Aaron White

Founder / CTO at Blissfully

New York, NY


Office Hours

How does this work?

Serial technology entrepreneur, CTO, indie board-game aficionado. Last few companies include: - Creator, Firetower: a revolutionary JavaScript error tracking application, bought by Crashlytics in 2012. - Founder, Boundless: a Venrock-backed education startup, producing free online textbooks from openly available materials, acquired in 2013. - Board-member ProfitWell (formerly Price Intelligently): bootstrapped SaaS for SaaS, helping companies analyze and act on their customer relationships, as well as optimize their pricing to maximize success. Ironically, this has led me to the SaaS consumer side, and my co-founding of Blissfully in 2016. We help growing companies, that leverage hundreds of vendors & app, take control of their "SaaS sprawl". We're now up to several hundred happy customers, and I'm always on the lookout for new engineering talent, as well as for product feedback - it's a complicated problem, and we are in the this for the long-haul! Please connect with me if you'd like to talk shop, check out our SaaS management product and provide critical feedback, or if you'd be a fit for any of our open roles: https://angel.co/company/blissfully . (Or even if you just some sommelier-style board-game suggestions)

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Work experience

Feb 2016 - Present


Founder / CTO


2012 - Present

Price Intelligently

Co-founder and Board Member

Co-founder, and non-operational board member / advisor. -- Revolutionizing how businesses price their products and services through technology that leverages existing and potential customers to determine true value. We built our technology because too many companies are relying on faulty data, competitive benchmarks, or "gut feelings" to set the most important lever in their business, and therefore are leaving an enormous amount of cash on the table. Essentially, we're nerds and we love it.


Jun 2013 - Jun 2015


Vice President

Thrilled to be helping passionate entrepreneurs realize their vision.

Jan 2011 - Apr 2013

Boundless (acquired by Valore)

Co-Founder & CTO

Why are students still using textbooks in the age of the Internet? Boundless puts an end to that by providing free books made from openly-licensed materials, pairing with effective study tools so students can save money, save time, and get better grades.

2010 - Jun 2012

Proxlet (destroyed by Twitter)


Proxlet was built to cut the noise on Twitter: the auto-posts, the checkins, and other noise. Before Twitter shut it down, Proxlet was one of the most popular Chrome extensions serving millions of requests per day to tens-of-thousands of daily active users.

Jan 2009 - Jun 2012

Firetower.app (acquired by Crashlytics, Inc.)


Revolutionary javascript error tracking application. Acquired in 2012 by Crashlytics, Inc.

Mar 2007 - Aug 2010

DoInk (DK Pictures, Inc)


DoInk.com provides online (& iPad) vector illustration and animation tools paired with a collaborative community. DoInk.com has attracted over a quarter million teens, and generated millions of pieces of art.

2008 - 2009



17 million people answered 1.4 million questions, iCantDeci.de was a tiny quiz site, built in a weekend, that went viral on day one, and left the earth a year later. All of us miss her sorely.

Aug 2003 - Mar 2007

Mindreef, Inc. (acquired by Progress Software)

Senior Software Engineer

Mindreef provides Web services testing and Service-Oriented Architecture (SOA) quality management software solutions. The company's products enable business analysts, architects, application developers, testers, operations, and support staff to build, deploy, and maintain SOA-based infrastructure.

Jun 1998 - Aug 2000

Compuware / NuMega


Worked on code-quality products such as CodeReview, and BoundsChecker


1999 - 2003

Carnegie Mellon

BS, Computer Science

1997 - 1999

Phillips Exeter Academy

High School

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