Vivek Ahuja

Product and Partnerships at SentiLink

How does this work?

Experienced operator in FinTech (SentiLink, Affirm, Marqeta, Xendit), with specific background in credit risk and fraud risk.

Ask me about
Merchant Risk
Credit Risk
Buy Now Pay Later
Application Fraud
Synthetic Identity Fraud
Work experience

Sep 2019 - Present


Partnerships and Product

A mix of sales, customer success, and product management (whatever it takes). SentiLink's Product Manager for eCBSV, where we were the first company in the United States to go live with the service.


Sep 2018 - Sep 2019

Marqeta, Inc

Sr. Product Manager and Risk Analytics Lead

Developed risk products with data science and engineering teams, including Fraudstream, a transaction fraud model and rules management system for card issuers. Presented risk analytics insights and recommendations to Marqeta’s largest customers, to help them develop strategies around balancing transaction fraud risk with declined card user experiences. Created dashboards and data pipelines for internal and customer needs around fraud, KYC, and transaction decline analysis.


Oct 2015 - Aug 2018

Affirm, Inc.

Head of Merchant Risk and Virtual Card Fraud

Established Affirm’s merchant risk management systems, including merchant underwriting, the ongoing repricing process, and the prohibited businesses policy. Created Affirm's first merchant self-service signup experience with a team of cross-functional partners, unlocking a new distribution channel for the company. Designed all fraud, abuse, and credit policy decline logic for Affirm’s virtual cards ("Affirm Anywhere"). Improved product unit economic profitability by over 50% by identifying and blocking abusive transaction behavior, and establishing the framework for ongoing transaction monitoring.


Apr 2014 - Aug 2015



Co-founded Xendit and took the company from idea stage to the successful launch of two products and business models in Southeast Asia.

May 2014 - Aug 2014

The North Face, a VF Company

Market Intelligence and Strategic Planning (Internship)

Developed The North Face's strategy in Performance Athletic apparel ("Mountain Athletics").


May 2008 - Aug 2013

US Navy

Nuclear Submarine Officer

Junior officer on the USS MICHIGAN (SSGN-727), a cruise missile and special operations submarine. Performed additional duties as the ship's SCUBA diving officer. Qualified as a Navy Nuclear Engineer Officer (PNEO).

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