Tye Rapley-Hawkins

Senior Delivery Manager at O2 Priority (Telefónica UK)

London, GB

How does this work?

• Responsibility and supervision of a team of 4 • End to end flat planning, implementation and execution of multi-channel campaigns • Senior level account management • Highly organized and self-motivated • A keen and established understanding of mobile strategy, app architecture and new-market capabilities • Advertising and communications experience across social, mobile, email, SMS/MMS, OOH and ATL • A strong project management portfolio with Take to Market experience • Strong self-management skills alongside a passion to deliver quality marketing solutions • Affiliate marketing experience • Responsibility for a wide spectrum of network, agency and partner relationships

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Work experience

Aug 2016 - Present

O2 (Telefónica UK)

Head of Delivery for PRIORITY

I manage PRIORITY’s Delivery and ‘Take to Market’ teams. It is my responsibility to ensure that all customer facing content is delivered to the highest possible standard whilst providing the user with the best possible UX. I co-ordinate a vast range of senior leadership teams and lead strategy briefings to ensure the platform is driving internal business objectives whilst delivering value and ROI for our partners and agencies alike. Responsibilities and Projects • Agency management and integration with Monday.com – Participant in Stories worth Telling • Curator of the Instant Winners prize mechanic • Disney and O2 ‘The Last Jedi’ and ’ ROGUE ONE: A STAR WARS STORY • Integral role coordinating wider to teams to ensure app updates and product roadmaps align • Governance over communications, delivery mechanics, content rotation and ‘Take to Market’ projects • Managing a team of four, I focus on optimising the customer expereience with the intent of reducing churn, developing value and improving customer CSI. in 2019, I transformed our ways of working by scoping and implementing Monday.com as the centralized management tool for all operational processes.

Aug 2014 - Aug 2016

O2 (Telefónica UK)

Content Manager at O2 PRIORITY

My role focused on mobile strategy and driving active usage of the O2 PRIORITY app. I work alongside agencies, affiliate networks and direct clients as well as the O2 Sports, Music and Sponsorship teams to negotiate and deliver market-leading campaigns.


Nov 2013 - Mar 2014


Mobile Specialist

Contracting with Amobee Media Group in Sydney, the role focused on facilitating & implementing a new mobile channel for the company. Liaising with international teams based in India, Singapore & the US, my task was to prepare and drive the new location based audience product to market. Setting up internal & external partner processes & work flows whilst projecting managing & aligning multiple teams were key elements within the role. Providing optimisation & pricing guidance, responsibilities also involved responding to briefs & working with external suppliers to troubleshoot technical issues & discrepancies.

Nov 2011 - Oct 2013

O2 (Telefónica UK)

Account Manager at O2 Priority Moments

I managed the online channel of Priority Moments, the UK’s largest loyalty application. With the aim of driving active usage & registration figures for the overall ‘Priority’ proposition, responsibilities included the end to end execution of campaigns and the sourcing & implementation of exclusive promotions to reward O2 customers.


Jul 2011 - Dec 2011

O2 Media


O2 Media offered a wide range of intelligence-led mobile marketing, proximity marketing, & mobile app discovery solutions. Undertaking a 4-month internship I gained first-hand experience across all departments, including operations, sales & delivery teams. Projects were centred on O2’s intelligent messaging service, as well as campaign organisation, research, & handling launch processes.

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