Amir Karmali

Director, Partner Relations at Marketcircle

Toronto, CA


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How does this work?

Multi award winning, innovative and challenge-driven learning and training professional with 10+ years of experience. An accomplished facilitator who engages audiences with humour and creates learning environments that inspire individuals and groups to embrace change. Certified Healtcare Simulationist with a triple foundation in family centred-care, learning & training and hospitality. Skilled in building high trust relationships and delivering rewarding learning and customer service experiences. Proven ability to manage people and projects to achieve productivity, performance, and business objectives.

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Work experience

Sep 2020 - Present

Partnership Leaders


Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. The association’s mission is to elevate the role of partnership leaders at their companies and provides a vibrant online community, virtual events, curated professional networking opportunities, and educational resources to drive success for its members


Apr 2020 - Present


Director, Partner Relations


Dec 2018 - Apr 2020

Movati Athletic

General Manager

Financial Performance & Sales: • Accountable for financial management and performance of Club including effective management of revenues and expenses. • Accountable for ensuring Key Performance Indicators (KPI’s) are used effectively to ensure that Club Departments (Sales, Facilities Operations, Concierge Services, Personal Training, Group Fitness and Youth Programs) are meeting or exceeding budgetary goals and company objectives and continuously improving. • Provide input into plans and execute internal and external marketing and demand creation strategies to attract new members and retain existing Team & People Management: • Lead recruitment and selection of all Club Management and Supervisory positions. Responsible for Succession Planning to facilitate retention and growth of key and top performers • Provide coaching, mentorship, supervision and support to all direct reports to facilitate their success and skills development. • Provide department leaders with timely day to day and annual performance assessment, feedback and recognition. • Coordinate and administer annual compensation review process • Create a positive and healthy workplace environment that provides opportunities for challenge and advancement for all staff. • Oversee Employee and Member recognition programs. Quality Control: • Provide tools, information and coaching to develop and improve sales and customer service skills and strategies through training and orientation. • EnsureClub is functioning at 100% and is appropriately promoting our brand. • Ensure execution of Club renewal licenses (food, elevator and operator) and compliance with all provincial legislation Club Management: • “Mayor” or Ambassador of Club by greeting members and employees. • Build relationships with local vendors and community groups to encourage connectivity and community involvement. • Handle escalated Club-related issues, conflicts and/or concerns.


May 2012 - Dec 2018

Holland Bloorview Kids Rehabilitation Hospital

Manager, Client and Family-Centred Care and Partnerships

Developed and facilitated innovative and award winning full day client and family-centred care (CFCC) staff orientation through the use of simulations. 400 + new and existing staff and students trained to date • Redesigned and facilitated Holland Bloorview’s (HB) CFCC missions, visions and values day, 720+ staff trained since 2013 • Developed and facilitated innovative medical and interprofessional education home visiting program, 150+ 1st and 2nd year students trained since 2013 • Led the design and delivery of Authentic Partnerships training for staff ensuring clients and families wants, needs and preferences are included in co-design and decision-making at the hospital, 100+ staff trained since 2013 • Developed and implemented system leading family engagement in research framework that engages clients and families in all aspects of research • Enrolment lead for development and implementation of connect2care client and family health portal. Enrolment targets completed 25% earlier then target date and exceeded enrolment targets by 25% • Designed, implemented and trained staff on enrolment policies and procedures for connect2care client and family health portal • Designed, implemented technical support policies and procedures for connect2care client and family health portal • Designed and implemented of CFCC champion award. 1700+ staff have been recognized for providing CFCC since launch in October 2014 • Designed and implemented system leading Family Leadership program Authentic Engagement Survey • Provided leadership and facilitated favourable outcomes to maximize the environment for staff and patients in promoting and leading a state-of-the-art family-centered care program • Built partnerships between clients, families, and staff to foster an environment of co-creating, co-designing, and shared-decision making • Family Advisory Committee lead – planned and executed all meetings • Guided, coached and empowered family leader volunteers


Nov 2008 - Jan 2012

Loblaw Companies Limited

Senior Manager, Online Learning

Oversaw eLearning initiatives servicing 12,000 colleagues. • Facilitated classroom-based Project Management Essentials to groups of up to 24, ranging from junior management to VP level. • Directed the design, development, implementation, delivery and maintenance of over 200 eLearning modules including Colleague Engagement, Customer Service Expectations, and Code of Business Conduct, resulting in a robust learning platform. • Guided internal clients through full production cycle for all eLearning initiatives from needs assessment to project launch. • Managed over 40 Learning Paths, which supported performance criteria and objectives, and enabled staff to become proficient in their respective roles.


Nov 2008 - Jan 2011

Loblaw Companies Limited

Senior Project Manager, Learning Solutions, Learning & Training

• Created, revised and executed project plans including critical path and assignment of resources for all e-learning initiatives. • Consistently met budget requisites, launch timelines, and overall objectives. • Ensured processes and methodologies were followed; quality and branding standards consistently met. • Effectively managed changing initiatives, successfully adjusting priorities to deliver business objectives and meet client needs.

Sep 2007 - Nov 2008

Coquine Restaurant


• Co-conceived and executed restaurant’s concept, design, construction and launch. • Managed all contracts, tradespeople, resource allocation, equipment sourcing, delivering strong ROI. • Oversaw the entire recruitment process including applicant screening, interviewing, selection, onboarding and training of staff, 35 staff and 4 direct reports. • Delivered monthly and ad hoc training ensuring staff had strong product knowledge and the ability to deliver exceptional customer service.

Apr 2003 - Sep 2007


Food & Beverage Manager

Responsible for all aspects of the Food and Beverage Department, the budget, and 35 staff including 3 direct reports. • Increased beverage cart sales by 30% by instituting a rerouting process, product upgrades and effective staff training. • Increased sales in the formal dining room by 15% through the implementation of a new reservation system and a commitment to quality service. • Restructured menus and implemented a regular menu review policy that improved sales by 17%. • Instituted a skills development program that increased levels of responsibility and improved team performance.


2016 - 2016

University of Toronto - Ontario Institute for Studies in Education

certificate, Adult Learning and Development

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