"The Growth Guy" | Author, Growth Hacking for Dummies (Wiley & Sons) | Startup Mentor |
Anuj Adhiya is the author of 'Growth Hacking for Dummies' (Wiley & Sons, April ’20). In the last couple of years he has worked exclusively with early stage startups as the first growth hire to align their processes and teams. Additionally, he's the Marketing Specialist at Harvard Innovation Labs and a Growth Mentor and Seedstars where he helps startups uncover their best growth opportunities and solve early challenges. He also mentors early startup employees at First Round Fast Track. Before that he was the Category Growth Lead at The Predictive Index where he owned the site that successfully launched the talent optimization category. He was also the Director of Engagement and Analytics at GrowthHackers where he grew the world's largest growth community working directly with Sean Ellis, the godfather of growth hacking.
Ask me about
Sep 2020 - Present
Vice President of Growth
Aug 2020 - Present
First Round Fast Track
First Round's mentorship program for established tech operators looking to give back and gain a unique community.
Oct 2019 - Present
The Underscore Core is a curated group of exceptional entrepreneurs, executives, and experts who work in partnership with Underscore VC, an earliest stage venture capital firm, to identify transformative entrepreneurs and support them as they build iconic companies. Core Members have collectively built hundreds of companies, created thousands of jobs, served millions of customers and created billions of dollars in value for their stakeholders.
Jan 2019 - Present
Mentoring startups in developing economies through weekly growth meetings for assigned startups, office hours or participation in bootcamps. Activities include: - Coaching to adopt growth methodologies, tools and proven practices - Helping gain insights from their growth experiments - Support with ongoing planning and execution to hit growth goals - Tracking growth data and providing insights to the internal investment committee for follow-on investment decisions.
Oct 2017 - Present
Harvard Innovation Labs
Invited in Oct '17 to host office hours for startups in the i-lab program to help them with product validation and marketing. On the virtual judges panel for the President’s Innovation Challenge in Apr '18. In Oct '18, moved to the roster of specialists for Launch Lab X (an offering exclusively for Harvard alumni-led ventures who's initial cohort started in September '18) to assist with early growth challenges.
Sep 2019 - Sep 2020
VP of Growth
First growth hire, functioning as "Growth Team of 1" Highlights: 1. Instituted growth program: Averaging 3-5 tests/week 2. Optimized site in 2 months to extract 13% conversion rates over Black Friday/Cyber Monday (Industry average 8-9%) 3. Referral rate between 3-4% (Industry average 2%) 4. Created new "Handware" positioning to open up markets beyond special needs.
Jan 2019 - Sep 2019
The Predictive Index
Category Growth Lead
Launched talentoptimization.org in Mar '19 to build and own the talent optimization category for PI. Primary objectives were to grow awareness and adoption of the talent optimization discipline. Initial category growth was measured by the increase in the size of the member base and and number of people becoming talent optimization certified. As of Sep '19, signups and certifications were both at >100% of target.
Apr 2015 - Dec 2018
Director of Engagement and Analytics
1. As part of the growth team: a. analyzed ~400 tests for growth insights b. generated ~600 testable ideas c. helped set & work on appropriate objectives across the customer journey based on user & testing insights. d. project managed 1+ tests/week to help the team maintain a weekly cadence of 3+ experiments on the community, product and conference as appropriate to optimize engagement and/or conversions. 2. Managed customer success for the SaaS product (NorthStar) from Feb '15- May '15. Identified and corrected four blockers to new user activation in that time. 3. Managed and grew the GH community 5x 4. Curated and grew the weekly top posts email 3x 5. Recruited over 150 experts across growth/marketing/product/sales/creative for AMAs to build a network of experts to engage with the community and build a pipeline of high-quality speakers for the GrowthHackers conference. 6. Demonstrated thought leadership with original pieces for the blog and growth studies for the main site. 7. Managed all social media for the site.
Apr 2012 - Apr 2015
Principal Support Engineer
1. Continuous Improvement: a. identified efficiency improvement opportunities across Global Service Support & related Waters Global Services groups (~100 people). b. assisted group directors/managers with metric development to identify impact of projects. c. initiated first ever Lean Six Sigma project within the department. It reached the Improve stage. Did not finish due to to the opportunity to join GrowthHackers. 2. Internal Social Media Advocacy: a. Facilitated adoption of IBM Connections platform throughout Global Service Support (80+ people) b. Helped management to craft the strategic direction of the departmental community. 3.System Integration Management: a. Co-managed & prioritized critical requirements that ultimately allowed a new support system to be launched on time. b. Ensured that the interests & needs of Global Service Support were adequately represented when two different support systems were being merged. c. Created most user documentation for the new system and co-delivered pre-launch training.
2001 - Mar 2012
Senior Support Engineer
• Decision Making: Team Lead for new software product introductions • Liasoning: Work with internal stakeholders and field to minimize customer downtime across implementations • Coordination: Identify and track potential business and customer impact of post-sales issues to R&D, Testing, Marketing and Quality groups Client Management: Provide on-site support for critical customer issues to ensure high-worth sales retention • International Supervision: Manage weekly progress meetings with India team to support growing local sales • Documenting: Leading contributor to team blog with recognized public access-ready support records & tools • Training: Design, assess and conduct training program modules and webcasts for global engineers
1999 - 2001
University of Akron
1997 - 1999
Institute of Science