B
Bjoern Leyser

Vice President Sales, Marketing and eCommerce

Baltimore, MD

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About

Energetic and self-motivated Business Leader with extensive and successful experience in brand and business management in North America and Europe as well as eCommerce. Proven track record of continuous insight driven achievements. Team player with proven leadership skills, including building of strong teams, managing and motivating internal and external team members to achieve company objectives. Effective communicator at all organizational levels. Core Competencies: Extensive and successful Business and Brand Management Experience, proven track record of developing long-term Brand and Business Strategies across various countries, digital business development across marketing and Sales/ eCommerce, visionary leadership, comprehensive Business View/General Manager Perspective, recognized for leadership skills incl. credentials as “Top Developer”.

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Tradeswell
CPG
DataWeave
Hinge
Work experience
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Jul 2007 - Present

McCormick & Company

Vice President Sales, Marketing and eCommerce US Foodservice

Vice President, Sales, Marketing, and eCommerce, US Foodservice (Jun 2018 to date): Commercial leader of large, rapidly growing US Foodservice division with additional General Manager responsibility on guiding company support functions to meet divisional objectives (eg Finance, Supply Chain, Manufacturing, HR, …) Vice President Marketing (incl. B2B eCommerce), US Foodservice (Oct 2015 to Jun 2018): Responsible for building 21st century Marketing team, increasing capabilities and enabling step change in our go-to-market approach across our Foodservice business. Responsible for defining business and marketing strategic plans and translating strategy into annual plans. Heavy emphasis on digital route to market and using digital-first-approach and B2B eCommerce (pure play, omni-channel, direct to operator). Vice President Connected Consumer & eCommerce US Consumer (Dec 2013 - Oct 2015): Lead strategy development, execution, org development/building of our team and capabilities across eCommerce and digital path to purchase. Established strategies, priorities and led team through execution against the various pillars of eCommerce (pure play, omni-channel, meal kits/services, Direct-to-Consumer. Fully responsible for amazon.com (awarded Vendor of the Year 2015), jet.com, Walmart.com including P&L responsibility, sales management and marketing support plan. Shared responsibility with Sales Team on multi-channel retailers. Responsible for measurement and tracking of digital path to purchase and eCommerce Marketing Director US Consumer (Sep 2009 - Nov 2013): Management of portfolio of leading flavor brands: development of long-term marketing strategy and annual plans including brand strategy, brand architecture and positioning, innovation, communication in digital & traditional media, channel strategy & activation. Full P&L ownership incl. Pricing/COGS management to achieve Top- and Bottomline targets. Marketing Manager US Consumer (July 2007 - Aug 2009)

Jun 2005 - Jun 2007

The Dial Corporation

Brand Manager

Management of $190MM men’s grooming brand with two distinctive sub-brands and target groups. Responsible for brand strategy and positioning, communication development (TV, print, digital, radio, PR, events), product and innovation management, promotion management, development and implementation of marketing plan, management of sponsorships and alliances, full P&L ownership, budget responsibility of +$14MM brand budget, staff responsibility:

Mar 2002 - May 2005

Unilever Germany

Brand Manager

Education

1997 - 2002

MBA (Dipl Kaufmann), Business (Management, Marketing, Psychology)

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