- Handled EUR 3,000,000 monthly sales forecast for B2B accounts within 15 countries in EMEA. - Coordinated with factory, transportation and customs to insure on time system deliveries.

Sep 2007 - Jul 2008

Carrier Corporation

Project Manager Associate

- Modernized the ‘Sales support’ extranet site, which led to a 25% reduction in phone/ email support requests. - Hosted weekly international client visits providing factory tours and product presentations. - Created and refined marketing collaterals based on marketing research and client feedback.

2007 - 2008

Dub Sound Production

Communication Manager

Concert Production Company: - Sold-out concert tickets using several marketing and PR campaigns. (email, Radio, Flyer, Poster...) - Successfully and securely planned and executed operation and logistics during events.


2010 - 2012

Saint John's University - Peter J. Tobin College of Business

Master of Business Administration (MBA), Marketing

2004 - 2008

Université Lyon 1 (France)

Bachelor's degree, Project Manager, Renewable Energies, HVAC

2006 - 2007

Globe Institute of Technology


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