Mr. Yoav Morami

As an Expert, I provide strategic advice and guidance to founders and operators within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Money movement, Treasury & Billing

Treasury

Polishapp was microacquire'd on Jan '22. Polishapp is a Chrome extension for those who write the web - UX Writers, Content Designers, Product Marketers, and Content Marketers. Polish makes the process of web writing easier by turning web pages to be editable, collaborative, and shareable.

Assisted a few well-funded startups in navigating the online payments domain by advising on specific problems such as international payments setup, pricing optimizations in the user's local currency & localized payment methods, charging US sales tax, and fixing trail-to-paid conversion issues.

• Grew the team from a single engineer into two product units with distinct ownership and focus areas. • Increased checkout conversion, and contributed to the company’s revenue growth by developing, pitching, and executing a strategy to increase non-US subscribers, including implementing new payment methods, localizing checkout - currency & pricing - and UI/UX optimizations. • Led a cross-functional team that improved teachers’ satisfaction; shipped features such as earnings projection, optimizing payouts speed and cost. • Led the decision-making process of unifying four payment providers under a singular billing system, helping to cut down engineering complexity and improving the quality of subscriber data. • Reduced the chargeback rates by optimizing and automating the dispute management process in collaboration with Finance, Support, Trust & Safety, and Community teams.

• Pushed a concept shift from a “local payment app” to a “market network for local commerce”; this change supported the next funding round. • Implemented a product measurement and tracking plan (Top-line and other supportive metrics) using 3rd-party tools such as Mixpanel and HubSpot. • Led the growth taskforce; architected a lead-nurturing strategy using tools like HubSpot, Braze, and SendGrid. • Increased supply acquisition by implementing a business referral program. • Optimized the payment flow and security, leading to an increase in completed checkouts. • Led the fraud prevention taskforce; successfully launched features and core improvements to prevent fraudulent activity and increase supply retention as a result.

• Led product security enhancements; worked closely with the CISO to meet large enterprises' needs. • Managed the full product life-cycle, including the development and commercialization of WalkMe’s GDPR compliance program; my work impacted all the company's clients. • Led the development and deployment of WalkMe’s European Data Center (AWS); enabled the EMEA and APAC sales teams to close strategic deals with security-strict customers. • Met with clients regularly to identify and monetize opportunities; Responsible for 10+ core product improvements. • Managed the development of features tailored to high-volume customers; Responsible for 20+ custom features.

• Developed customized solutions for clients using our product, HTML, CSS & JavaScript (jQuery); designed the solution per customers’ requirements using CSS. • Researched new ways to implement & integrate WalkMe’s product for high-volume customers, working with APIs and various tools and platforms used by our customers. • Served as a subject matter expert for WalkMe’s data products; worked with various analytics tools (internal A/B testing tool, GoodData, SiSense, Excel, MySQL) to analyze user behavior, prove solutions’ value, and calculate ROI. • Chosen to participate in 7 strategic customers (EMEA) on-site visits.

• Oversaw the implementation cycle and delivery stages of a new eLearning product for a strategic client, the company’s largest deal to that date. • Built and mentored two teams of 5 and 10 system implementers; maintained a positive team atmosphere and assigned tasks and projects according to abilities. • Formed the implementation strategy to be executed by the system implementers. • Established and trained the customer's support and training teams to ensure its self-sufficiency.

• Owned the implementation roadmap of 30 accounts simultaneously; led to organizational change by positioning the company’s eLearning platform as integral to my client's day-to-day operations. • Learned clients' business needs and work processes in-depth; Tailored unique concept of operations, reaching flexible and creative solutions to attend to customers’ business needs and advise on best practices. • Planned and executed training programs and courses for new hires and clients; trained hundreds of students.

• Received honors twice for best commander in the regiment; 2008, 2009. • Led 3 different teams of 8-14 soldiers over the course of two years. • Served as a commander in commander's school; mentored, guided and trained the next generation of artillery commanders. • Developed and edited leadership, mentorship and training books and guides. • Served as a subject matter expert of the artillery profession.