Bill Gouslin

Helping brands create amazing consumer experiences using data to create personalized journeys. At Crownpeak we ensure that companies comply with data privacy regulations while maximizing collection of that valuable first party consumer data.

How does this work?

Leading sales teams that focus on delivering an effective and enjoyable sales process to the people and companies we work with. My goal is that every one we work feels like they got our best effort and that we added value to their evaluation. Results matter both for my company and the companies and people we work with.

Work experience

Jun 2019 - Present


VP, Digital Governance Sales

Crownpeak is the world's only enterprise-grade, cloud-native platform for great digital experiences. We combine a leading-edge decoupled, SaaS CMS platform with optimization, governance, consent and privacy experiences to let organizations deliver web, mobile, headless and other digital experiences to market faster than ever before with greater confidence on brand, privacy and regulatory compliance.


Dec 2016 - Apr 2019


RVP Sales, West

Emarsys is the engine of some of the world’s smartest customer engagement, with over 2000 clients in 120 countries using our technology, including industry leaders such as Sur la Table, Road Runner Sports, Zumiez and ebags. We enable marketers around the world to send 6 billion emails and to engage 1 billion customers with personalized messages each month. Our vision is that consumers love the way Emarsys clients treat and communicate with them, rewarding them with unsurpassed loyalty and higher lifetime revenue. Our eMarketing Suite is the integrated technology that makes that possible: in a single interface the eMarketing Suite empowers clients to automate personalised campaigns across channels, based on each individual consumer’s behaviour. With the Suite, dramatically increasing customer lifetime value is truly achievable

Aug 2016 - Oct 2016

Mapp Digital (formerly BlueHornet)

GVP, Business Development


Sep 2014 - Oct 2016


GVP, Business Development

Clients select BlueHornet when they recognize the need to dramatically transform their email program, but don’t have the resources or expertise to make the journey alone. Typically, BlueHornet supports agile teams of one to three marketers who have multiple competing responsibilities. Our customers depend on high-performing email programs that drive growth, and we act as proactive extensions of their marketing teams to ensure their success. From strategy to execution, we’re with our clients every step of the way.

Mar 2010 - Sep 2014

The Active Network

VP Sales, ACTIVE Brands Marketing

Integrated marketing programs that help brands acquire new consumers and increase market share. ACTIVE connects brands to active individuals and families at the activities they love to participate in. Took over under performing sales team and made quota in first full year. Combined two sales teams improving sales efficiency and improving ability to offer solutions integrating our service offerings.


1998 - 2000

San Diego State University

MBA, Management

Focus in Management

1983 - 1989

University of Washington

BA, Business Administration

Focus in Marketing

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