Product @ Melio

Mr. Yoav Morami

Hi, I’m Yoav. I help organizations understand and navigate the online payments domain and efficiently optimize and scale their payments infrastructure. 

A payments nerd currently working at Melio, a payment platform for small businesses. I thrive when I’m building things from scratch, and I enjoy forming relationships with new people. I am curious and love deep-diving into complex concepts and becoming a subject-matter expert.

Expertise in: Gateways - Stripe, PayPal, App Store, Google Play Store; Methods of payment - Cards, ACH, Wire Transfers, Checks, eWallets; Practices - Growth, Monetization, Fraud Detection/Prevention, Compliance; Product types - B2B, B2C, Mobile, Web.

As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Expert

Director of Product Management

Sr. Product Manager

Polishapp was microacquire'd on Jan '22.

Polishapp is a Chrome extension for those who write the web - UX Writers, Content Designers, Product Marketers, and Content Marketers. Polish makes the process of web writing easier by turning web pages to be editable, collaborative, and shareable.

Maker

Assisted a few well-funded startups in navigating the online payments domain by advising on specific problems such as international payments setup, pricing optimizations in the user's local currency & localized payment methods, charging US sales tax, and fixing trail-to-paid conversion issues.

Product Manager | Consultant | Payments Specialist

• Grew the team from a single engineer into two product units with distinct ownership and focus areas.
• Increased checkout conversion, and contributed to the company’s revenue growth by developing, pitching, and executing a strategy to increase non-US subscribers, including implementing new payment methods, localizing checkout - currency & pricing - and UI/UX optimizations.
• Led a cross-functional team that improved teachers’ satisfaction; shipped features such as earnings projection, optimizing payouts speed and cost.
• Led the decision-making process of unifying four payment providers under a singular billing system, helping to cut down engineering complexity and improving the quality of subscriber data.
• Reduced the chargeback rates by optimizing and automating the dispute management process in collaboration with Finance, Support, Trust & Safety, and Community teams.

Sr. Product Manager, Payments

• Pushed a concept shift from a “local payment app” to a “market network for local commerce”; this change supported the next funding round.
• Implemented a product measurement and tracking plan (Top-line and other supportive metrics) using 3rd-party tools such as Mixpanel and HubSpot.
• Led the growth taskforce; architected a lead-nurturing strategy using tools like HubSpot, Braze, and SendGrid.
• Increased supply acquisition by implementing a business referral program.
• Optimized the payment flow and security, leading to an increase in completed checkouts.
• Led the fraud prevention taskforce; successfully launched features and core improvements to prevent fraudulent activity and increase supply retention as a result.

Product Lead

• Led product security enhancements; worked closely with the CISO to meet large enterprises' needs.
• Managed the full product life-cycle, including the development and commercialization of WalkMe’s GDPR compliance program; my work impacted all the company's clients.
• Led the development and deployment of WalkMe’s European Data Center (AWS); enabled the EMEA and APAC sales teams to close strategic deals with security-strict customers.
• Met with clients regularly to identify and monetize opportunities; Responsible for 10+ core product improvements.
• Managed the development of features tailored to high-volume customers; Responsible for 20+ custom features.

Product Manager, Solutions

• Developed customized solutions for clients using our product, HTML, CSS & JavaScript (jQuery); designed the solution per customers’ requirements using CSS.
• Researched new ways to implement & integrate WalkMe’s product for high-volume customers, working with APIs and various tools and platforms used by our customers.
• Served as a subject matter expert for WalkMe’s data products; worked with various analytics tools (internal A/B testing tool, GoodData, SiSense, Excel, MySQL) to analyze user behavior, prove solutions’ value, and calculate ROI.
• Chosen to participate in 7 strategic customers (EMEA) on-site visits.

Solutions Engineer

• Oversaw the implementation cycle and delivery stages of a new eLearning product for a strategic client, the company’s largest deal to that date.
• Built and mentored two teams of 5 and 10 system implementers; maintained a positive team atmosphere and assigned tasks and projects according to abilities.
• Formed the implementation strategy to be executed by the system implementers.
• Established and trained the customer's support and training teams to ensure its self-sufficiency.

Lead Implementation Consultant

• Owned the implementation roadmap of 30 accounts simultaneously; led to organizational change by positioning the company’s eLearning platform as integral to my client's day-to-day operations.
• Learned clients' business needs and work processes in-depth; Tailored unique concept of operations, reaching flexible and creative solutions to attend to customers’ business needs and advise on best practices.
• Planned and executed training programs and courses for new hires and clients; trained hundreds of students.

Implementation Consultant

• Received honors twice for best commander in the regiment; 2008, 2009.
• Led 3 different teams of 8-14 soldiers over the course of two years.
• Served as a commander in commander's school; mentored, guided and trained the next generation of artillery commanders.
• Developed and edited leadership, mentorship and training books and guides.
• Served as a subject matter expert of the artillery profession.