Partnerships, Strategy & Social Impact
West Hollywood, CA
Cultivating brands, artists, and community via strategic partnerships, storytelling, stunts, and activations, that drive awareness, revenue, and impact. Things I do: Paid & organic brand partnerships management Digital + IRL activation & event production (livestreams, viral stunts, immersive experiences) Branded content production (UGC, photo & video) Creator campaigns, seeding & affiliate programs Product placements (celebrity, media, art) CSR strategy, charitable action, impact messaging & community care Partners I’ve enjoyed working with: Nike, Revlon (CND, Almay), The Standard Hotels, H&M, Uniqlo, ASOS, Sony Music Entertainment, Glow Recipe, Supergoop, Dermalogica, CB2, Brooklinen, Microsoft, Bumble and many more.
Dec 2020 - Present
Partnerships, Strategy & Social Impact (consultant)
Working with creators, artists and brands to drive collective growth and social good. Focused on BIPOC and LGBTQIA+ communities.
Feb 2020 - Feb 2021
Brand Partnerships Manager
- Identified, secured and managed 30+ monthly brand partnerships - Produced weekly livestream events, featuring brands, creators and influencers - Developed and managed cross-promotional campaigns to drive user acquisition - Developed the "app takeover" capability that increased sales, engagement and user acquisition within the first year - Developed livestream shopping strategy that leveraged major brand audiences, and increased sales by 250% at launch - Analyzed data to support partnership success and improve account retention
Apr 2017 - Dec 2019
Head Of Partnerships & Events
- Developed brand marketing and partnerships strategy - Identified and secured new revenue growth through collaborations, event production, paid media and social marketing - Managed client proposals, contract negotiation, staffing, event payroll and invoicing - Produced large-scale awareness events such as SXSW, Girboss Rally, and In Goop Health, as well as national retail activations with brands like H&M, Uniqlo & Nike.
Aug 2014 - Jan 2017
The Box NYC
Talent management, theatrical and special events
2013 - 2016
The New School
Bachelor of Arts - BA, Psychology
2010 - 2012
Montgomery County Community College
Associate of Arts - AA, Psychology