Alexander Richards

Director of Partnerships and Business Development at Medallia

New York, NY


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Alex Richards is the Director of Partnerships & Business Development at Stella Connect by Medallia. He is an experienced technology leader, with over 10 years of SaaS experience, having previously built and led professional services, training, and implementation teams for various advertising and technology companies, including WPP and Apple. Alex built the partner and alliances arm at Stella Connect which was key in the growth of the business and acquisition to Medallia. Partnership Enquires: or

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Work experience

Oct 2020 - Present

Partnership Leaders


Partnership Leaders is the industry association for Partnership/Channel/Alliances/Business Development leaders. The association’s mission is to elevate the role of partnership leaders at their companies and provides a vibrant online community, virtual events, curated professional networking opportunities, and educational resources to drive success for its members.


Sep 2020 - Present


Director of Partnerships & Business Development (Stella Connect)


Apr 2019 - Dec 2020

Stella Connect

Director of Partnerships & Business Development (Acquired by Medallia)


Jan 2018 - Apr 2019

Stella Connect

Senior Sales Engineer

A sales engineer and partnerships consultant, who has partnered and supported the corporate sales team by owning technical discussions, product marketing, strategy and proving business value to influence closed deals. The SE serves as a product and industry expert, driving deep discovery and understanding of our customers' business to build relevant solutions on the Connect platform. Alex is technically minded with a deep understanding of the sales process. Applies a consultative approach to working with customers and demonstrate technical prowess in selling and integration to CIO’s and senior IT leaders. Is an expert in the product and an evangelist of StellaService, but can handle objections with poise, and lead successful evaluation cycles to gain product fit consensus. Alex has also been integral to business strategy through technology and sales partnerships, productizing key features and marketing alliances. Created turnkey integrations and SAML apps with Domo, Zendesk,. Google, Google Sheets, Skyes, Zapier, Freshservice, Freshsales, ADFS, Giosg, STFP and PGP/S3 Transfer. Created Partnerships with 729 Solutions, Amberleaf, BubbleIQ, Kustomer, Freshdesk, Giosg and Google. Special projects include managing beta feature programs, monthly webinars, re-building our help center and website. Clients Include Lululemon, Warby Parker, Dell, Emirates, Mercedes Benz, Quicken Loans, Nixon, Emirates, Harry's and ESPN.


May 2016 - Jan 2018


Enterprise Solutions Architect

The Global Solution Architect (GSA) possesses deep enterprise industry expertise, is a lead sales consultant for professional services and drives high priority customer initiatives in collaboration with Adstream. The GSA has a extensive knowledge of SaaS products in the advertising/marketing space, has a proven track record of complex solution design, strategic technology consulting, maintains high level client relationships and generates high sales revenue. Clients Include: Nissan Motor Company & MDC Partners Agencies.


Oct 2014 - May 2016


Product Solutions Manager

Responsible for strategy of product sales, solutions architecture, scoping, API integration and executing global technical projects related to the solutions of Adstream platforms and product services. Working closely with legal, sales, account management, developers and support teams, to define and deliver Adstream’s solutions to the highest standard and client satisfaction for US and global clients. Clients Include: Microsoft, MasterCard, Interpublic Group, McCann Worldgroup, Proctor & Gamble, Trip Advisor, Colgate-Palmolive, Ab-InBev & WPP.


Sep 2013 - Oct 2014


Technical Implementation Manager

Responsible for scoping and executing global SaaS projects related to the solutions of Adstream product services including TV, print and digital delivery services to clients. Working closely with sales, account management, developers and product managers. To define and deliver Adstream’s solutions to the highest standard and client satisfaction. Clients Include: Craft Worldwide, J. Walter Thompson, Schawk, Spicerack Media & Oliver Agency.


Aug 2012 - Sep 2013

Hogarth Worldwide

Technical Account Manager

Responsible for coordinating and implementing global system and training roll-out solutions, producing global statistics and results, managing technical projects and scoping new technologies. Delivering exceptional and unique training solutions for WPP agency partners, clients and Hogarth teams globally on SaaS workflow and enterprise digital asset management systems. Responsible for designing, revising and developing new training initiatives that are engaging, intuitive, scalable and trackable. Providing cost effective market solutions that fit the needs and infrastructure of a client on a global scale. Including traveling worldwide to fulfil project needs and to meet global deadlines. Clients Include: HSBC, Johnson & Johnson, Microsoft, Novartis, Mattel, Brother, Rolex, Team Detroit & Bayer.


Jun 2010 - Aug 2012


Market Training Facilitator & IS&T Engineer

Responsible for coordinating highly unique and detailed training events for all new employees for the European markets. Managing locations, communications, new technologies and large teams to execute delivery at a high standard that the brand required. Created, developed and furthered the training programs that were previously in place revised programs created were rolled out worldwide. Ambassador that attended store-opening events to assist in the coordination training for new teams. Represented the store and assisted on market recruiting and UK staff forum events. Enhanced the retail workflows and helped support all internal technology devices for the UK Apple stores. Including implementing, testing and deploying wireless store ordering payment systems for mobile and web interfaces. Including Ingenico iSMP, Datecs Linea Pro - 4.0 and home-grown solutions.

Jun 2009 - Jun 2010

Pets Corner

Regional Store Manager

Managing a small team of staff to provide exceptional customer service, reach store revenue targets and boost brand awareness. Over a six month period I implemented a plan to develop the store through the deployment of new workflows, KPI's, staff development and training programs. Implementing these increased the stores profit substantially, reduced product loss and reduced staff turnover. Clients Include: Hills, Bayer, Nestle, Mars & Royal Canin.

Aug 2007 - Jun 2009

Home Retail Group PLC

Store Supervisor

Responsible for management of the store, leading from the front line to be a role model for the team of customer advisors. Providing exceptional customer service, maintain a focus on store results and KPI's. As the role grew this led to co-ordinating recruitment events and the training of staff.

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